Keila Munoz

Role Description:

• Designing and implementing CRM strategies and systems.
• Designed and developed data pipelines to acquire, clean and process data.
• Analyzing customer data to identify trends and insights.
• Collaborated with stakeholders to identify business needs and data sources.

Results:

• Defining and implementing the CRM platform tailored to the business (HubSpot).
• Increased sales closure rate by 10%.
• Started handling 100 customer service tickets per day.

Role Description:

• Create account strategies, leading projects from conception to final execution.
• Directed client projects with eye for quality and customer needs.
• Establish goals and objectives for internal teams to follow.
• Supervise and leadership staff, projects, motivating and mentoring team to hit goals and produce successful materials for clients, as well as providing feedback.
• Maintain relationships and serve as the point of contact and liaison for customers.

Results:

• During the budget reduction amid the Covid-19 context, we achieved an account retention for a consecutive period of 02 years with a budget reduction of less than 5%.
• We successfully increased the team assigned to a regional retail account by 50%.

Role Description:

• Identification of potential corporate partners in the realm of corporate social responsibility for sustainable development and humanitarian aid. This is for an independent initiative with the aim of enhancing the quality of life for women in vulnerable contexts.

Results:

• Raised $80,000 USD within the first 6 months of initiating the campaign.
• Formed strategic partnerships with brands such as Falabella, Butrich, AMD, Tottus, among others.
• Achieved the stable employment of 05 women facing vulnerability.
• Impacted over 50 indirect beneficiaries through production, employability, and education initiatives.

Role Description:

• After ascending to the position of Accounts Supervisor, Wunderman Thompson entrusted me with the leadership of one of their most significant client portfolios. In this role, I was responsible for:
• Spearheading communication and advertising strategies for prominent brands such as Hypermarkets Tottus, Prima AFP, and Cristal Ultra (beer), among others.
• Overseeing continuous benchmarking, briefing, counter-briefing, and project execution to ensure client satisfaction and company profitability.

Results:

• Achieved sales growth of over 80% in key accounts.
• Secured significant new accounts and executed comprehensive 360-degree campaigns, establishing the company as a prominent player in the ATL (Above the Line) services, which continue to thrive today.
• We successfully reversed the overwhelmingly negative sentiment of one of the retail brands, which had over a 90% rejection rate on social media.