KEITH DESHAZO
SPRINGDALE,AR
Summary
Driven and accomplished professional with extensive experience in leading strategic initiatives to boost business growth and revenue. Visionary individual with sound proficiencies in leading cross-functional teams, allocating resources, capitalizing on business development opportunities, mitigating risk, negotiating large-scale contracts, and closing complex deals to exceed expectations and achieve sustainable growth. Adept negotiator and decision-maker with a keen ability to navigate complex business landscapes and steer organizations towards long-term success. Transformational leader with a strong commitment to nurturing talent, promoting a culture of continuous improvement, and leading by example to inspire teams to achieve their best. Expert relationship builder with robust skills in fostering relationships with key stakeholders and managing top-tier client accounts to maximize profitability and market share.
Overview
31
31
years of professional experience
Work History
Certified Official
Arkansas Officials Association
01.2010 - Current
- Ensure adherence to rules and fair play in each game officiated by serving as a Certified NCAA and Arkansas High School softball and baseball official
- Directed multiple tournaments as Umpire in Chief and Tournament Director by overseeing logistical aspects to execute well-organized events
Managing Director, Turkey Division
Foster Farms Poultry
07.2022 - 05.2024
- Oversaw $600M business unit, encompassing raw, cooked, value-added, deli, and pet products exceeding a $125 EBITDA plan through providing strategic guidance
- Elevated business growth and operational efficiency by collaborating with cross-functional teams in FSQA, R&D, sourcing, supply chain, marketing, sales, and operations
- Raised revenue growth by expanding into the Mexican market with HEB and Sam’s and securing new business partnerships with Subway, Jersey Mikes, Farmer's Dog, and Costco Pet
- Drove financial stability and strategic alignment by delivering the 2022 budget as planned
- Accelerated growth by securing over $135M in new business for the organization in 2023-2024
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
- Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
- Enhanced customer satisfaction and loyalty by developing and implementing comprehensive customer service excellence program.
- Spearheaded development of new product line, significantly expanding company's offerings and customer base.
- Led negotiation of landmark deal, establishing company as key player in new market segment.
Athletic Director
City of Springdale, AR., Parks & Recreation
01.2018 - 01.2021
- Managed all adult and youth recreational programs, including facilities, leagues, tournaments, revenues, maintenance, and participant safety to drive success
- Elevated quality and reach of adult and youth recreational programs as acting Athletic Director
- Optimized operations for officials, facilities, leagues, tournaments, revenues, maintenance, and participant safety by introducing continuous improvement initiatives
- Orchestrated the seamless functioning of college and high school baseball and softball officiating crews to maintain top-notch performance from 116 officials as Umpire-In-Chief
- Enriched league experiences by fostering culture of sportsmanship, mutual respect, and language improvement among youth aged 5-15
- Ordered equipment for all sports and kept meticulous records on athletic equipment inventory.
- Managed budgets effectively, ensuring appropriate allocation of resources for all teams and programs.
Divisional Manager, Fresh & Deli-Sales & Marketing
Mama Rosa’s Pizza, LLC
01.2015 - 01.2017
- Revitalized sales and marketing functions by administering P&L for the Central division and redefining 'go-to-market' strategies
- Raised business growth and market share expansion by handling volume accountability of $142M across the landscape west of the Mississippi river
- Improved brand perception and market competitiveness by applying strategic initiatives to realign sales and marketing efforts
- Achieved significant turnaround results by enhancing profitability and strengthening brand positioning in the Central division's 16 major markets
- Reduced operational costs, identifying areas of inefficiency and implementing cost-saving measures.
- Optimized decision-making processes with comprehensive data analysis that informed strategic planning efforts.
- Streamlined divisional operations for increased efficiency through process improvement initiatives.
- Managed risk effectively by conducting thorough assessments and implementing mitigation strategies as necessary.
Director New Business Development
Tyson Foods, Inc.
01.1994 - 01.2014
- Facilitated communication between internal divisions and external customers for refrigerated, case-ready, and frozen value-added items by creating and presenting business plans for private-label and National Brand products
- Increased collaboration between various sales teams and suppliers by coordinating team of product specialists and ensuring seamless delivery of planned poultry and meat sales volume
- Realized distribution of the 'Own Brands' product portfolio to an 80% ACV level in the US retail grocery trade, including prominent brands like Sam’s Choice, Great Value, and Kirkland Signature while 102 other retail and food service private labels
- Introduced and secured shelf space for 17 new value-added beef, pork, and poultry SKUs by collaborating with Wal-Mart senior decision-makers
- Drove solution-oriented selling strategies and accurate demand projections by directing team of category analysts and consumer insights professionals in developing customer-centric 'needs analysis'
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Education
The Management Program -
Jones Graduate School of Business
Negotiation Program -
Harvard School of Business
Bachelor of Business Administration - Marketing
Stephen F. Austin University
Beef 101 - Poultry 101
Academy Of Food Sciences
Pork 101 -
Academy of Food Sciences
Food Marketing Program -
St. Joseph’s University
Skills
- Strategic Planning
- Profit Optimization
- Pipeline Management
- Growth & Expansion Strategies
- E-Commerce
- Global Business Development
- Strategic Alliances
- Contract Negotiation
- Team Leadership
- Cross-functional Collaboration
- Sourcing/Procurement
- Continuous Improvement
Accomplishments
- Achieved consistent growth and market share expansion by strategically building and managing brands in the CPG food industry with focus on proteins.
- Increased sales and brand visibility across diverse market segments including Clubs, Military, Broadline Distributors, and Top 25 grocery banners by executing innovative private label campaigns.
- Boosted profitability and customer loyalty by driving new business development initiatives, enhancing brand equity, and implementing strategic marketing campaigns.
- Optimized sales performance and market penetration by consistently exceeding industry benchmarks and applying fact-based solutions.
Coreexpertise
- Strategic Planning
- Profit Optimization
- Pipeline Management
- Growth & Expansion Strategies
- E-Commerce
- Global Business Development
- Strategic Alliances
- Contract Negotiation
- Team Leadership
- Cross-functional Collaboration
- Sourcing/Procurement
- Continuous Improvement
Timeline
Managing Director, Turkey Division
Foster Farms Poultry
07.2022 - 05.2024
Athletic Director
City of Springdale, AR., Parks & Recreation
01.2018 - 01.2021
Divisional Manager, Fresh & Deli-Sales & Marketing
Mama Rosa’s Pizza, LLC
01.2015 - 01.2017
Certified Official
Arkansas Officials Association
01.2010 - Current
Director New Business Development
Tyson Foods, Inc.
01.1994 - 01.2014
Negotiation Program -
Harvard School of Business
Bachelor of Business Administration - Marketing
Stephen F. Austin University
Beef 101 - Poultry 101
Academy Of Food Sciences
Pork 101 -
Academy of Food Sciences
Food Marketing Program -
St. Joseph’s University
The Management Program -
Jones Graduate School of Business
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