Keely Esteves

• Promote companies and products by creating brand awareness and interacting with fans and customers.
• Represented brands such as Coca-Cola, Vizzy Hard Seltzer, Powerade, The Home Depot, and US Bank at events such as the NCAA Final Four, Carolina Country Music Festival, WNBA All Star Event, LA Rams Football game, and the Arizona Cardinals games.

• Maintained and updated internal databases with project timelines, asset delivery, and campaign updates
• Assisted in the scheduling and organization of promotional campaigns, release timelines, and marketing activations for artists under the Big Machine roster
• Collaborated with the marketing team to track performance analytics for single/album releases across DSPs and social platforms
• Supported the distribution of internal reports, promo materials, and music releases to external partners and media contacts
• Handled metadata entry and ensured accuracy for digital uploads and physical product packaging

• Coordinated guest services, ticketing, and VIP check-ins to ensure smooth entry and event flow
• Represented and promoted sponsor brands through on-site activations, product demos, and audience engagement

• Served as Contract Manager for Next Fest LA, overseeing all artist agreements for a month-long music festival.
• Drafted, organized, and executed over 350 artist contracts with accuracy and efficiency.
• Coordinated directly with artists, managers, and agents to ensure timely submissions and compliance.
• Maintained detailed records and ensured all contracts aligned with festival terms and legal standards.
• Supported booking and production teams by tracking deliverables and resolving contract-related issues quickly.

• Assist in developing and executing marketing campaigns for clients in the entertainment industry.
• Conduct market research and analyze trends to support PR strategies.
• Draft press releases, media pitches, and other promotional materials.
• Manage social media accounts, create content, and engage with audiences.
• Coordinate and assist with event planning, promotions, and brand activations.
• Track media coverage and compile reports on campaign performance.
• Collaborate with team members to brainstorm creative marketing strategies.

Assist in all aspects of show advancing, including:

• Assist in submitting visa applications and declarations on behalf of artists as needed
• Assist in submitting international tax paperwork on behalf of artists as needed (TAJAs, A1, 6166, etc.)
• Research and assist in securing live performance and travel insurance policies on behalf of artists as needed for contracted engagements
• Brainstorm travel strategies for artists upcoming tours
• Create, edit, and add tours in Master Tour production software
• Budgeting: assist in creating and updating tour budgets
• Create and edit artist contract riders and legalese, input lists, and stage plots
• Review incoming performance contracts to review advance information needed for upcoming performances and audit artist calendars
• General administrative tasks such as tracking ticket counts, post-show follow up emails for financial settlement, etc.