Results-driven professional with 5 years of experience in retail sales, customer service, and warehouse operations at industry leaders such as Wendy's, Home Depot, and UPS. Utilizes data insights to enhance operational efficiency, optimize customer experiences, and drive decision-making. Completed a 3-month Marketing Analytics internship at Nestlé, developing expertise in data visualization, trend analysis, and market segmentation. Known for strong analytical mindset, attention to detail, and ability to transform complex datasets into actionable strategies. Passionate about utilizing cross-functional experience, consumer behavior knowledge, and analytics skills to deliver impactful marketing insights and drive business growth.
I leveraged data and marketing analytics to develop and grow a personal clothing brand, using customer insights and market trends to optimize product offerings, pricing strategies, and marketing campaigns. By analyzing sales performance, website traffic, and customer behavior, I identified key opportunities to improve conversion rates and drive growth. Additionally, I collaborated with multiple e-commerce B2C brands to enhance their sales through data-driven strategies, including audience segmentation, A/B testing, and ROI tracking for paid ad campaigns. These efforts resulted in increased customer acquisition, engagement, and revenue, showcasing my ability to translate complex data into actionable strategies that deliver measurable business results.