Overview
Work History
Education
Skills
Timeline
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KEIGHLA EXUM

Brooklyn,,NY

Overview

6
6
years of professional experience

Work History

Marketing Consultant

walk.in
New York, NY
09.2021 - Current
  • Designed marketing collateral in line with established brand guidelines.
  • Guided branding and positioning efforts to position walk.in as a top-tier PropTech solution.
  • Assist in UI/UX evaluations for collaboration with product and development teams.
  • Manages marketing initiatives for yearly industry events.

Marketing Consultant

Nice Stay NYC
New York, NY
09.2021 - Current
  • Led content creation initiatives for various digital platforms, including social media and blogs.
  • Ensured brand standards were followed through website development alongside third-party developer.
  • Managed routine updates and functionality audits for website.
  • Oversaw the creation of multimedia content for online listings.
  • Created quarterly email campaigns driving 294% annual subscriber growth.
  • Managed advertising vendor partners, ensuring successful creative execution and performance.

Creative Marketing Manager

Goldfarb Properties
New Rochelle, NY
08.2020 - Current
  • Led comprehensive resident communications efforts via digital and physical touchpoints, including PMS-automated emails and on-site paper notices.
  • Trained staff teams in maintenance and operations on effective resident communication procedures.
  • Implemented and oversaw corporate brand standards for various departments.
  • Scheduled and managed media shoots, collaborating with internal teams and external vendors.
  • Produced online listings for corporate and property websites.
  • Enhanced online corporate ratings by 57% through effective reputation strategy development.

Social Media & Account Manager

Vala Marketing
South Bend, IN
02.2019 - 08.2020
  • Directed content strategy across diverse industry-specific social accounts for 12 clients.
  • Upheld client branding and messaging standards to guarantee consistent communications.
  • Elevated overall account engagement by an average of 30% each year.
  • Supervised joint projects involving client interactions with internal content, video, and design teams.

Education

Bachelor of Science - Marketing

St. John's University

Skills

  • Adobe Creative Suite
  • Asana
  • Canva
  • Mailchimp
  • Microsoft Office
  • Sprout Social
  • Wordpress
  • Yardi PMS
  • Yardi RentCafé

Timeline

Marketing Consultant

walk.in
09.2021 - Current

Marketing Consultant

Nice Stay NYC
09.2021 - Current

Creative Marketing Manager

Goldfarb Properties
08.2020 - Current

Social Media & Account Manager

Vala Marketing
02.2019 - 08.2020

Bachelor of Science - Marketing

St. John's University

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