Keenan Johnson
Irvine,CA
Summary
Results-driven Operations Executive with 10+ years of experience driving revenue growth, operational excellence, and team leadership across waste management, financial services, and e-commerce industries. Proven track record managing P&L responsibilities exceeding $75M, generating $3M+ in annual revenue, and building high-performance teams of 100+ across multiple divisions. Expert in process optimization, business development, customer acquisition, and cross-functional leadership. Combines entrepreneurial mindset with corporate operational expertise to turn around underperforming operations and scale businesses through data-driven strategies.
Overview
11
11
years of professional experience
Work History
Co-Founder & Operations Manager
PIUS COFFEE CO.
Irvine, CA
05.2024 - Current
- Co-founded specialty coffee e-commerce venture focused on direct-to-consumer and B2B wholesale channels.
- Developed full e-commerce platform and brand identity from concept to launch, including website design, payment processing integration, and customer management systems
- Sourced premium coffee beans internationally and established partnerships with professional roasting facilities to ensure consistent quality and competitive pricing
- Designed custom packaging and managed end-to-end supply chain including procurement, inventory management, quality control, and fulfillment operations
- Conducted B2B sales outreach to 100+ local coffee shops, restaurants, and specialty retailers to build wholesale distribution network
- Managed all operational aspects including vendor relations, logistics coordination, customer service, and financial tracking
- Currently evaluating long-term viability while pursuing operational leadership opportunities with established organizations
Director of Customer & Business Operations
WARE DISPOSAL
Santa Ana, CA
03.2023 - 07.2024
- Led customer operations and accounts receivable for waste management company serving 50,000+ customers with $75M+ annual revenue.
- Directed customer service operations for 50,000+ residential and commercial accounts, improving customer satisfaction scores by 23% through implementation of feedback loop systems and service recovery protocols
- Managed $75M+ accounts receivable portfolio, reducing aging receivables by 90% through process reengineering, automated billing systems, and proactive collection strategies that improved cash flow by $2M+ monthly
- Led cross-functional team of 19 direct reports (12 customer service/AR staff, 7 dispatch coordinators) while coordinating 100-driver fleet across three operational divisions, improving on-time service delivery by 18%
- Oversaw municipal contract portfolio including LAUSD, SDUSD, South Whittier, Monterey Park, Covina, and Orange County school districts, ensuring 100% compliance through city council participation and stakeholder relationship management
- Drove new business development initiatives resulting in 27% YoY growth in customer acquisition through targeted B2B and B2C sales strategies, adding $5M+ in annual recurring revenue
- Streamlined dispute resolution processes, reducing service complaints by 35% and improving first-call resolution rates from 62% to 84%
Operations Consultant (Self-Employed)
Freelance
Irvine, CA
03.2022 - 03.2023
- Provided operations consulting and business advisory services to small businesses and startups while evaluating full-time leadership opportunities.
- Consulted with early-stage companies on operational infrastructure development, supply chain optimization, and scalable growth strategies
- Advised e-commerce businesses on Amazon marketplace optimization, FBA logistics, and fulfillment operations to improve profitability and efficiency
- Conducted comprehensive market research and financial feasibility analyses for consumer product ventures, including competitive landscape assessment and go-to-market strategy development
- Provided voice-over and audio production services for digital publishing platforms, managing project workflows and client relationships
- Maintained selective approach to full-time opportunities, prioritizing cultural fit, leadership potential, and long-term organizational growth
Founder & E-Commerce Operations Manager
YAVO
Irvine, CA
03.2018 - 03.2022
- Founded and scaled direct-to-consumer baby products brand on Amazon, achieving $1.2M+ in cumulative sales over four years.
- Designed market-leading baby diaper bag by conducting competitive analysis and identifying unmet consumer needs through systematic review mining and market research, generating $300K in annual sales for four consecutive years
- Negotiated international manufacturing agreements with Chinese suppliers, managed import logistics, tariff compliance, and customs regulations while maintaining 40%+ profit margins through strategic cost management
- Optimized product listings for Amazon SEO, achieving page-1 rankings for high-volume keywords (15K+ monthly searches) and 25% conversion rate improvement through A/B testing of images, copy, and pricing strategies
- Managed Amazon PPC campaigns with $50K+ annual ad spend, reducing ACoS by 30% while scaling revenue through strategic keyword targeting, bid optimization, and negative keyword refinement
- Maintained 4.7+ star rating with 500+ verified reviews through proactive customer service, handling inquiries, returns, and feedback to drive customer lifetime value and repeat purchase rates
- Coordinated with Amazon FBA logistics to maintain optimal inventory levels using demand forecasting models, preventing stockouts while minimizing storage fees and improving inventory turnover by 35%
Director of Operations & Financial Analysis
DEBT FREE NATION
Irvine, CA
04.2018 - 01.2021
- Led operations and financial oversight for lead generation and sales brokerage firm in the financial services sector, generating $840K in annual revenue.
- Managed end-to-end operations for high-volume call center generating $70K+ in monthly revenue through lead acquisition, sales conversion, and account brokering to backend financial service providers
- Built and led sales team of 20 agents, implementing performance tracking systems, compensation structures, and training programs that improved conversion rates by 32% and reduced agent turnover by 40%
- Developed comprehensive financial models and pro forma analyses for board presentations, tracking P&L performance, cash flow projections, and ROI metrics across marketing channels
- Established corporate governance framework including bylaws, board meeting protocols, and minute documentation, ensuring compliance and transparency for investor relations
- Conducted monthly financial audits and variance analysis, providing actionable insights to leadership team that optimized marketing spend allocation and improved unit economics by 25%
- Negotiated vendor contracts for lead acquisition platforms, CRM systems, and telecommunications infrastructure, reducing operational costs by 18% while maintaining service quality
Operations Director
CELVITALI INTERNATIONAL
Irvine, CA
07.2015 - 02.2018
- Directed all operational aspects of international nutraceutical company with direct sales model across US, China, and Japan markets.
- Scaled company from startup to $2.4M in annual revenue through strategic market expansion across three countries and development of 200+ person direct sales force, establishing operational frameworks for rapid growth
- Sourced and negotiated with US-based manufacturers for nutraceutical supplement production, ensuring FDA compliance, GMP quality standards, and cost optimization that maintained competitive pricing with 45%+ gross margins
- Redesigned supply chain and logistics operations, reducing order fulfillment time by 40% and improving inventory turnover through demand forecasting, warehouse optimization, and carrier negotiations
- Collaborated with development team to build proprietary CRM platform for managing sales representative hierarchy, commission tracking, analytics dashboards, and customer database supporting 5,000+ customer accounts
- Developed comprehensive training programs for direct sales representatives, creating standardized onboarding materials, product education, and ongoing coaching that resulted in 60% rep retention rate and 150% average annual sales growth per rep
- Administered payroll and commission processing for 200+ sales representatives using ADP, reconciling complex multi-level compensation structures and ensuring accurate, timely payments that maintained distributor satisfaction
- Ensured regulatory compliance across US, Chinese, and Japanese markets by partnering with legal counsel on product claims, labeling requirements, compensation plans, and business practices
Education
Associate of Arts - Political Science
Riverside Community College
01.2012
Political Science Studies
Mira Costa College
01.2011
Skills
Leadership & Strategy: Executive Leadership Strategic Planning Business Development Change Management Cross-Functional Team Leadership Vendor Negotiations Contract Management Board Relations
Operations & Finance: P&L Management Revenue Growth Process Optimization Supply Chain Management Accounts Receivable Financial Analysis Budget Management Pro Forma Development Risk Mitigation
Sales & Marketing: Sales Team Leadership Customer Acquisition Lead Generation Market Expansion Customer Retention Conversion Optimization CRM Management Performance Analytics
Technical Skills: Data Analytics Financial Modeling ADP Payroll CRM Systems Amazon Seller Central Google Analytics Microsoft Office Suite Project Management
Timeline
Co-Founder & Operations Manager
PIUS COFFEE CO.
05.2024 - Current
Director of Customer & Business Operations
WARE DISPOSAL
03.2023 - 07.2024
Operations Consultant (Self-Employed)
Freelance
03.2022 - 03.2023
Director of Operations & Financial Analysis
DEBT FREE NATION
04.2018 - 01.2021
Founder & E-Commerce Operations Manager
YAVO
03.2018 - 03.2022
Operations Director
CELVITALI INTERNATIONAL
07.2015 - 02.2018
Political Science Studies
Mira Costa College
Associate of Arts - Political Science
Riverside Community College