A skilled communicator and relationship builder with extensive experience as a highly empathetic and passionate global sales and enablement leader.
A leader who can build trust by developing collaborative relationships globally with sales and business leaders, to build sales enablement that resonates with sellers, to drive high levels of consumption and measurable improvements in seller performance.
Expert in skill-based coaching and predictive learning processes for performance improvement.
• Interviewed sales leadership globally to identify their team needs and skill gaps of sellers
• Conducted 'voice of the field' survey of sellers and sales managers to create accurate data to aid in project identification and prioritization
• Developed (buy/build) enablement and training solutions to close seller skill gaps.
• Designed and implemented a sales manager coaching program to teach managers how to coach and focus on each team member's development, to maximize their performance. Launched program to cohorts of ~20 participants in ~240 workshops n=~5000 in face-to-face workshops globally, CSAT Score 4.8/5
• Coached and counseled sales managers who attended the program, assisting them with their individual coaching challenges
• Managed a 12 person global sales enablement team
• Worked closely with sales leaders globally to establish trust, become an extension of their teams, and identify their training and enablement needs
• Ran 'Voice of The Field' surveys to capture accurate feedback and data from sellers and sales managers
• Owned new hire onboarding, focused on quickly ramping up new hires to become financially productive ASAP
• Introduced and launched a 'Value Selling Sales Methodology' to ~4200 sellers globally. This increased the average deal size up to 100%+ and shortened the sales cycle by 30%. This increased quota attainment by 27% with 90% of all sellers achieving quota in specific teams.
• Developed role based skill assessments for all customer facing roles, to identify seller skill gaps and allow managers to coach to them
• Developed role based learning journeys for all customer facing sales roles
• Launched a 3rd party strategic account planning and management program globally to drive revenue growth from key accounts
• Worked with technical and product marketing teams to develop playbooks, battle cards and blended product and solution enablement content for seller consumption
• Managed 3rd party relationships to deliver soft sales skill training solutions globally
• Implemented a new Sales training and LMS platform 'MindTickle' to help track seller training consumption, knowledge retention, certification, pitch delivery and effectiveness
• Owned sales tool and tech platform training CRM/LMS
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Established, initiated and optimized business development strategies based on company targets, new solution developments, market data, and budget factors.
• Built and delivered customer demos of the SalesStar SaaS solution
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Negotiated, prepared, and signed contracts with clients.
• Led a 50+ member national sales team with 5 direct sales manager reports, selling complex Safety, EMC, SAR, OTA, WiFi, NFC, Bluetooth testing and certification solutions to SMB and Enterprise customers.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Remained responsive to changing business targets by preparing monthly, quarterly and annual sales reports and forecasts.
• Coached sales managers on how to coach their sales teams to maximize their development and performance
• Liaised with marketing and product development departments to maintain sales team knowledge of current and developing solutions and to manage brand consistency.
• Directed technical sales support staff in tasks to help sales reps close deals.
• Managed national sales programs, supervised 15 sales representatives and evaluated KPIs for promotional opportunities.
• Drafted comprehensive sales incentive plans and approved budget expenditures to meet business goals.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Introduced a 'Value Selling' sales methodology to the team to help sellers focus on business issues and selling value to the customers.
• Launched and coached the Miller Heiman LAMP strategic account sales methodology to the sales team which resulted in increased strategic account year on year growth in those accounts of 20% to 50%+
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Directed technical sales support staff in tasks to help sales reps close deals.
• Ensured all accounts were consistently serviced to maintain active contacts and continuously promote profitable offerings.
• Developed and ensured sellers gave value focused presentations to each customer, driving dramatic revenue growth across key vertical industries including Automotive, Healthcare, Manufacturing, Technology and Materials.
• Connected with prospects through trade shows, cold calling and local-area networking.
• Exceeded targets by bringing in top sales talent to 'up level' the team and then coaching, directing, and motivating what became a high-performing sales team.