Keith Delcampe
Milford,NJ
Summary
Proactive and achievement-oriented Program/Project and Strategy Director with over 20 years of marketing and leadership experience, specializing in assisting healthcare and pharmaceutical clientele. Skilled in enhancing client digital profiles to drive sustained growth. Recognized for articulate communication, natural leadership abilities, and strong organizational skills.
Overview
36
36
years of professional experience
Work History
Director of Digital Strategy
Wyanoke Group
06.2023 - 08.2024
- Coordinate all digital mediums and assist in reaching company goals.
- Analyze user experience data, initiate digital projects, report on planned and current strategies, leading
- Lead effective digital marketing strategies, and ensuring
- Ensure projects are executed on time and within budget.
- Grow the business, customer base
- Improve user experience.
Director, Program Management
Healio Strategic Solutions
06.2022 - 06.2023
- Oversee the development, launch and reporting of live, print and online promotional activities.
- Supervise Project Group Managers
- Collaborate in the development of new digital models by working with Sales to identify needs, UX to facilitate audience usage and engagement, Analytics to ensure that all engagements are being captured, Marketing to develop effective recruitment campaigns and IT in the building, testing and refining of the final version.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Marketing Operations Manager
Indegene
04.2021 - 06.2022
- Manage the development and execution of 13 websites for Oncology franchise
- Drive the execution of digital tactics by collaborating matrix teams and agencies
- Work with all business partners to streamline the processes and continue to improve speed and efficiencies across a variety of marketing channels
- Responsible for inspiring collaboration and gaining buy-in across functional teams.
Marketing Operations Manager
BMS
07.2019 - 04.2021
- Drive the execution of Eliquis digital tactics by collaborating with Multi-Channel Hub matrix teams and agencies
- Work with all business partners to streamline the processes and continue to improve speed and efficiencies across a variety of marketing channels
- Responsible for inspiring collaboration and gaining buy-in across functional teams.
Director, PMO
IMC
06.2018 - 07.2019
- Manage the end-to-end digital process/program management across all departments (Timing, Burn rate, resource allocation/outsourcing)
- Focused on development and launch of Thermo Fisher Scientific’s Digital Experience globally consisting of onsite tools, apps, reference materials, questionnaires, etc
- J&J Animas pump close out multi-channel campaign to assist users with transitioning to a new Insulin Delivery System as Animas exits the business.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Marketing Operations Manager
Healthcare Destinations
09.2016 - 05.2018
- Specializes in customized marketing solutions for brands with unique marketing challenges, with a strong emphasis on access, reimbursement, sales training and communications
- Focused on niche markets—including orphan drugs, proprietary biomedical delivery systems, and medical devices— helps clients achieve success in both pre- and post-launch settings
- Web, digital, responsive design, app development, print and direct mail.
Digital Project Manager
Guidemark Health
06.2016 - 09.2016
- ELearning project management for Johnson & Johnson, GSK, Genentech and others
- Project planning, milestone and budget development and tracking
- Vendor management
- Internal and ex-US resource management.
Digital Project Manager
Baldwin & Obenauf (BNO)
04.2014 - 05.2016
- Project Management of the globalization of the Johnson & Johnson Talent Acquisition site by coordinating all aspects of translation into 10 languages
- Manage the development of Flash training module for MasterCard’s Privacy Division
- Re-launched the New Jersey Economic Development Agency website
- Project Managing the development of all web properties, packaging development and print collateral for the launch of product launch for Total Merchant Services in conjunction with Apple.
Senior Project Manager – Medical Education and Communications Agency
Phoenix Marketing Solutions
01.2013 - 03.2014
- Manage timely and on-budget delivery of Speaker Training Meetings, Advisory Boards and Web Conferences for several major pharmaceutical companies
- Collaborate with Scientific Affairs and medical faculty on development of Medical Education slide presentations
- Coordinate all programs from concept to delivery.
Multi-Channel Marketing Project Manager
Merck
01.2009 - 01.2012
- Managed the planning and implementation of multi-channel marketing programs and solutions in support of several brands
- Oversaw the design of cross-channel integration, information flows, data capture requirements and business rules in support of programs
- Tracked, managed, communicated and resolved project plans, status and issues with relevant stakeholders
- Ensured all content was compliant with FDA regulations regarding pharmaceutical promotion.
Director, Project Management / Marketing Operations
Ultimate Office
01.2004 - 01.2009
- Recruited to improve revenue and profits through a series of process improvement and cost containment initiatives relevant to website design, implementation and management, and catalog/collateral material production
- Joined management team adding a serious and analytical dimension to all discussions, and intra-departmental communications
- Managed $10MM purchasing and web/print services budget, five web development company vendors, and all IT functions related to file creation and management
Director, Digital Project Management & Process Analysis
Synapse Group Inc.
01.2000 - 01.2004
- Provided leadership and operations expertise in coordinating all activities between marketing and operations for new platform development and existing platform maintenance
- Served as point person for initial sales and technical client contact
- Created documentation from inception through to completion of business requirements, technical requirements, and administration.
Director, Project Management & Creative Systems
Synapse Group Inc.
01.1997 - 01.2000
- Managed internal direct mail, point of purchase, presentation, design, and production service functions
- Set critical priorities, determined schedules, and assigned projects
- Collaborated with traffic and client service departments to facilitate efficient completion of projects
- Proofed mechanicals and attended press runs as necessary
- Established and documented procedures; coordinated all aspects of production, from vendor relations to cost evaluation.
Art Director, MicroWarehouse International
MicroWarehouse, Inc.
01.1993 - 01.1997
- Designed and produced five monthly, international catalogs; executed copywriting, scanning, photo retouching, illustration, and text/image layout
- Trained and supervised designers and desktop publishers
- Coordinated all phases of production
- Supported internal growth from two to five catalogs without any increase in production staff headcount.
Interactive Video Training Consultant / Project Manager
GTE / VisNet East
01.1989 - 01.1993
- Developed and presented bids for 13 interactive programs
- Managed $2MM budget, script review, production, post-production and fulfillment
- Developed design system including storyboard standards, shot sheet system and IVD team format.
Education
Bachelor of Arts - Design
St. Lawrence University
Canton, New YorkSkills
- Customer Segmentation
- Performance Analysis
- Cross-Functional Collaboration
- Data-driven decision-making
- Content Strategy
- Digital Marketing
- Budgeting and Allocation
- Project Management
- Creative Direction
- P&L Management
- Strategic Planning
Timeline
Director of Digital Strategy
Wyanoke Group
06.2023 - 08.2024
Director, Program Management
Healio Strategic Solutions
06.2022 - 06.2023
Marketing Operations Manager
Indegene
04.2021 - 06.2022
Marketing Operations Manager
BMS
07.2019 - 04.2021
Director, PMO
IMC
06.2018 - 07.2019
Marketing Operations Manager
Healthcare Destinations
09.2016 - 05.2018
Digital Project Manager
Guidemark Health
06.2016 - 09.2016
Digital Project Manager
Baldwin & Obenauf (BNO)
04.2014 - 05.2016
Senior Project Manager – Medical Education and Communications Agency
Phoenix Marketing Solutions
01.2013 - 03.2014
Multi-Channel Marketing Project Manager
Merck
01.2009 - 01.2012
Director, Project Management / Marketing Operations
Ultimate Office
01.2004 - 01.2009
Director, Digital Project Management & Process Analysis
Synapse Group Inc.
01.2000 - 01.2004
Director, Project Management & Creative Systems
Synapse Group Inc.
01.1997 - 01.2000
Art Director, MicroWarehouse International
MicroWarehouse, Inc.
01.1993 - 01.1997
Interactive Video Training Consultant / Project Manager
GTE / VisNet East
01.1989 - 01.1993
Bachelor of Arts - Design
St. Lawrence University
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