Keiko Tanaka

• Strategic partner to customers providing best practices, creativity, project management, and marketing tactics.
• Manage multiple projects from initiation to completion, including ideation, sourcing, supply chain management, vendor communication (RFQ), SOWs, creative requests, and proof/design approvals.
• Conducted regular project status meetings with stakeholders to communicate progress, risks, and issues.
• Identified and mitigated project risks and issues, ensuring timely resolution
• Manage Mid-Market and Enterprise accounts while proactively driving adoption and growing customer relationships
• Assisted with developing and implementing vendor rebate program contributing to additional 10% in monthly revenue
• Maintained project documentations including project plans, risk and status reports though Salesforce and Outreach.

• Manage all aspects of customers Account-Based Marketing campaigns.
• Successful with negotiating costs with vendors and collaborating on product launches or marketing initiatives.
• Manage external and internal teams to develop and execute projects based on deadlines. Identified issues or any potential roadblocks while relaying status updates.
• Curate pitch decks or product offerings based on budget, timeline, and ICP. Maintains workflow for creative and design teams.
• Assist customers with platform adoption and customer support for technical questions.
• Lead team and customer weekly meetings , train new hires, delegate tasks, and encourage team members.
• Instrumental in contributing over 2.4 million dollars in additional customer spend over one quarter.

• Developed and implemented daily operations plans such as end user training, reporting and promotional strategies.
• Oversee customer experience post sale through communication via email follow up immediate post sale as well as leading up to event and post event to ensure best experience for clients.
• Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
• Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
• Executed seamless launch of digital platform resulting in 50% increase in revenue in first month.
• Led launch of five digital courses resulting in over 20% of additional revenue over twelve-month period.
• Analyzed customer journey and sales data then adjusted training program for sales reps which increased average sale by 40%.

• Manage execution of 25 major Trade shows and Consumer Events, with numbers ranging from 15,000-80,000 attendees per event.
• Coordinate all event logistics including registration, contracts, onsite logistics, booth layouts, staffing, shipping, vendors, managing installation and dismantle.
• Manage $2.5M Events and Sampling Budget . Reduce overall cost of event budget by 10% though maintaining positive relationships with vendors.
• Provide reporting: post shows immediately following events, weekly reports for mobile tour and monthly sample reports.

Marketing Associate (January 2017 - July 2017)

• Execute brand strategies and coordinate logistics for portfolio of 12 consumer events across nation, 1,000-5,000+ attendees per event.
• Oversee ordering and budget of swag items and collateral for marketing and sales initiatives and maintain vendor relationships.
• Ideation of new trade show booth design and all associated entities including swag items and collateral, both done in collaboration with agencies and vendors.
• Manage donation program: respond to all inbound requests (100+ per month) ordering of samples and coordination of delivery to 20 events per month with samples ranging from 500- 5,000 per event.

Midwest Territory Manager (September 2015 - January 2017)

• Repeatedly hit monthly sales goals through selling in secondary and tertiary off shelf placements, seeking out and scheduling in store demos and consumer events.
• Conduct personalized trainings with accounts on new products based on clients' needs.
• Establish trustworthy, positive relationships with over 100 accounts in IL, IN, WI, MI, and MN.
• Work with territory brokers and account managers to coordinate preferred product placement that coincides with promotional calendars.

• Drive sales and generate leads by educating consumers, bars, restaurants, and retail of products.
• Store level merchandising including product placement and shelving conditions.
• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.