Summary
Overview
Work History
Education
Skills
Timeline
Generic

Keegan O'Rahilly

Summary

Dynamic Digital Marketing Specialist with expertise in automotive-focused strategies. Proven track record in multi-channel marketing planning and data analysis, optimizing campaigns at both the OEM and dealer level. Recognized for strong client relationship skills and team leadership, driving successful outcomes in competitive environments.

Overview

11
11
years of professional experience

Work History

Digital Marketing Specialist

Epsilon
02.2016 - Current

Expand the digital marketing footprint of the company by developing solutions that compliment and add to the current non-digital dealer & OEM strategies.


  • Became an expert in utilizing search, social, and display marketing for all 3 automotive tiers.
  • Implemented and reported out on a variety of digital campaigns across multiple platforms that were dealer oriented and focused on both retail and aftersales.
  • Collaborated with account teams to build custom search and social programs that included an omni-channel marketing solution.
  • Analyzed thousands of search and social campaigns to identify trends and optimize for future success.
  • Trained new team members on multiple digital products and marketing programs.
  • Facilitated digital responsibilities in a client facing role that required constant communication and collaboration.



Insurance Agent

New York Life Insurance Co
06.2014 - 01.2016
  • Delivered informative presentations to potential clients about the benefits of New York Life's portfolio of financial products.
  • Conducted in-depth consultations to assess clients' financial goals and risk tolerance.
  • Won the New York Life rookie agent of the year award in 2014.
  • Utilized effective time management skills to manage customer relationships efficiently without sacrificing quality of service.


Education

Bachelor of Science - Finance

Arizona State University
Tempe, AZ
05-2014

Skills

  • Automotive focused digital marketing
  • Social media marketing
  • Detail-oriented
  • Google analytics
  • Data analysis
  • Competitor analysis
  • Team leadership
  • Client relationship skills
  • Project management
  • Multi-channel marketing planning

Timeline

Digital Marketing Specialist

Epsilon
02.2016 - Current

Insurance Agent

New York Life Insurance Co
06.2014 - 01.2016

Bachelor of Science - Finance

Arizona State University
Keegan O'Rahilly