Keaton Eckley

Senior Product Analyst at a product consulting firm with a variety of responsibilities in Product. Clients I've consulted for are Mercer, Korn Ferry, ghSMART, Munich Re, Cognitiv and others. Key areas of focus are:

• Conduct primary and secondary research to support development of product requirements & recommendations as well as better understand customer needs and behaviors.
• Conduct in depth competitor research to help clients identify product differentiators and better position their products.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Researched and evaluated potential new markets and products.
• Functioning as the Product Owner for Munich Re, I supported scrum teams by owning the backlog, providing detailed product requirements and managing internal stakeholders. Certified Scrum Product Owner (CSPO).

Lead Product Manager for a start-up SaaS company focused in B2C data privacy. Brought on as part of the initial launch team. Seen the product through alpha and beta test phase, grown to over 500 active users, and launching our "V3" mass market product end of Q1 2022.

• Worked as lead product manager for front end functionality, with multiple roles supported; marketing manager, SEO specialist, graphic designer.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Worked alongside Full-stack developer to idealize and design user backend dashboard. Supported roles in junior development, API leasing relationships & data science.
• Designed and user tested front end UI/UX through various iterations. A/B tested various site flows.
• Collected user stories in Beta testing for continued site and technical performance.
• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Spearheaded collaborative efforts to bring products to market.

Sold our stake in the business in September 2022.

I work as a Webflow developer on contract to build my website management and Webflow development capabilities.

• Design/re-design client web pages based on their needs.
• Manage new and returning clients, and answer their questions regarding their current website.
• Focused UX/UI solutions on industry-specific workflow, tailoring implementations to client needs.
• Configured, installed and handled troubleshooting tasks for variety of different applications.
• Suggested solutions to developing problems during project so that correct modifications could be made.
• Full design done in Webflow. Occasionally transferred sites from WordPress, Wix, and Squarespace over to Webflow, as well as implementing Figma style designs, and designing responsiveness of static designs.

• Grove Analytics is/was a data driven marketing agency specializing in use of consumer data to drive conversions through advanced targeting. As Co-Founder, I worked in every facet of business development and client management.
• My main focus was on client website & social management to enhance onsite conversions. This was done through A/B testing, SEO recommendations, site flow advising, CTA flow, etc. As of August 2021, we have begun a transition to a Holdings company, as we are looking to build out data projects and own them through our agency.

• Produced visual media content, from conception to post-production, specifically for use on digital platforms
• Helped build small business vision through developmental and management strategies.
• Assisted in development of “Monarch”, a B2B marketing strategy with highly specific content and ad placement.
• Organized and managed digital assets through regular maintenance and content archiving.