Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
KEELYN N. YOUNG

KEELYN N. YOUNG

North Hollywood,CA

Summary

Over 10 years in marketing management, and public relations with areas of expertise in content development, and brand management. Efforts include developing offline and online brand strategies, launching targeted marketing campaigns to increase sales performance. Utilized an extensive mix of media to create highly visible partnerships through brand development, product marketing, and direct consumer engagement.

Overview

14
14
years of professional experience

Work History

Marketing Manager

Measure Square Corp.
04.2022 - Current
  • Boosted brand awareness and generated over 35% of qualified leads while managing several external marketing campaigns and initiatives.
  • Oversaw social media accounts for optimal audience engagement and increased online presence increase
  • Implemented marketing strategies to use for rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure company departments 4 successful consistent branding plans across all company touchpoints.


Digital Marketing Manager

Audionamix
01.2020 - 01.2022
  • Established new unit tracking system for all e-commerce data that increased visibility by 80%.
  • Developed target B2B enterprise campaign resulting that secured Netflix, MTV, and VH1 as customers.
  • Devised consumer SaaS promotional strategies that increased sales by 25% and worth over $265K in revenue YoY since 2020.
  • Maintained expert-level skills in digital platforms such as Hubspot CRM and Google Ads platforms.
  • Successfully built and launched B2B Enterprise campaign that increased new customer engagement activity, boosting conversion rates 35%.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, partnerships, sales plans and customer journey for business segments.

Event Team Lead

Captive Eight LLC
12.2018 - 12.2019
  • Tasked to ensure events are successful, cost-effective, and adhere to budget and time constraints.
  • Reduced over $20K in quarterly event cost through negations with 5-Star venues.
  • Ran post-event reports ensuring budget and revenue are accurate and properly identified for accounts payable.

Brand Marketing Manager

NovaStor Corp
10.2016 - 10.2018
  • Developed profitable relationships with trade publications and digital thought leaders to build brand exposure in targeted markets.
  • Achieved $50K sales boost from the Government sector in 6 months due to collaborative product launches with partners.
  • Boosted retention rates by 35% through the creation of a new innovative customer loyalty program and fully automated maintenance plan
  • Identified, analyze, and manage all aspects of P&L including ad spend, PPC campaign, and overall digital ROI.


Marketing & Events Manager

STN Media Group
11.2013 - 10.2016
  • Run various social media advertisements, event-related webinars, and email marketing campaigns; produced an additional $25K in event revenue in one (1) month.
  • Manage development, design, and promotion of the company’s event mobile apps, resulting in over 1k user downloads and gained 4.5 user satisfaction rating from both attendees and tradeshow vendors.
  • Developed comprehensive digital plan to improve web presence, resulting in 3,000+ new followers on social networks, and a 0.23% CTR increase for digital advertisers within 6 months.
  • Developed a strategic plan of action to ensure that the cost promotions and events remained under budget.

Marketing Coordinator

Garfield Jubilee Youth Build/AmeriCorps
01.2011 - 10.2013
  • Managed brand marketing, creating a digital presence, and establishing traditional advertising for a non-profit organization.
  • Spearheaded campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, promotions, and other marketing initiatives.
  • Raised $10K in donations through a digital fundraising initiative with The Pittsburgh Foundation and PittsburghGive.org for the Garfield Community Day in 24 hours
  • Recruited over 350 New YouthBuild students through a targeted web campaign leading to a 15% increase in community participation over the course of 3 three years.

Education

Bachelor of Arts - Public Relations & Advertising

Point Park University, Pittsburgh, PA
2010

Skills

  • Budgeting and allocation 
  • Project management
  • Market positioning
  • Lead Generation
  • Campaign management
  • Web analytics
  • Content development
  • SEM strategy development
  • Revenue generation
  • Brand development

Additional Information

  • Hubspot Marketing & Sales CRM
  • Google Analytics & Adwords
  • Search Engine
  • Atlassian (Confluence & JIRA), Monday.com
  • Facebook Ad Manager
  • LinkedIn Campaign Manager
  • SalesForce, NetSuite
  • Google Workplace
  • Adobe Creative Suite
  • Microsoft Office


Timeline

Marketing Manager - Measure Square Corp.
04.2022 - Current
Digital Marketing Manager - Audionamix
01.2020 - 01.2022
Event Team Lead - Captive Eight LLC
12.2018 - 12.2019
Brand Marketing Manager - NovaStor Corp
10.2016 - 10.2018
Marketing & Events Manager - STN Media Group
11.2013 - 10.2016
Marketing Coordinator - Garfield Jubilee Youth Build/AmeriCorps
01.2011 - 10.2013
Point Park University - Bachelor of Arts, Public Relations & Advertising
KEELYN N. YOUNG