Hi, I’m
Keisha Eddie
White Plains,NY
Summary
Versed in media relations, marketing and advertising. Looking for an entry-level position within a medium or large size company.
Overview
2
years of professional experience
Work History
Cognito Public Relations & Marketing for Finance & TechnologyNew York City, NY
Public Relations Intern
11.2013 - 02.2014
Job overview
- Conduct media training for client interviews with press.
- Create journalist briefing sheets for client interviews.
- Conduct Gorkana Database research for new projects.
- Update analytics page with client coverage and press releases.
- Assist marketing and design teams with new projects; conduct research and develop starter material for new client campaigns.
- Create and administer company newsletter using Constant Contact for overseas clients; distributed once a week covering their largest editorial opportunities, top news stories, and the most used hash tags in the financial Twitter world.
- Update news website using Wordpress. End of year
reports and analytics. Ed-Cal’s and Award Cal’s.
- Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
- Planned and launched innovative, creative and effective communications campaigns, such as Finsider.com
Local Yokel MediaStamford, CT
Marketing Intern
05.2013 - 11.2013
Job overview
- Update data spreadsheets.
- Search for new accounts for business development.
- Develop and implement new ways to expand publisher listings.
- Assist with Centro ad campaign management.
- HubSpot/Salesforce lead nurturing and media planning.
- White paper, Call to Actions, Email Automation creation.
- Support sales team with research.
- Contact and interface with local media outlets.
- Planned and launched innovative, creative and effective communications campaigns, such as our Lead Nurturing campaign.
- Built and maintained media and coalition lists.
- Coordinated sales promotions and direct mail campaigns.
Healthy TexturesPhiladelphia, PA
Public Relations & Social Media Intern
01.2013 - 05.2013
Job overview
- Drafted engaging, accurate and effective press releases.
- Coordinated news releases, media responses, press packets and placement of stories in Phiadelphia trade publications.
- Leveraged professional relationships to develop new business opportunities.
- Drafted post-event evaluations, compiled results and recommended changes for future events.
- Provided feedback to all departments on brand consistency in outbound communications.
- Established and maintained external communications calendar, and managed scheduled assignments.
- Drafted and managed print, online and social media communications designed to promote company brand, image and values.
- Create social media marketing plan. Update social media accounts.
- Create blog content for website.
TapTrak Inc.Brooklyn, NY
Marketing Intern
05.2012 - 08.2012
Job overview
- Create pitches for blog sponsorship.
- Reach out to various websites to educate them about our product.
- Update social media websites, create
social media and blog content to increase application downloads.
- Weekly status meetings to discuss app download progress as well as new strategies to promote downloads.
- Conveyed noteworthy information about project successes and product updates to customers.
Education
La Salle UniversityPhiladelphia, PA
Bachelor of Arts from Communications - Public Relations
2013
Skills
- Microsoft Office Suite
- Spanish
- Hubspot
- Salesforce
- Brand development and management
- Excellent interpersonal skills
- Cision
- Gorkana
- Hootsuite
- Tweetdeck
Accomplishments
- La Salle University Daniel Burke Writing Scholarship (2009-2013)
-
Writing for Public Relations: Public Relations Campaign
Competition- 1st Place Winner
- Awbury Arboretum Annual Arbor Day Event Planner
Timeline
Public Relations Intern
Cognito Public Relations & Marketing for Finance & Technology
11.2013 - 02.2014
Marketing Intern
Local Yokel Media
05.2013 - 11.2013
Public Relations & Social Media Intern
Healthy Textures
01.2013 - 05.2013
Marketing Intern
TapTrak Inc.
05.2012 - 08.2012
La Salle University
Bachelor of Arts from Communications - Public Relations
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