Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

KEITH ALLO

Media Executive
Windermere,FL
KEITH ALLO

Summary

Innovative sports and entertainment media executive with thirty-six years of experience in sports and entertainment television and film, with a distinguished history in leadership, creative, production, program development, P&L oversight, marketing, revenue generation, and rights negotiations. Solution oriented executive with a track record of assembling high-performance teams, establishing vision, setting goals, and motivating individuals and teams to achieve exceptional results.

Overview

36
years of professional experience

Work History

GOLF, MIND & BODY

Chief Executive Officer/Head of Creative
08.2021 - Current

Job overview

  • Golf Mind & Body is a revolutionary fitness & wellness App and content company, aimed at helping golfers of all ages and skill levels, improve their fitness, their game, and overall enjoyment of the sport.
  • Serve as chief executive for all strategy, business relationships, and project development Lead on all creative related to the app, brand, and content P&L oversight Serve on Board of Directors.
  • Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Established foundational processes for business operations.
  • Led the development of an app features proprietary assessment software, along with the golf industry's most celebrated golf, fitness and wellness instructors.


FRANK MEDIA
Windermere, FL

President/Executive Producer
08.2020 - Current

Job overview

  • Frank Media is an award-winning entertainment & sports production company, focusing on live and post-produced non- scripted and scripted content for television and digital platforms.
  • Principals include Founder/President Keith Allo and Partner/Co-Executive Producer David Feherty.
  • Serve as chief executive for all business relationships and project development, as well as lead creative for all produced series, documentaries, and media projects.
  • Provide consultancy services in the areas of production development, program strategy, talent procurement, writing, operational services, and rights negotiations.
  • Solution oriented executive with a track record of assembling high- performance teams, establishing vision, setting goals, and motivating individuals and teams to achieve exceptional results
  • https://frankmediaproductions.com/

GOLF CHANNEL/NBC SPORTS

Vice President Original Productions & Programming
08.2005 - 12.2020

Job overview

  • The Golf Channel, part of the NBC Sports Group, is a multimedia, golf entertainment and services company available to more than 120 million homes worldwide through cable, satellite, and wireless companies
  • Vice President Programming and Original Productions Reported to SVP Production & network President
  • Managed seven direct reports and a staff of 40 in three departments: Original Productions, Programming Development, Instruction and Lifestyle/Reality.Led and oversaw network's development of new original programs and future franchises
  • Executive Producer for all original productions, instructional programs, reality programs and documentaries
  • Led Golf Channel's original programming to the four highest rated years in network's history (2009 and 2011, 2012
  • Hired and managed high-performance creators, and built team to maximize productivity. while training staff on best practices and protocols.
  • Led transition from producing all original content in-house to a combination of in-house and out-of-house and as a result increased number of Original programming hours by 400%
  • Created and served as Executive Producer on numerous new original series including: Emmy-nominated Feherty (ten seasons), Pipe Dream/Chasing the Dream, The Haney Project, Trump's Fabulous World of Golf (three seasons), The Golf Fix (ten seasons), School of Golf (10 seasons), Golf in America with Anthony Anderson (three seasons) and In Play with Jimmy Roberts (one season)
  • Feherty's 2011 premiere was the highest rated premiere for an original series in the network's history
  • Arnie was the highest rated documentary in network history
  • Developed and served as Executive Producer on critically acclaimed/Emmy nominated documentaries including: Arnie, Jack, Uneven Fairways, Caddy for Life, Trevino, Payne, and 27 years: The Exoneration of Valentino Dixon.
  • In 2013, help lead Golf Channel to most Emmy nominations in network history.
  • Successfully negotiated hundreds of talent contracts including Anthony Anderson, Don Cheadle, Donald Trump, Ray Romano, Rush Limbaugh, Samuel Jackson, David Feherty, Tom Selleck, Andy Garcia, Wendell Pierce, and John Cusak.
  • Formulated the networks 360 strategy for distribution of Golf Channel online content, resulting in the creation of the HUB
  • Developed new media business opportunities that generated incremental revenues, maximized distribution of Golf Channel content, and extended the brand
  • Brokered the network's first mobile partnership with Sprint.

UNITED STATES OLYMPIC & PARALYMPIC COMMITTEE, USOPC

Chief of Entertainment Properties
01.2001 - 08.2005

Job overview

  • The USOPC is the steward and coordinating body for all Olympic related activities in the United States, and is involved in training, marketing, and underwriting U.S Teams for the Olympic, Paralympic, and Pan American Games
  • Chief of Entertainment Properties and Brand Marketing Reported to the Chief Executive Officer
  • Managed five direct reports and a staff of 25 in five departments:
  • Broadcasting, Properties and Events, Business Development, Brand Marketing, and Internet Marketing
  • P&L oversight for television, licensing, and brand marketing divisions ($45 M)
  • Oversaw the creation and development of an expanded portfolio of broadcast programs and marketing properties that showcased athletes, extended the brand and generated incremental revenue
  • Managed multi-billion dollar relationship with the USOC's US television rights holder and broadcast partner NBC
  • Served as Executive Producer for all television programs and signature properties for the USOC
  • Supervised USOC ad agency, GSD&M, and oversaw development of all creative and brand positioning for US Olympic Team
  • Led USOC's negotiating team in partnership with International Olympic Committee (IOC) for the US broadcast rights for the 2010 Olympic Winter Games and the 2012 Olympic Games, which resulted in the largest US television broadcast rights agreement in the history of the Olympic Games, $2.2 billion for two Olympic Games
  • Developed a strategic partnership with William Morris Agency, the premiere entertainment and talent agency in the world, for the purpose of creating new programming opportunities in the areas of television, film, music and publishing
  • Served as primary negotiator and liaison for the Disney produced film, “Miracle”, based on the 1980 US Olympic Hockey team
  • Secured first-ever weekly cable television programming block devoted to Olympic sports, with College Sports Television (CSTV)
  • Supervised the production of over 40 hours of US Team Trials coverage on NBC and USA Network
  • Served as Executive Producer for the US Olympic Hall of Fame, a bi-annual nationally televised event on NBC network
  • Developed The CUT, the first unscripted reality TV series profiling the lives of world-class Olympic hopefuls as they train and compete for a spot on the US Olympic Team.

CHAMPIONSHIPAUTO RACING TEAMS, CART, CART, Inc

Vice President of Broadcasting
01.1997 - 01.2001

Job overview

  • Champ Car World Series), owned, operated and marketed the FedEx Championship Series, the premiere open-wheel motor sports series in North America.
  • Reported to the Chief Executive Officer and Chairman of the Board. Managed three direct reports which included: Director of Broadcast Services, Manager of Radio Broadcasting/Public Relations, Senior Coordinator of Video Services, and a staff of 15 to 20 freelance producers, directors, and on-air talent.
  • Managed and oversaw all aspects of television, radio and film for CART, including production, contract negotiations, scheduling, budgeting, strategic planning and development of all domestic and international broadcasts.
  • Developed and Managed P&L for all television related business ($22 M).
  • Oversaw the broadcasts of 21 races per year, reaching one billion viewers in 208 countries via ABC/ESPN, ESPN International, Eurosport, TSN (Canada), NTV (Japan), TV Record (Brazil), and various other terrestrial broadcasters around the world.
  • Negotiated numerous international television contracts resulting in expanded worldwide coverage to nearly 1billion viewers per year, including live Sunday coverage throughout Europe on Eurosport, making CART one of the few American sports with live pan-European coverage.
  • Negotiated and developed a major motion picture “Driven”, with Sylvester Stallone, Renny Harlan, Franchise Pictures and Warner Brothers ($60 M production budget). Served as liaison and consultant throughout filming. Secured a $500,000 rights fee for CART, and secured approximately seven million dollars in product placement.
  • Created, developed, and produced a weekly magazine-style show, “Inside CART”, which aired on ESPN and gave fans a behind-the-scenes look at CART, the drivers, and technology.
  • Created the CART Radio Network (CRN). In 2000, brought the CRN in-house, upgraded the on-air product, and partnered with Clear Channel Communications, doubling the affiliate base to 75-plus stations nationwide.
  • Developed a web-based simulcast that featured the live play-by-play of each race, as well as practice sessions and qualifying on www.CART.com.
  • Hired and worked with SFX Television and Entertainment on a “Strategic Television Overview” for CART and motor sports worldwide. Developed a business plan and pro forma to assess the risks and rewards of CART taking all television production in-house.

PASS SPORTS, Detroit

Vice President of Broadcasting
01.1994 - 01.1997

Job overview

  • PASS Sports, Owned by Post-Newsweek Stations Group, was a regional sports network with exclusive cable rights for game coverage of Detroit Tigers, Detroit Red Wings, Detroit Pistons, and Big Ten sports. It was re-launched as Fox Sports Net Detroit in 1997.
  • As Executive Producer oversaw all creative and business activities for all sports properties, including Detroit Tigers, Detroit Pistons, Detroit Red Wings, as well as Big Ten Football and Basketball
  • Hired and managed staff and talent for all in-studio and field programming

UNIVERSITY OF FLORDIAATHLETIC ASSOCIATION, The University of Florida Athletic Association

Executive Producer
01.1988 - 01.1994

Job overview

  • (UAA) markets, produces, operates, funds, and oversees 21 Division 1 sports at the University of Florida

Education

University of Florida
Gainesville, Florida

BS from Telecommunications
1989

Skills

  • Executive & Corporate Leadership
  • Creative Management
  • Program Development and Expansion
  • Organizational Leadership
  • Contract Negotiations
  • Project Management
  • Revenue Growth
  • Financial Management
  • Productivity Performance
  • New Business/Start-up Stewardship
  • Shareholder Accountability
  • Consulting

Timeline

Chief Executive Officer/Head of Creative

GOLF, MIND & BODY
08.2021 - Current

President/Executive Producer

FRANK MEDIA
08.2020 - Current

Vice President Original Productions & Programming

GOLF CHANNEL/NBC SPORTS
08.2005 - 12.2020

Chief of Entertainment Properties

UNITED STATES OLYMPIC & PARALYMPIC COMMITTEE, USOPC
01.2001 - 08.2005

Vice President of Broadcasting

CHAMPIONSHIPAUTO RACING TEAMS, CART, CART, Inc
01.1997 - 01.2001

Vice President of Broadcasting

PASS SPORTS, Detroit
01.1994 - 01.1997

Executive Producer

UNIVERSITY OF FLORDIAATHLETIC ASSOCIATION, The University of Florida Athletic Association
01.1988 - 01.1994

University of Florida

BS from Telecommunications

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KEITH ALLOMedia Executive