Keith Beck
General Manager
Holly
Summary
With over 25 years of management experience, eager to leverage knowledge and skills to propel career at Reyes Coca-Cola. As a General Manager in a larger Distribution Center, ready to take on next challenge and make a significant impact. Goal is to develop and enhance Sales and Operations team by driving efficiencies and eliminating waste, ultimately contributing to overall success of company.
Overview
30
30
years of professional experience
13
13
years of post-secondary education
1
1
Certification
Work History
General Manager
Reyes Coca Cola Bottling
07.2021 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
Sales Capability Manager
Great Lakes Coca Cola
03.2014 - Current
- Lead new technology advances through training and certification of Frontline managers and Employees
- Develop content for monthly training meetings to build and enhance selling capabilities for Frontline managers and Sales
- Conducted Route Rides with Area Sales Mangers, District Sales Managers and Account Managers to steward training & Development Content
- Develop and lead training for Account Executives for Regional and National Accounts, working with CCNA partners and Account Executive Vice President and Directors
- Primary lead for FSOP training and development, for GLCC, worked with FSOP VP and Directors to identify and train FSOP on specific development needs
- Worked with Sales and Operations Vice President and Market Unit President to create operations focused selling and order writing techniques
Area Sales Manager
Coca Cola Refreshments
07.2010 - 03.2014
- Coach, Train and Develop a team of 4 DSM’s and 24 Account Managers in Large Store & Small Store Development
- Transformed a team of below average DSM’s into a highly skilled, high performing team
- Developed Strategic Large and Small Store programs designed to grow volume in profit for CCR and its customers
- Fostered and Developed strategic business relationships with Key Account partners assisting them in the growth and development of CCR products within their outlets
- Responsible for growth of CCR products in 2500 Independent and Key Account stores
- Work with Internal Operation Departments in CCR to ensure customer needs were met while delivering our internal operating expense goals
- Grew volume over prior and budget for 3 consecutive years, while delivering 100-103% verse our operating income goals each year
District Sales Manager
Coca Cola Enterprises
11.2002 - 07.2010
- Supervised 7 CAT 2 Account Managers, 2 Retail Space Reps and 2 Sales Interns in the cities of Detroit, Highland Park, River Rouge, Dearborn, Redford, Lincoln Park and Allen Park
- Assisting the Operations team in Operational Excellence by ensuring the Sales Center teams SOP goals are reached
- Developing and setting goals and trackers for the CAT 2 team to assist the sales center in hitting distribution and volume goals for specific monthly priorities and new product introductions
- Led the Sales Center in the launch, development and continued growth of the Club Red program specifically designed for gaining business back and growing product availability in the city of Detroit
- Developed the trade and account managers in CAT 1 and CAT 2 while working as a DSM for the Van Buren Sales Center performing the same duties as listed above (not including the Club Red Program)
Branch Analyst
Coca Cola Enterprises
10.2001 - 10.2002
- Assisted sales centers in the Michigan Division by tracking all Quarterly incentives for Account Managers, District Managers and Sales Center managers
- Assisted in the creation of a DSM profit and loss statement to be used in monthly area meetings.
District Sales Manager
Coca Cola Enterprises
06.2000 - 09.2001
- Supervised and Developed a team of 4 Account Managers performing the same responsibilities as described above
Full Service Distribution Supervisor
Coca Cola Enterprises
09.1999 - 05.2000
- Increased productivity and efficiency of 5 union drivers through motivation and administration of the union contract
- Correct cash variance reports, identify large cash variances and plan audits to decrease monetary loss
- Balanced an in house cash account of $2500 used in first fills of vending machines
Distribution Supervisor
Coca Cola Enterprises
09.1995 - 08.1999
- Trained, supervised and counseled 15 union drivers while maintaining their regular and overtime hours at budgeted levels
- Created and utilized tracking reports and informational postings to improve efficiency and productivity
- Gained extensive knowledge of the Basis AS 400 system to create downloads, enter and review orders, identify proper equipment assignments and other delivery and sales related items
Education
No Degree - Business Management
University of Phoenix
Phoenix, AR 05.2014 - Current
No Degree - Business Information Systems
Oakland Community College
Auburn Hills, MI 05.1999 - 10.2001
Skills
Operations management
Customer relationship management
Team leadership
Project management
Training
- Extreme Ownership
- LEAP
- Targeted Selection Interviewing
- Management Essentials
- Union Contract Management
- Dynamic Communication
- Speak Up and Be Effective Training
Certification
Commercial Drivers License
Timeline
General Manager
Reyes Coca Cola Bottling
07.2021 - Current
No Degree - Business Management
University of Phoenix
05.2014 - Current
Sales Capability Manager
Great Lakes Coca Cola
03.2014 - Current
Area Sales Manager
Coca Cola Refreshments
07.2010 - 03.2014
Commercial Drivers License
05-2010
District Sales Manager
Coca Cola Enterprises
11.2002 - 07.2010
Branch Analyst
Coca Cola Enterprises
10.2001 - 10.2002
District Sales Manager
Coca Cola Enterprises
06.2000 - 09.2001
Full Service Distribution Supervisor
Coca Cola Enterprises
09.1999 - 05.2000
No Degree - Business Information Systems
Oakland Community College
05.1999 - 10.2001
Distribution Supervisor
Coca Cola Enterprises
09.1995 - 08.1999
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