KEITH CHAGNON
Northridge,CA
Summary
A skilled marketing executive with20 plus years leveraging his vast knowledge and experience in the business and the Internet economy. Successful achievements include activities in corporate branding, product development, strategic partnerships/marketing/promotions, web design/development, lifestyle/street marketing, sales account management, and financial forecasts. Specialties: Proven leadership skills include vision and experience in creating and executing marketing campaigns, successful vendor relationships, and superior client relationships. Demonstrated results in realigning processes and strategic plans development.
Marketing strategist with significant experience in driving impactful campaigns and initiatives. Skilled in market analysis, digital marketing, and brand development. Strong focus on team collaboration and achieving results. Dependable and adaptable, with strategic mindset and excellent communication abilities.
Overview
24
24
years of professional experience
Work History
In-House Strategic Senior Marketing Consultant
Cinder Block Merchandise
- Company Overview: Global merchandising company that specializes in tour, retail, online and design services
- Responsible for development, assessment and execution of marketing programs and staff
- Developed strategic marketing programs to generate rapid growth for recently acquired e-commerce startup, including campaigns to acquire new customers, fostering customer loyalty and increase customer average spend
- Measured results-322% increase in gross revenue over a90 day period
- Negotiated and successfully procured exclusive content and promotional partnerships with clients and3rd party providers
- Procured and negotiated promotional partnerships with3rd party clients
- Developed comprehensive social networking strategies specific to client websites from engagement
- Evaluated and realigned internal process and work flow to create more effective synergies and productivity between various departments
Technical Office Manager
S&W Communications
01.2018 - Current
- Company Overview: Founded in1987, S&W Communications is a full-service telecommunications company offering voice and data solutions, network infrastructure, carrier services and individualized consulting
- Organizing office operations and procedures
- Overhaul of company client database via QuickBooks
- Controlling correspondences via phone calls, e-mails and text messages
- Designing/updating filing systems
- Reviewing and approving supply requisitions and assigning and monitoring clerical functions
- Improved customer satisfaction by ensuring seamless communication between the technical department and other business units.
Marketing Consultant
01.2005 - 01.2021
- Company Overview: Seasoned marketing consultant chartered to develop and implement global marketing campaigns, corporate branding, strategic partnerships, traditional and grassroots marketing and promotional campaigns, web design and development, as well as product development and sales forecasts for entertainment companies, music companies, multi-platinum recording artists and merchandise companies including George Merrill (Grammy awarded singer/songwriter) and Cinder Block Merchandise.
Partner
Persistent Management
01.2012 - 01.2020
- Company Overview: Persistent Management is a full service artist management company
- Launched in the spring of2008 the artist roster includes singer songwriter Eric Knight, Latin pop-rock sensation Ignacio Val, award-winning songwriter George Merrill and our latest additions composer pianist Arturo Cardelús
- Company also recently branched out into the recording and multimedia landscape with the recent signing of director, cinematographer Gerson Segura, website designers4world2c.com and developed working relationship with Jeff Abercrombie bassist from the multi-platinum rock act Fuel in his new venture Thud Studios.
Digital/Marketing Professor
Mad Scientist Digital
01.2013 - 01.2015
- Company Overview: Mad Scientist Digital is passionate about all things in the online and virtual space and are experts in fusing the creative and technological for a seamless, interactive experience
- We specialize in breathing new life back into your brand and keeping your customers engaged by learning their language and giving them fresh, new and relevant experiences on multiple platforms
- As market leaders by design, MSD constantly strive to innovate; not just staying on top of trends but creating new ones, with many of our initiatives being world firsts.
Senior Director, Program Development
Biggerboat.com
01.2006 - 01.2009
- Company Overview: A market leading interactive advertising solution for identifying and reaching targeted audiences in digital media and entertainment
- Oversaw publisher management and advertising & affiliate operations, acted as primary liaison between online publishers and the BiggerBoat technical operations team
- Negotiated placement and positioning of BiggerBoat ads and API on publishers’ pages
- Responsible for managing internal publisher systems and external affiliate systems, including publisher management and reporting on over100 publisher websites as well as affiliate management and reporting for more than20 retailers and data partners
- Trafficking, optimization and reports for advertising partners on more than20 concurrent ad campaigns
Senior Vice President Marketing
BandMerch
01.2005 - 01.2006
- Company Overview: Global full-service merchandise company committed to artist advocacy, quality and fan-satisfaction, working with a diverse roster of clients
- Created global retail marketing/sales campaigns for75 online E-commerce stores
- Provided sales forecast for new products
- Developed key tracking systems for promotional events, marketing funds, stock level analysis and sales tracking for entire organization
- Responsible for overseeing of all staffing and stock activities for corporate warehouse
Senior Director Marketing & Internet Convergence
Image Consultants
01.2001 - 01.2004
- Company Overview: Full-service communications, public relations, direct marketing and corporate imaging company
- Directed all marketing efforts of online retail sales programs, promotions and strategic partnerships
- Maintained all online/bricks and mortar marketing/promotional activities including National lifestyle/street Marketing team for campaigns with various record labels, management companies, concert venues and strategic partnerships
- Designed new website for roster artist Marilyn Scott
- Oversaw quantitative analysis of current office network infrastructure and advised executive management on implementation of new systems and upgrades (upgrade facilitated cost savings of $250,000.00 to the overall yearly budgets
- Implemented key technology initiatives for marketing and advertising funds
Education
BA - Journalism & Communications
University of Florida
Skills
- Marketing strategy
- Brand development
- Market analysis
- Client consultation
Timeline
Technical Office Manager
S&W Communications
01.2018 - Current
Digital/Marketing Professor
Mad Scientist Digital
01.2013 - 01.2015
Partner
Persistent Management
01.2012 - 01.2020
Senior Director, Program Development
Biggerboat.com
01.2006 - 01.2009
Marketing Consultant
01.2005 - 01.2021
Senior Vice President Marketing
BandMerch
01.2005 - 01.2006
Senior Director Marketing & Internet Convergence
Image Consultants
01.2001 - 01.2004
In-House Strategic Senior Marketing Consultant
Cinder Block Merchandise
BA - Journalism & Communications
University of Florida
Similar Profiles
Ethan HallerEthan Haller
Waiter at Cinder RestaurantWaiter at Cinder Restaurant
Genevieve ThompstoneGenevieve Thompstone
Waitress at Cinder RestaurantWaitress at Cinder Restaurant
Mariah ShepardsonMariah Shepardson
Server at Cinder BarServer at Cinder Bar
Thomas FairellThomas Fairell
Off-Duty Officer at SSA Security ServiceOff-Duty Officer at SSA Security Service
Justin DeMarco ChapmanJustin DeMarco Chapman
Quality Control Inspector at Medtronics, Inc.Quality Control Inspector at Medtronics, Inc.