Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Keisha Ford

Hutchinson,KS

Summary

Goal-oriented manager with distinguished experience in Retail industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Market Manager

Bela Flor Nurseries
Wichita, KS
03.2023 - Current
  • Increased market share by identifying and capitalizing on emerging market trends.
  • Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
  • Analyzed competitor strategies and developed countermeasures to maintain a competitive advantage.
  • Enhanced product offerings by collaborating with cross-functional teams to identify gaps in the market.
  • Managed annual budget allocations, ensuring effective resource utilization for maximum ROI.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Led sales team training initiatives to improve performance and increase revenue generation.
  • Conducted regular market research to stay informed of industry trends and inform business strategy decisions.
  • Optimized pricing strategies based on market conditions, maximizing profitability while remaining competitive.
  • Cultivated a high-performance culture within the team through motivational leadership techniques and ongoing skill development opportunities.
  • Networked in market to build partnerships and connections with prospects.
  • Managed team scheduling and coordinated appointments between sales teams and prospects.

Medicare Insurance Agent

Medicare Assist LLC
Wichita, KS
08.2022 - 02.2023
  • Enhanced client satisfaction by providing knowledgeable guidance on Medicare plan options and enrollment procedures.
  • Streamlined the application process for clients, ensuring accurate and timely submission of required documentation.
  • Built lasting relationships with clients through attentive listening and personalized service, resulting in a high rate of return business.
  • Consistently met or exceeded sales targets by effectively communicating the benefits of various Medicare insurance plans.
  • Collaborated with team members to share best practices and strategies for overcoming challenges in the ever-changing insurance landscape.
  • Maintained thorough records of all interactions with clients, facilitating seamless follow-up communications as needed.
  • Provided exceptional customer service by promptly addressing questions or concerns during the entire enrollment process.
  • Communicated with people from various cultures and backgrounds on application process.
  • Followed guidelines when reviewing applicant data to determine eligibility for economic assistance.
  • Assisted clients with completion of applications and paperwork.
  • Interviewed applicants and explained scope of different available benefits.

Life Insurance Sales Agent

Globe Life And Accident Insurance Company
Wichita, KS
03.2021 - 07.2021
  • Increased life insurance policy sales by developing strong relationships with clients and understanding their unique needs.
  • Assisted clients in selecting the most appropriate life insurance policies for their circumstances, resulting in satisfied customers and repeat business.
  • Provided exceptional customer service by promptly responding to client inquiries, addressing concerns, and resolving issues.
  • Collaborated with colleagues to develop effective sales strategies and achieve team goals.
  • Conducted comprehensive financial needs assessments for clients, leading to personalized policy recommendations that met their specific objectives.
  • Organized informative seminars and presentations for potential clients, generating new leads and increasing overall sales.

Assistant Manager

Club Car Wash
Hutchinson, KS
11.2020 - 02.2021
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Managed inventory levels to minimize stockouts while reducing overhead costs.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Collaborated with the management team to develop strategic plans for business growth and improvement.
  • Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
  • Monitored sales trends to adjust pricing strategies accordingly for optimal profitability.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.
  • Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various projectstasks.
  • Ensured compliance with all safety regulations by conducting regular inspections of equipment/operations within the store.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Created employee schedules to align coverage with forecasted demands.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.

Merchandiser/Installation Assistant

Signature Retail Services Inc.
Wichita, KS
10.2018 - 10.2020
  • Boosted sales by implementing effective merchandising strategies and visually appealing displays.
  • Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
  • Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
  • Collaborated with store management to develop promotional plans and execute timely merchandise resets.
  • Wired and installed Light Fixture displays in Home Depot and Lowe's stores in the Wichita-Hutchinson area.
  • Maximized floor space utilization by rearranging fixtures according to changing business needs and customer traffic patterns.
  • Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
  • Removed damaged, out-of-code, not-in-set and discontinued items from displays.
  • Used props and lighting to enhance appearance and visibility of displays.
  • Reduced project completion time by effectively coordinating with team members and managing tasks.

Senior Account Executive

Portfolio Recovery Associates
Hutchinson, KS
09.2008 - 08.2018
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
  • Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
  • Managed and mentored team of account executives.
  • Motivated team members to meet and exceed sales targets.
  • Employed sales techniques to achieve success rate closing sales.
  • Contributed to team objectives in fast-paced environment.
  • Set and achieved company defined sales goals.

Education

High School Diploma -

Hutchinson High School
Hutchinson, KS
05.2005

Skills

  • Schedule Coordination
  • CRM Tracking
  • Strategic Planning
  • Client Relations
  • Product Management
  • Operations Management
  • Decision-Making

Certification

Life Insurance - Resident in Kansas - Non- Residential Producer in all U.S. States


Timeline

Market Manager

Bela Flor Nurseries
03.2023 - Current

Medicare Insurance Agent

Medicare Assist LLC
08.2022 - 02.2023

Life Insurance Sales Agent

Globe Life And Accident Insurance Company
03.2021 - 07.2021

Assistant Manager

Club Car Wash
11.2020 - 02.2021

Merchandiser/Installation Assistant

Signature Retail Services Inc.
10.2018 - 10.2020

Senior Account Executive

Portfolio Recovery Associates
09.2008 - 08.2018

High School Diploma -

Hutchinson High School

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Keisha Ford