Keca Bell
Saint Cloud,MN
Summary
Dynamic leader with over 20 years in sales leadership, notably at Vivie Home Health, where I spearheaded team development and sales strategy implementation, achieving consistent sales objectives. Expert in data analysis and relationship building, I excel in coaching and driving cross-functional teams towards exceeding targets.
Overview
20
20
years of professional experience
Work History
Manager of Home Health Sales - Sales Leader
Vivie Home Health
Alexandria, Minnesota
07.2022 - Current
- Company Overview: Formally Knute Nelson Home & Community Base Services.
- As one of the three Sales leaders, I am tasked with the development of the sales team, the coordination of sales operations, and the implementation of effective sales strategies that enable the home health business to consistently meet and exceed its sales objectives
- In my capacity as a sales manager, I oversee the daily sales activities of my Account Executive Team within designated territories in Minnesota and North Dakota, ensuring effective communication, diligent follow-up, and strong partnerships with healthcare referral sources
- Collaborating with my team of Executives, I analyze sales data and monitor key performance indicators (KPIs) by reviewing the data alongside their direct outreach efforts documented in the sales CRM
- This analysis aids in prioritizing tasks for the sales week
- Additionally, I work closely with operations leadership to devise strategies for acquiring new customers through business-to-business sales techniques, aiming to achieve the sales referral budgetary goals established for each branch office
- This involves a thorough examination of the trending data related to each referral source within the portfolios managed by my Account Executive team
- My primary objective is to support each team member in their endeavors to achieve and surpass their budgetary goals
Family Advisor - Remote Sales
Caring.com
Charlotte, North Carolina
11.2021 - 07.2022
- My role as a Family Advisor is to call families who have requested information, qualify them, assess their needs, provide them with information and schedule them to tour senior living communities in their area; as well as looking at other options such as in home care that could help them stay in their home
- Other duties:
- Deliver results and meet performance/sales goals & quotas
- Manage calls; actively listen and ask relevant follow-up questions
- Assess information quickly, make recommendations, and find solutions
- Problem solve to overcome obstacles
- Provide exceptionally well-spoken words and speak with conviction and confidence
- Provides genuine interest and concern for consumers and providers
- Technical abilities include Google documents; CRM experience, self-motivated and seeks feedback to improve
- Ability to make and take a volume of phone calls and emails
- Time management, organization, follow-up, and multi-task skills
- Accountable for performance on the move-ins generated from leads sent to our partners each month
Sales Account Executive
Recover/Aveanna Health
Saint Cloud, MN
05.2020 - 05.2022
- Experienced Sales Executive, with a proven high closing ratio that I have maintained consistently throughout the course of my professional sales career
- I have over 16 years of Skilled Nursing and Assisted Living sales leadership experience
- My current role includes Coordinating daily marketing operations including implementation of sales initiatives by being a leader in the strategic planning efforts with referral sources and partners through identifying opportunities for growth as well as opportunities for additional services to address clients needs
- Other duties:
- Generate home health care referrals from physicians, clinic, skilled nursing, hospitals and assisted livings
- Meet and exceed defined growth goals (6 MDCR to 38 MDCR consistently)
- Establish and maintain positive relationships with referral sources/clients & partners
- Market Recover/Aveanna Health services, mission, and philosophy to the surrounding community
- Act as liaison between marketing strategy and internal operations and processes
- Conduct consultations with potential clients and explains Recover/Aveanna Health mission and services
- Maintain documentation in CRM relating to all sales activity
- Provide continued education about Recover/Aveanna Health Services
- Assist with hiring and recruitment activities
Director of Community Relations Sales
Champlin Shores
Champlin, MN
04.2019 - 05.2020
- Company Overview: A Life Care Services Community
- My role as Part time Director of Community Relations Sales includes supporting the sales and marketing growth as well as building and maintaining relationships with professional referral sources
- Other duties:
- Weekend Manager on Duty & Sales Coverage
- Manager the communities Facebook page
- Weekly occupancy reports
- Meets with families/prospects and professionals to conducts tours and educates them about the community features and benefits and the move in process
- Conducts Sales Campaigns that identify our current market strategy to increase community visibility
- Managed Fiscal year sales & marketing budget
- Managed and completed marketing plan
- Supervised and coach the activities of the Move in Coordinator
- Developed and completes market competitive analysis & Sales & Marketing plans
- A Life Care Services Community
Sales Director/Counselor
Wellstead of Rogers
06.2013 - 04.2019
Sales & Marketing Director
Edina Park Plaza Brookdale Senior Living Community
09.2011 - 06.2013
Sales & Marketing Manager
Clare Bridge of Eden Prairie Brookdale Senior Living Community
11.2010 - 09.2011
Sales & Marketing Director
Hillcrest of Wayzata Golden Living Center Skilled Nursing Facility
07.2005 - 11.2009
Education
BS Course Work - Sales & Marketing Management
Kaplan University
06.2009
BS Course Work - Interior Designer
Brown College
10.2005
Associates of Applied Science - Management & Legal Studies
Rasmussen College
12.2003
Medical Assistant Diploma -
Lakeland Academy/Herzing College
06.1993
Skills
- Brand management
- Coaching and mentoring
- Verbal and written communication
- Networking strategies
- Salesforce management
- Decision-making
- Key performance indicators
- Team leadership
- Sales techniques
- Cross-functional teamwork
- Complex Problem-solving
- Staff development
- Relationship building
- Data analysis
- Sales management
- Employee onboarding
- Staff management
- Performance management
- Performance evaluations
- Staff training and development
- Clear communication
Awards
Five Star 2014 Presidents Club Sales Award
Accomplishments
- Leadership Academy Graduate
Affiliations
- Product and Service Blogger
Timeline
Manager of Home Health Sales - Sales Leader
Vivie Home Health
07.2022 - Current
Family Advisor - Remote Sales
Caring.com
11.2021 - 07.2022
Sales Account Executive
Recover/Aveanna Health
05.2020 - 05.2022
Director of Community Relations Sales
Champlin Shores
04.2019 - 05.2020
Sales Director/Counselor
Wellstead of Rogers
06.2013 - 04.2019
Sales & Marketing Director
Edina Park Plaza Brookdale Senior Living Community
09.2011 - 06.2013
Sales & Marketing Manager
Clare Bridge of Eden Prairie Brookdale Senior Living Community
11.2010 - 09.2011
Sales & Marketing Director
Hillcrest of Wayzata Golden Living Center Skilled Nursing Facility
07.2005 - 11.2009
BS Course Work - Sales & Marketing Management
Kaplan University
BS Course Work - Interior Designer
Brown College
Associates of Applied Science - Management & Legal Studies
Rasmussen College
Medical Assistant Diploma -
Lakeland Academy/Herzing College
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