KEITH FRECHETTE

Distinguished leadership role overseeing business development, inside sales and holistic organizational growth including revenue management and forecasting efforts. Simultaneously managed marketing function, driving cohesive brand strategies and innovative campaigns to fuel both short-term successes and long-term growth

• Transformed sales landscape by assuming sales management responsibilities in Q4 2022, resulting in remarkable surge in bookings, surpassing cumulative total of preceding three quarters
• Instrumental in orchestrating most prolific quarter of new bookings in company's history during Q1 2023
• Revenue management and forecasting
• Spearheaded paradigm shift by refining, articulating, and implementing innovative sales processes, leading to remarkable reduction in proposal delivery time to prospective clients, achieving turnaround within 48 hours of lead capture
• Innovatively integrated PandaDoc proposal platform with HubSpot, elevating operational efficiency and ensuring enhanced visibility across organizational spectrum
• Comprehensive documentation of optimized sales process, fostering consistency and scalability
• Facilitated company's presentations to prospective acquirers and venture capital firms, playing integral role throughout process leading up to final acquisition.

Leveraging over 15+ years of marketing experience, dedicated to supporting clients across brand, web, email marketing, CRM, marketing automation, social strategy, SEO, and E-Commerce.

As the Chief Marketing & Brand Officer, I played a pivotal role in shaping and cementing the GoldSky brand across diverse platforms, spanning traditional and digital channels. Orchestrated a unified brand identity, maintaining unwavering message consistency throughout marketing outlets. Fostered a proficient team of senior marketing experts, translating strategies into action, closely aligning with GoldSky's business pursuits.

• Oversaw brand management across organization
• Led implementation of HubSpot CRM and Marketing Automation platform, enhancing sales efficacy and streamlining marketing efforts growing database to 15, 000 marketing contacts.
• Designed, executed and managed 8-10 conferences / trade shows per year including booth strategy, design, staffing & lead generation.
• Led comprehensive content creation and design initiatives for organization's entire sales and marketing collateral, ensuring impactful and visually on engaging materials that resonate with target audiences.
• Strategically devised and developed tailored nurturing email campaigns for every key vertical of company, fostering meaningful engagement and driving conversion within each specific target audience.
• Produced 3 year content strategy which resulted in lead generation
• Championed strategic implementation of dynamic video strategy and platform, synchronizing seamlessly with each of company's distinct service offerings and verticals, effectively enhancing communication and engagement while amplifying brand presence.
• Revitalized and reconstructed company's website, encompassing intricate content and SEO strategy resulting in 1st page rankings for industry key words driving remarkable organic conversions amounting to over million dollars in closed business.

• In 2008, I was promoted to the role of Director of Business Development, a position I held for 9 years
• During this tenure, I played an instrumental role in supporting the global expansion of the company, contributing to the establishment of 4 new locations Melbourne, Australia, Manchester, UK, Boston and San Francisco
• My leadership was consistently demonstrated as I oversaw revenue management, ensuring optimal financial outcomes and driving the overall sales process forward
• Through strategic collaborations and channel partnerships, I spearheaded initiatives that culminated in the exponential growth of revenue, propelling the USA Market to a remarkable 8.2 million.

Shifting into full-time sales and marketing position at Lightmaker USA, duties encompassed leading and executing on fresh marketing campaigns and strategies, as well as assisting in supervising sales efforts for company's operations in USA, contributing to annual revenue of $5 million.

Joined Lightmaker USA as third employee, marking inception of company's North American operations. In this role, I established groundwork for future expansion and progress, overseeing supervision, client relations, resource allocation, and office operations. Primary responsibility as Project Manager and Digital Producer involved effectively steering digital projects for renowned brands like Bacardi and IBM.