KEITH GUIRAO
Bergenfield,NJ
Summary
Full Stack Media Buyer with 14+ years of experience architecting profitable acquisition systems across Meta, Google, TikTok, Search Arbitrage, email, SMS, and affiliate. Creator of high-intent funnels, attribution frameworks, and creative testing systems generating $1.2M+ monthly revenue and managing $200K–$500K monthly spend. Combines creative strategy, technical depth, and operational leadership to deliver predictable, scalable growth.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Full Stack Media Buyer & Acquisition Architect
Maven Media, LLC
01.2013 - Current
- Manage $200K/month in acquisition spend across Meta, Google, TikTok, and Search Arbitrage.
- Build high-converting funnels including multi-step forms, eligibility flows, pre-sell pages, and optimized landing experiences.
- Engineer attribution systems (CAPI, GA4, server-side tracking, postbacks) improving optimization accuracy.
- Develop UGC creative frameworks, structured testing systems, and scalable iteration workflows.
- Build backend lead routing engines, buyer posting APIs, fraud/risk filters, and RevShare yield systems.
- Design lifecycle and reactivation systems including SMS/email flows and multi-domain warm-up strategies.
VP of Operations
Universal Marketing Partners
01.2021 - 10.2022
- Oversaw full-stack acquisition generating $1.2M+ monthly revenue across Search Arbitrage, Meta, Google, email, SMS, and affiliate.
- Managed $500K+ in monthly media spend and optimized multi-channel monetization systems.
- Led a team of 10 across media buying, creative, engineering, analytics, and lifecycle.
- Implemented operational, creative, and tracking systems improving productivity by over 50%.
VP of Data Monetization
Universal Marketing Partners
01.2020 - 01.2021
- Achieved 28% ROI lift by optimizing first-party and third-party data pipelines.
- Developed retention, reactivation, and segmentation workflows improving user value.
Director of Digital Marketing
Universal Marketing Partners
01.2017 - 01.2020
- Managed $4.7M annual media budget across Meta, Google, SEM, Display, and CTV.
- Scaled Meta campaigns to 3–5x ROI through creative + funnel iteration.
- Improved conversion rates via UX and landing page optimization.
Front End Software Engineer
Myron Corp
- Improved global conversion rates 2–4%.
Technical Lead
PixiCast
- Led software development projects, ensuring alignment with technical specifications and timelines.
Email Marketing Manager
- Led 200+ daily campaigns, segmentation, QA, and reporting.
Education
Bachelor of Science - Information Technology
New Jersey Institute of Technology
Newark, New Jersey01-2009
Skills
- Paid Media (Meta, Google, TikTok, Search Arbitrage)
- Creative Testing & UGC Systems
- Funnel Architecture & CRO
- Tracking & Attribution (CAPI, GA4, Server Events, Postbacks)
- JavaScript
- PHP/Laravel
- API Integrations
- Lead Routing & Buyer Systems
- Email/SMS Lifecycle Programs
- CAC/LTV Modeling
- Budget Ownership
- Team Leadership
Certification
- Google Ads Search
- Google Shopping
- Google My Business
Timeline
VP of Operations
Universal Marketing Partners
01.2021 - 10.2022
VP of Data Monetization
Universal Marketing Partners
01.2020 - 01.2021
Director of Digital Marketing
Universal Marketing Partners
01.2017 - 01.2020
Full Stack Media Buyer & Acquisition Architect
Maven Media, LLC
01.2013 - Current
Front End Software Engineer
Myron Corp
Email Marketing Manager
Technical Lead
PixiCast
Bachelor of Science - Information Technology
New Jersey Institute of Technology