Summary
Overview
Work History
Education
Skills
Timeline
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Keby Boyer

Pleasanton

Summary

Dynamic content strategist and senior editor with a proven track record at Copecetic Creative, enhancing website traffic by 37%. Expert in UX writing and digital marketing strategies, leveraging critical thinking and collaborative teamwork to produce engaging content that resonates with diverse audiences. Committed to delivering impactful communication solutions.

Overview

13
13
years of professional experience

Work History

Senior Editor and Writer, Content Strategist, UX/CE Writer-Designer, Screen/Script Writer, Marketing and Communications Specialist

Copecetic Creative
Pleasanton
07.2012 - Current
  • Design/develop/write/edit UX/UI content, engaging creative, advertising, marketing, technical, and communications copy across various mediums, including product descriptions, video scripts, headlines, taglines, emails, social media, blogs, and more.
  • Increased website traffic by 37% for Home Idea Resources through feature articles, blogs, and other social media.
  • Wrote/edited internal and external marketing scripts for Cisco’s Telepresence.
  • Repeatedly served as a PR and SEO writer/editor for College Pro Painters, CertaPro, and Handyman Connections increasing website traffic for all three websites by 48%.

Content Strategist, Ads Education Help Center

Facebook
Menlo Park
09.2019 - 12.2019
  • Collaborated with a multidisciplinary team to design/write/edit UX articles supporting global business owners in navigating Facebook products.
  • Planned, wrote, edited, and tested Help Center education content for the South American market.
  • Participated in metadata tagging, information architecture projects, content quality reviews, and converting existing articles into approved templates.
  • Helped manage editorial calendar and assisted with taxonomies.
  • Temp Agency Contract

Project Manager/Writer/Editor/Recruiter

Kaiser Permanente
Oakland
04.2017 - 05.2019
  • Developed cohesive product voice for web strategies, guidelines, brand storytelling, headlines, taglines, metadata, and tagging.
  • Created engaging headlines, taglines, and copy for various internal business projects.
  • Revamped informational employee pieces using a more conversational tone and enhanced visuals. Increased readership by 33%
  • Edited and wrote internal communications highlighting employee accomplishments, profiles, surveys, and community contributions. Increased readership by 43%.

Communications Specialist II

Judicial Council of California
San Francisco
02.2012 - 07.2015
  • As writer and editor managed communications for a $3 billion courthouse construction program.
  • Promoted goodwill for the construction program through stakeholder engagement across the state.
  • Produced content for intranet/Internet portals, including copy, photos, and videos.
  • Contributed as a writer/editor to the employee newsletter.

Education

BS - Secondary Education and Journalism, Minored in Film

Drake University
Des Moines, IA

Skills

  • UX and content writing
  • Editing and proofreading
  • Digital marketing strategies
  • Research and analysis
  • Attention to detail
  • Problem-solving techniques
  • Tact and diplomacy
  • Self-motivation
  • Critical thinking
  • Collaborative teamwork

Timeline

Content Strategist, Ads Education Help Center

Facebook
09.2019 - 12.2019

Project Manager/Writer/Editor/Recruiter

Kaiser Permanente
04.2017 - 05.2019

Senior Editor and Writer, Content Strategist, UX/CE Writer-Designer, Screen/Script Writer, Marketing and Communications Specialist

Copecetic Creative
07.2012 - Current

Communications Specialist II

Judicial Council of California
02.2012 - 07.2015

BS - Secondary Education and Journalism, Minored in Film

Drake University

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