KEIGHLA EXUM
Brooklyn,,NY
Overview
6
6
years of professional experience
Work History
Marketing Consultant
walk.in
New York, NY
09.2021 - Current
- Designed marketing collateral in line with established brand guidelines.
- Guided branding and positioning efforts to position walk.in as a top-tier PropTech solution.
- Assist in UI/UX evaluations for collaboration with product and development teams.
- Manages marketing initiatives for yearly industry events.
Marketing Consultant
Nice Stay NYC
New York, NY
09.2021 - Current
- Led content creation initiatives for various digital platforms, including social media and blogs.
- Ensured brand standards were followed through website development alongside third-party developer.
- Managed routine updates and functionality audits for website.
- Oversaw the creation of multimedia content for online listings.
- Created quarterly email campaigns driving 294% annual subscriber growth.
- Managed advertising vendor partners, ensuring successful creative execution and performance.
Creative Marketing Manager
Goldfarb Properties
New Rochelle, NY
08.2020 - Current
- Led comprehensive resident communications efforts via digital and physical touchpoints, including PMS-automated emails and on-site paper notices.
- Trained staff teams in maintenance and operations on effective resident communication procedures.
- Implemented and oversaw corporate brand standards for various departments.
- Scheduled and managed media shoots, collaborating with internal teams and external vendors.
- Produced online listings for corporate and property websites.
- Enhanced online corporate ratings by 57% through effective reputation strategy development.
Social Media & Account Manager
Vala Marketing
South Bend, IN
02.2019 - 08.2020
- Directed content strategy across diverse industry-specific social accounts for 12 clients.
- Upheld client branding and messaging standards to guarantee consistent communications.
- Elevated overall account engagement by an average of 30% each year.
- Supervised joint projects involving client interactions with internal content, video, and design teams.
Education
Bachelor of Science - Marketing
St. John's University
Skills
- Adobe Creative Suite
- Asana
- Canva
- Mailchimp
- Microsoft Office
- Sprout Social
- Wordpress
- Yardi PMS
- Yardi RentCafé
Timeline
Marketing Consultant
walk.in
09.2021 - Current
Marketing Consultant
Nice Stay NYC
09.2021 - Current
Creative Marketing Manager
Goldfarb Properties
08.2020 - Current
Social Media & Account Manager
Vala Marketing
02.2019 - 08.2020
Bachelor of Science - Marketing
St. John's University