Keith Hodson - MBA & Ai
Vernon,CT
Summary
Proven ability to lead teams, resolve conflicts, and implement operational improvements. Expertise in channel optimization, retention initiatives, and market analytics to guide strategy. Track record of high productivity, effective communication, and quick impact after role transitions.
Overview
25
25
years of professional experience
Work History
Sr. Strategy Manager – Sales Ops & Enablement
Verizon
11.2021 - Current
- Conducted market research, competitive analysis, and industry trend evaluations to shape Verizon’s omni-channel strategy—defining store formats, roles, placement, and technology integration across brand portfolio.
- Long-Term Strategic Planning: Formulated future growth strategies and planning initiatives to advance market leadership position and optimize key drivers of channel choice.
- Market Expansion & Retail Growth: Identified and mapped 1,000+ target search markets for new Total by Verizon retail locations, significantly accelerating customer growth and expanding physical market presence.
- Led Atlantic North & Great Lakes regions as Market Lead, driving distribution expansion, optimizing footprint, and enhancing channel performance.
- Selected site locations for major national projects and retail pilots; served on Project & Pilot Governance Team and managed National COO Intake process to streamline project execution.
Account Manager
Verizon
03.2003 - 11.2021
- Supported regional sales and incentive program development, rollout, and tracking to improve partner productivity and exceed core revenue targets.
- Reviewed agent profitability and performance, coached higher-value accounts to grow operations, and managed contract closures for lower-performing markets.
- Audited regional sales metrics and operational KPIs, identified growth gaps and churn risks, and helped build action plans for underperforming markets.
- Helped identify and secure high-potential retail and B2B locations, negotiated contracts, set up procedures, and integrated markets.
- Created and launched multi-channel advertising campaigns across geo-targeted digital, social media, print, direct mail, and video to raise brand visibility and support customer acquisition.
- Served as acting district manager during executive absences, guided daily market operations, led cross-functional teams, and maintained business continuity.
- Led group and 1-on-1 coaching sessions on competitive strategy, POS systems, product portfolios, and consultative selling, while building strong relationships across all organizational levels from frontline teams to C-suite executives.
B2B Business Development
Verizon
10.2001 - 03.2003
- Managed B2B account portfolios across Verizon Business, driving retention, revenue growth, cross-sell opportunities, and long-term client value.
- Prospected and developed enterprise opportunities for wireless, connectivity, communications, and technology solutions.
- Presented customized solutions and business value propositions to executives, decision-makers, and key stakeholders.
- Negotiated service agreements, pricing, and contract terms aligned with customer objectives and business requirements.
- Developed strategic account-growth plans to expand existing relationships, penetrate new markets, and increase revenue across targeted industries.
- Mapped key decision-makers and built executive-level relationships to strengthen account penetration and identify new opportunities.
- Managed Salesforce pipelines, account activity, forecasting, and sales funnel progression across multiple industry accounts.
- Analyzed customer growth, retention, churn, and performance data to identify opportunities and develop targeted business strategies.
- Partnered cross-functionally to resolve complex customer issues, improve client experience, and strengthen business relationships.
- Developed and delivered executive presentations and proposals communicating the value, capabilities, and ROI of products and services.
- Designed and monitored regional sales programs that improved partner productivity, strengthened market performance, and exceeded KPIs.
- Provided regional leadership and ensured continuity of sales execution, operational performance, and business objectives across multiple markets.
Education
Bachelor of Science - Business
Bellevue University
Bellevue, NEMBA - Business Administration And Management
Southern New Hampshire University
Hooksett, NHSkills
- Omni-Channel Strategy
- B2B & Sales Strategy
- Account Growth & Retention
- Contract Negotiation
- Location & Competitive Analysis
- Regional Operations Management
- Project & Pilot Governance
- Multi-channel campaigns
- Prospecting
- Project Management
- Salesforce
- Microsoft 365 & CoPilot (ai)
- Google Workspace & Gemini (ai)
- Geospatial Tools
- Executive Presentations
Key Honors Recognition
- 100% Club Award Winner (Multiple Years) – Recognized for outstanding sales quota attainment
- District MVP (Multiple Years) – Honored for exceptional sales and operational performance
- Outstanding Contribution Award – Awarded by Regional President
- In It Together Award – Recognized for exemplary teamwork and leadership
Core Competencies Expertise
Omni-Channel Strategy, Footprint Optimization, Location & Competitive Analysis, Regional Operations Management, Project & Pilot Governance, Process Improvement, B2B & Retail Sales Strategy, Business Development, Account Growth & Retention, Partner Onboarding, Contract Negotiation, KPI Optimization, Multi-Channel Campaigns (Geo-Targeted, Digital, Social, Print), Prospecting, Event & Grand Opening Strategy, Value-Based Selling, Cross-Functional Alignment, Employee Coaching & Upskilling, Acting District Leadership, Executive Presentations
Certifications
Artificial Intelligence (Ai), Agile Methodology, Leadership
Affiliations
- President - Vernon Soccer Club
- President - Vernon-Rockville Little League
Timeline
Sr. Strategy Manager – Sales Ops & Enablement
Verizon
11.2021 - Current
Account Manager
Verizon
03.2003 - 11.2021
B2B Business Development
Verizon
10.2001 - 03.2003
Bachelor of Science - Business
Bellevue University
MBA - Business Administration And Management
Southern New Hampshire University