Overview
Work History
Education
Skills
Summary
Timeline
Hi, I’m

Keeanna Ible

Product Manager
Houston,TX
Keeanna Ible

Overview

10
years of professional experience
6
years of post-secondary education

Work History

Ralph Lauren
Houston, TX

Temp Brand Manager
01.2024 - Current

Job overview

  • Developed and executed weekly account-based marketing initiatives infused with data-driven insights from past performance, leading to an extraordinary 240% average surge in TYs sales, while working for the company for only 3 months.
  • Managed, interviewed and trained four visual merchandisers and two sales specialists across two branches, resulting in a boost of team’s morale, confidence and increased brand awareness.
  • Served as the B2B liaison for Ralph Lauren in communicating with department store teams and wholesalers to curate optimal assortments, provide support, and ensure seamless execution within the Southern market.
  • Distinguished crucial business drivers and lucrative opportunities through analysis of competitive and category trends, tracked and reported on business outcomes, and spearheaded sales-related initiatives for comprehensive monthly financial planning.
  • Delivered monthly store business recaps to senior management, focusing on sales data of new product initiatives to ensure the smooth flow of inventory and timely delivery of goods to meet sales targets.

Tory Burch
New York, NY

Associate Product Manager
08.2020 - 12.2024

Job overview

  • Orchestrated the lifecycle development of 450+ retail and e-commerce products internationally from start to finish, propelling annual revenue from $318.42M (2020) to an extraordinary $1.75B (2022) in a fast-paced, agile environment.
  • Saved over 12% in annual expenses by negotiating and nurturing existing vendor relationships, while actively sourcing and onboarding new partners to fortify the brand's supplier network and enhance its product offerings.
  • Leveraged Google Analytics to seasonally craft compelling visual storytelling by forecasting sales data, P&L and LTV predictions to generate actionable insights, feedback, and recommendations for future launches, while capitalizing on opportunities and mitigating risks effectively.
  • Presented over 80 product development plan presentations to key stakeholders, resulting in successful, "win-win" customer-centric products in-line with company's mission and goals.
  • Collaborated with design, engineering, developing and marketing teams to create effective multi-channel market strategies for product development, launches and ongoing product success.

Self- Employed

Freelance Product Designer (Part-Time)
07.2014 - 05.2021

Job overview

  • Leveraged Figma to deliver UX/UI design for Browzwear Software - “Soft Avatar” feature, enabling visual deformation simulation by mimicking shape shifts of the human body in different garments to achieve realistic presentation.
  • Integrated A/B testing to iteratively refine software, prioritize features, optimize conversion rates, and enhance user experience based on real user feedback and data.
  • Designed, presented and delivered professional presentations and design pitches for 130+ physical products and 16 digital products, in collaboration with 11 start-up e-commerce and SaaS companies, bringing their creative visions to life while ensuring their input is valued and integrated throughout the process.
  • Generated comprehensive technical documentation and specifications to guide developers in implementing functional modifications to the product.

Ashley’s Homestore
New York, NY

Junior Store Designer
06.2018 - 04.2020

Job overview

  • Crafted a robust visual welcoming strategy aimed at enriching the shopping experience through in-depth analysis of customer behaviors and market trends, resulting in an impressive 37% surge in store traffic within the second quarter.
  • Developed meticulous CAD 2D and 3D visual plans crafted to align with overarching business strategies and objectives, serving as a comprehensive visual roadmap for implementing innovative and functional store layouts.
    Utilized IT skills in Mircosoft Excel, Word and PowerPoint for data management, reports, cost analysis and presentations.
  • Traveled to 11 retail locations and showrooms to conduct thorough field verifications and evaluations, resulting in successful store condition assessments and brand education efforts.

Ashley’s Homestore
New York, NY

Product Sales Consultant
09.2017 - 06.2018

Job overview

  • Implemented a sales and marketing strategy that yielded an average monthly sales increase of $70,000, securing a top-earner position and driving substantial revenue growth to retail location.
  • Provided 500+ customers with an exceptional buying experience through relatability, understanding, and empathy, resulting in a 19% return rate.
  • Showcased proficiency in advanced computer and office software, adeptly navigating point-of-sale (POS) systems to efficiently create detailed invoices and quotes, streamlining the sales process with precision and accuracy.

Education

Western Governors University
Salt Lake City, UT (Remote)

Bachelor of Science from Business Administration - Marketing
01.2021 - 08.2024

University Overview

Fashion Institute of Technology
New York, NY

Associate of Science from Design
08.2018 - 12.2020

University Overview

Skills

  • A/B Testing
  • CRM
  • Microsoft Suite
  • SQL
  • SaaS Products
  • UX/UI Design and Research
  • Project Management
  • Product and Market Analysis
  • Strategic Planning

Summary

Accomplished professional adept in product and brand management, with proven ability to drive revenue growth and enhance brand visibility through creative problem-solving and omnichannel commerce strategies. Demonstrated success in data-driven branding initiatives, leading to a remarkable surge in sales at Ralph Lauren, Tory Burch and Ashley’s Furniture.

Timeline

Temp Brand Manager
Ralph Lauren
01.2024 - Current
Western Governors University
Bachelor of Science from Business Administration - Marketing
01.2021 - 08.2024
Associate Product Manager
Tory Burch
08.2020 - 12.2024
Fashion Institute of Technology
Associate of Science from Design
08.2018 - 12.2020
Junior Store Designer
Ashley’s Homestore
06.2018 - 04.2020
Product Sales Consultant
Ashley’s Homestore
09.2017 - 06.2018
Freelance Product Designer (Part-Time)
Self- Employed
07.2014 - 05.2021

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Keeanna IbleProduct Manager