Keely Tillman
McKinney,TX
Summary
I'm a marketing enthusiast with a knack for turning ideas into successful demand generation and ABX marketing campaigns that not only grab attention but also drive results. Picture me as a storyteller meets data geek, always on the lookout for that perfect blend of creativity and analytics.
I'm on the lookout for a team that values creativity, innovation, and a good dose of human touch in marketing. If you're after someone who can infuse energy into demand generation and make marketing campaigns sing, let's chat. I'm ready to bring my strategic flair and imaginative approach to help take your marketing efforts to the next level!
Overview
8
8
years of professional experience
1
1
Certification
Work History
Demand Generation Manager
Trend Micro
Irving, TX
01.2021 - Current
- Create B2B demand generation programs for a SaaS company that improve customer acquisition and retention through utilization of the BDR teams, increased meeting acceptance rate by 30%
- Work closely with sales teams in order to develop targeted messaging that resonates well with prospects. Partnering sales insight with intent keywords and industry trends to customize approach from an ABX perspective.
- Leverage A/B testing techniques to optimize performance across digital platforms such as display ads, email campaigns (Marketo and Outreach) and PathFactory tracks. Significant improvement in both CTR (click through rates) and Open Rates were seen with changes.
- Utilize CRM software tools like Salesforce.com, 6sense and Marketo to track leads throughout the sales funnel. Analyze data to determine trends and identify where prospects get stuck in the funnel. Saw a 15% increase in movement through buying stages where previously stale.
- Develop budget plans for all marketing activities related to demand generation efforts.
- Manage the end-to-end execution of marketing campaigns, from ideation to implementation, ensuring alignment across multiple teams, channels and company objectives.
- Design and implement innovative ABX campaigns, focusing on personalized and targeted approaches to engage high-value accounts. (1:1, 1:few)
Field Marketing Specialist
Trend Micro
Irving, TX
01.2020 - 01.2021
- Stepped into a dynamic field marketing role during the challenging times of the COVID-19 pandemic, focusing on providing dedicated support to Small and Medium-sized Business (SMB) teams.
- Rapidly adapted existing field marketing strategies to align with the evolving needs of SMBs facing unprecedented challenges. Successfully pivoted in-person events to virtual experiences, ensuring continued engagement and support.
- Led the planning and execution of virtual events tailored for SMB audiences. Orchestrated webinars, online workshops, and interactive sessions, achieving a 30% increase in attendance compared to pre-pandemic in-person events.
- Demonstrated measurable impact by contributing to a 20% increase in MQLs during a challenging economic climate.
- Proactively engaged in continuous learning and upskilling to stay abreast of virtual marketing trends, emerging technologies, and industry best practices. Applied newfound knowledge to enhance the effectiveness of virtual field marketing initiatives.
Inside Regional Account Manager
Trend Micro
Irving, TX
03.2018 - 01.2020
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Exceeded customer satisfaction by finding creative solutions to problems.
Marketing Associate
Trend Micro
Irving, TX
06.2017 - 03.2018
- Engaged in competitive intelligence research in order to determine the propensity for sales readiness for over 85 individual potential business accounts daily
- Supported the North American medium business and enterprise sales teams; converted prospects into marketing qualified leads
- Analyzed campaign effectiveness by determining quality of leads generated
Associate Product Manager
Hallmark Cards & Gifts
Kansas City, MO
06.2016 - 05.2017
- Collaborated with senior product managers to determine product positioning, vision and direction.
- Determined product stories and points of sale to improve product value and increase profits.
- Partnered with souring agencies and factories in Asia as well as domestically with Walmart, CVS and Walgreens
- Developed in-depth understanding of consumer demographics, needs and trends.
- Attributed to revenue goal of $43M and COS goal of 40%
Education
Bachelor of Arts - Retail Marketing And Communications
Kansas State University
Manhattan, KS05-2016
Skills
- Market Trends Analysis
- Salesforce CRM Software
- MarTech Stack: 6sense, Sendoso, PathFactory, Drift, Outreach, Marketo
- Campaign Performance Tracking
- Market Research Analysis
- Marketing Campaign Management
- Brand Promotion
- B2B Marketing
- Strategic Marketing
- Budget Forecasting
- Cross-Departmental Alignment
- Marketing Program Management
- Relationship Building
- Strategic Planning and Alignment
- Customer Relationship Management (CRM)
- Brand-Building Strategies
- Creative and Innovative
- Lead Generation Campaigns
- Search Engine Optimization
- Content Development
- Content Curation
- Retail Marketing
Certification
- AWS Certified Cloud Practitioner
- Fundamentals of Next-Gen Marketing, 6sense
References
References available upon request.
Timeline
Demand Generation Manager
Trend Micro
01.2021 - Current
Field Marketing Specialist
Trend Micro
01.2020 - 01.2021
Inside Regional Account Manager
Trend Micro
03.2018 - 01.2020
Marketing Associate
Trend Micro
06.2017 - 03.2018
Associate Product Manager
Hallmark Cards & Gifts
06.2016 - 05.2017
Bachelor of Arts - Retail Marketing And Communications
Kansas State University