Keisha Camps
Winter Springs,FL
Summary
Persuasive, self-motivated leadership professional with expertise in expanding network connections. Skilled at introducing products, educating clients and implementing pricing strategies. Specializes in developing new territories and discerning customer needs to deliver solutions. Level 1 Wines (Wine and Spirit Education Trust - WSET, 2019); Way of Brand Building (Diageo, 2017); Strategic Brand Management (Arthur Lok Jack GSB, 2013) Hubspot - Email Marketing Certification
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Representative
Lake Nona Chamber of Commerce
Orlando
01.2024 - Current
- Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities.
- Developed and maintained relationships with potential customers to understand their business needs.
- Conducted outreach activities, such as cold calling, emailing and attending networking events.
- Researched target accounts to build a pipeline of qualified leads.
- Identified key decision makers within target companies and initiated contact with them.
- Created and Coordinated Chamber industry events.
- Developed event strategies to increase attendance and maximize ROI.
- Coordinated logistics for event setup and breakdown with vendors and staff members.
- Managed on-site activities during events to ensure successful execution of plans.
- Created detailed timelines for all aspects of the event production process.
- Identified potential sponsorships opportunities that can help offset costs associated with hosting an event.
- Provided support in troubleshooting any issues or concerns that arise during the course of an event.
Marketing Specialist
Super Home Services (Jacksonville)
Remote
10.2022 - 05.2023
- Onboarded 3 businesses from inception led the planning and execution of the creation of marketing campaigns
- Tracked and analyzed marketing initiatives planned vs achieved to determine ROI, with a 22% increase in revenue vs PY and 12% over Budget
- Developed personalized, customer-relevant E-mail drip campaigns and managed agency partners in direct-to-customer marketing efforts which lead to a 122% increase in engagement.
- Developed and coordinated pre-show promotional campaigns for trade shows.
- Organized logistics of exhibitors, including booth setup, shipping materials, and transportation.
- Monitored the budget for each show to ensure cost effectiveness.
- Designed marketing materials such as banners, brochures, flyers and pamphlets to promote the event.
Brand Manager - Johnnie Walker, B&W, Red Stripe, RedBull, El Dorado Rum
RedBullasilleroA.S. Brydens
San Juan, Trinidad & Tobago
06.2014 - 07.2022
- Initiated conversations with client brands to define, coordinate and execute strategic marketing plans to ensure campaign objectives were met; communicated client priorities to the team
- Achieved +89% growth within a month of executing a Johnnie Walker Consumer Promotion
- Executed local campaign: 'Keep Walking Trinidad and Tobago,' a full 360-degree campaign ATL & BTL, working cross-functionally with Social Media, Agency and Sales teams
- Facilitated award-winning executions in market; coordinated 150 bar promotions within two months
- Developed strong working relationships with all Advertising Agencies and suppliers.
Brand Coordinator - Manufacturing Company
Vemco Trinidad Ltd.
San Juan, Trinidad & Tobago
06.2012 - 06.2014
- Managed the new product development, market research and package design for the core private label brands as well as a change of formula of our Private Label product with the plant and warehouse
- Provided monthly budget management and reporting, measured sales results for the brands, taking action to fill gaps
- Achieved 5% increase in sales for assigned brands for both Local and Foreign markets.
Education
Bachelor of Arts - Business Management
University of Sunderland
United Kingdom05-2012
Skills
- Business Relationship Management
- Project Management
- Sales strategy
- Email campaigns
- Market Research
- Brand Awareness
- Competitor Analysis
- Schedule Management
- Market Analysis
- Campaign Management
- Go-to-market strategy development
Certification
- WSET LEVEL 1 WINES
- DIGITAL MARKETING
- Project Management Certification - expected August 2024
References
References available upon request.
Timeline
Business Development Representative
Lake Nona Chamber of Commerce
01.2024 - Current
Marketing Specialist
Super Home Services (Jacksonville)
10.2022 - 05.2023
Brand Manager - Johnnie Walker, B&W, Red Stripe, RedBull, El Dorado Rum
RedBullasilleroA.S. Brydens
06.2014 - 07.2022
Brand Coordinator - Manufacturing Company
Vemco Trinidad Ltd.
06.2012 - 06.2014
Bachelor of Arts - Business Management
University of Sunderland
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