Summary
Work History
Education
Skills
Affiliations
Publications
Timeline
Generic

Keith D. Jordan

Stockbridge,GA

Summary

Seasoned Executive Director with significant expertise in strategic planning, operational management, and team leadership. Demonstrated ability to drive growth via innovative solutions and proactive leadership style. Strengths include strong interpersonal skills, financial acumen, and commitment to fostering positive organizational culture. Notable impact includes turning around underperforming departments and implementing effective strategies for long-term success.

Work History

Executive Director of Enrollment

Life University
Marietta, GA
  • Developed and articulated a strategic vision for enrollment initiatives across professional, graduate, and undergraduate programs
  • Provided leadership and direction for recruiting, admitting, and matriculating students
  • Supervised and managed a team of 38 staff members across Undergraduate, Graduate, and Professional Recruitment, Admissions Operations, International Student Programs, Online Recruitment, and Events & Tours
  • Oversaw division’s operating budget, ensuring fiscal responsibility and effective resource management
  • Designed and executed a comprehensive annual recruitment and retention plan, including outreach at conferences, exhibits, and cultural events
  • Created, updated, and implemented a data-informed Strategic Enrollment Management Plan aligned with the University’s mission and vision
  • Enhanced systems and processes to streamline operations, improve data integrity, and refine practices
  • Managed third-party enrollment platforms to effectively drive student recruitment from inquiry to enrollment
  • Worked closely with University administration, academic departments, and external partners to set and achieve enrollment targets
  • Maintained clear communication with the Provost and ensured alignment with the University’s mission, vision, and strategic goals
  • Selected, trained, and evaluated administrative staff, setting performance objectives and providing training and development opportunities
  • Coached Directors to enhance leadership skills and staff development, promoting a culture of continuous improvement
  • Developed and implemented new online recruitment processes to increase distance education enrollment
  • Collaborated with the University Athletic department to support recruiting and retaining student-athletes
  • Managed Events and Tours to ensure high-quality customer service and effective student engagement
  • Stayed informed on current trends in enrollment management, student services, and higher education to apply best practices and innovations

Director of Undergraduate and Graduate Enrollment

Life University
Marietta, GA
  • Directed and mentored Undergraduate and Graduate Admission Counselors, Senior Admission Counselor, and Assistant Director
  • Managed admissions staff to meet new student recruitment and conversion objectives, overseeing hiring, training, and performance evaluation
  • Established and implemented effective training programs to enhance staff performance and professional development
  • Assisted with the implementation of Mainstay Bot and texting technology, improving communication and efficiency
  • Contributed to the development of the Undergraduate and Graduate communication plan and managed purchased prospect lists from GRE and SAT
  • Collaborated with Student Affairs on orientation and housing activities, and assisted in developing articulation agreements with colleges and universities
  • Created and executed strategic plans to increase enrollment each quarter, developing events and programs that support long-term enrollment goals
  • Developed comprehensive plans for the team, outlining strategic objectives and coordinating with other campus departments to ensure cross-departmental collaboration
  • Restructured the Undergraduate and Graduate enrollment processes, and developed enrollment analysis to forecast future trends
  • Increased weekly attendance at Undergraduate and Graduate visits by improving recruitment strategies and outreach
  • Collaborated with Undergraduate and Graduate deans to identify and address program needs, enhancing enrollment
  • Worked with the University Athletic department to integrate policies supporting the recruitment and retention of student-athletes
  • Coordinated with the Events division to ensure high-quality customer service in all enrollment-related programs
  • Achieved a significant increase in undergraduate enrollment from 845 to 939 (2016-2017)
  • Recorded the highest number of new Graduate students in five years (268, 2016-2017) and the highest number of new Graduate students (75, 2019-2020)
  • Increased total yearly undergraduate student headcount to 2934 (2019-2020) and achieved the highest Fall undergraduate headcount in five years (939, 2020-2021)
  • Reached the highest number of new Graduate students in five years (83, 2022)

Assistant Director of Undergraduate and Graduate Recruitment

Life University
Marietta, GA
  • Developed and implemented effective training programs to enhance staff performance and professional development
  • Managed monthly expenses for recruiters and oversaw budgetary allocations
  • Acted as the point of contact for the Recruitment Department in the Director's absence, ensuring continuity of operations
  • Coordinated and scheduled recruiters' travel needs and managed the annual recruiting schedule in collaboration with the Director of Recruitment
  • Provided clear direction and information to departmental staff, ensuring effective execution of their duties
  • Participated in task force meetings and special projects as needed, contributing to departmental and institutional goals
  • Served on the Undergraduate and Graduate admission committee, providing input on admissions decisions
  • Actively engaged in all facets of the student recruitment and enrollment process, including personal recruitment efforts and support for Admissions Officers
  • Managed a recruitment territory across five states (Georgia, Florida, Alabama, South Carolina, North Carolina), establishing and nurturing relationships with colleges and universities
  • Conducted face-to-face and phone interviews, arranged campus tours, and provided detailed information about Life University’s programs, locations, and flexible course offerings
  • Coordinated and managed recruitment events and campus tours, ensuring an engaging and informative experience for prospective students
  • Collaborated with various departments, including the Business Office, Academics, and University Registrar’s Office, to finalize the enrollment process for new students
  • Fostered a collaborative environment among Admissions Officers and campus departments to streamline the admissions process
  • Ensured the completeness and accuracy of admissions files, verified prerequisites, and arranged faculty committee meetings for admission candidates
  • Assisted with the organization of orientation and registration for new graduate students each quarter
  • Trained and managed enrollment staff on CRM system usage and departmental policies

Senior Graduate School Admissions

Life University
Atlanta, GA
  • Developed and executed a strategic plan for recruiting, admitting, and orienting new students into the Sport Health Science and Clinical Nutrition programs
  • Designed and implemented a recruitment communication strategy that significantly increased engagement with prospective and accepted graduate students
  • Established and maintained partnerships with college career counselors and advisors across Georgia, Florida, Alabama, South Carolina, and North Carolina, working with over 45 colleges
  • Restructured and streamlined the admission process, managing over 200 files through email and phone communications to ensure a seamless transition for new students
  • Created and managed recruitment initiatives including open houses, brown bag lunches, and orientations to boost applications and enhance enrollment yield
  • Interviewed and selected qualified candidates for the faculty admission committee, and trained and advised undergraduate recruiters to support overall recruitment efforts

Senior Assistant Director of Admission (Program Manager)

Georgia Institute of Technology
Atlanta, GA
  • Led a recruitment team focused on increasing enrollment and developing initiatives for African American, Hispanic, and women student populations
  • Mentored a group of student volunteers (Minority Recruitment Team) to enhance student recruitment for Georgia Tech
  • Established and managed budgets for recruitment programs, including Family Affair, FOCUS Friends, Welcome Weekend, Explore, and Estudia, ensuring alignment with enrollment goals
  • Planned and coordinated logistics for recruitment events and special programs, optimizing program effectiveness and outreach
  • Designed and implemented a communication strategy that improved engagement with prospective and accepted students
  • Fostered relationships with internal campus partners, high school administrators, and Georgia Tech alumni to support recruitment and retention efforts
  • Conducted performance evaluations for recruitment staff and maintained a travel territory, including attending college fairs and high school visits

Assistant Director of Admission

Georgia Institute of Technology
Atlanta, GA
  • Developed and executed enrollment management strategies to effectively recruit students to Georgia Tech, including designing and implementing recruitment programs like Family Affair, FOCUS Friends, and Welcome Weekend
  • Created comprehensive end-of-year assessments to evaluate the success and challenges of student programs
  • Established and managed a volunteer recruitment team of 70 students, coordinating their activities and training to support recruitment initiatives
  • Managed a caseload of student files for admissions evaluation and served as a liaison between the institution and high schools in the designated territory

Education

Bachelor of Science - Psychology, Family and Children Studies

Georgia Southern University
Statesboro, GA

Master of Science - Education, Counseling/Psychology

Troy University
Troy, AL

Skills

  • Program Management
  • Strategic Planning
  • Customer Service
  • Budget Management
  • Recruitment and Alumni Involvement
  • Group Facilitation
  • Team Building
  • Internal/External Communication
  • Enrollment Analysis and Forecasting

Affiliations

  • National Association for College Admission Counseling, 2000 to present
  • Georgia Association of Collegiate Registrars and Admission Officers, 2021 to present
  • Southern Association for College Registrars and Admission Officers, 2007 to present

Publications

Don’t Stress the Process: The College Plan, Jordan, K., 2004, Stockbridge, GA, Knowledge College Planning

Timeline

Executive Director of Enrollment

Life University

Director of Undergraduate and Graduate Enrollment

Life University

Assistant Director of Undergraduate and Graduate Recruitment

Life University

Senior Graduate School Admissions

Life University

Senior Assistant Director of Admission (Program Manager)

Georgia Institute of Technology

Assistant Director of Admission

Georgia Institute of Technology

Bachelor of Science - Psychology, Family and Children Studies

Georgia Southern University

Master of Science - Education, Counseling/Psychology

Troy University

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Keith D. Jordan