Keely O'Connor

Created brand campaigns, short-form video, and emotionally sticky storytelling for B2B, tech, healthcare, and mission-driven clients. Known for sometimes edgy creativity, intuitive strategy, and animation that connects on a human level.

• Concept and write integrated marketing campaigns across social, digital, and brand-film formats.
• Lead cross-disciplinary creative teams—writers, animators, designers, and producers—to craft powerful visual stories.
• Deliver campaign assets, from naming to narrative to motion, acting as both lead writer and creative strategist.
• Regularly pitch ideas to senior stakeholders, translating abstract business goals into emotionally resonant, creative concepts.
• Clients include Walmart, Pfizer, DoorDash, Phoenix Children’s Hospital, and The Leukemia & Lymphoma Society.

Led both brand development and operational execution across a growing hospitality group: creating and promoting new restaurant concepts while managing internal systems to ensure launch success.

• Developed brand identity, naming, and customer experience for new restaurant concepts, from menu creation and design to in-store experience and rollout.
• Directed digital marketing efforts, including social strategy, content creation, and campaign execution across multiple brands with distinct voices.
• Collaborated with chefs and executive leadership on seasonal launches, ensuring cohesive storytelling across menu design, promotional assets, and guest experience.
• Oversaw operational systems supporting brand launches and promotions, managing cross-location coordination, budgets, and timelines.
• Bridged creative vision with logistical execution, ensuring both the look and delivery of each brand moment met the highest standard..

Helped launch a wellness-centered golf brand through visual content and brand storytelling.

• Created organic content strategies and wrote promotional copy for email and social.
• Learned the rhythm of early-stage brand growth and voice development.

I cut my teeth in Silicon Valley PR—crafting media pitches, press releases, and brand stories for emerging tech companies..

• Secured coverage in outlets like PCMag and TechCrunch.
• Learned how to simplify complex tech for broader audiences—a skill I now use in motion storytelling and scriptwriting,

• Promoted major studio releases in the Bay Area via grassroots marketing, influencer engagement, and regional partnerships. Gained insight into media strategy and hype-building at the entertainment level.

Four summers of brand education for global franchiser: helped plan campaigns, name products, and deliver social content across 17+ quick-service brands.

• Fun fact: Named an official Cold Stone Creamery flavor and campaign sold worldwide.