KEITH KOPRIVA
Warren,MI
Summary
Broadcast and media operations professional with extensive experience in content management and workflow coordination. Successfully managed large teams and ensured operational efficiency across numerous television stations while maintaining quality control throughout the broadcast process.
Overview
22
22
years of professional experience
Work History
News Content Editor / Receive Operator
WDIV Local 4 Detroit
Detroit, USA
04.2026 - Current
- Edit news stories utilizing I-News and Edius software; manage recorded and ingested files within Stratus content library.
- Support LiveU Central receive operations for photographers and reporters in the field.
- Route multiple sources for live shots, Zoom interviews and recordings; support tower-camera coverage and breaking-news aerial requests.
- Provide newsroom support by working with personal and email requests regarding WDIV content.
Master Control Operations Supervisor
Sinclair Broadcast Group
Flint, USA
01.2026 - 04.2026
- Supervised and scheduled 30+ Master Control Operators supporting broadcast operations for 20 television stations nationwide.
- Ensured compliance and signal integrity, maintaining on-air continuity during operator coverage.
- Collaborated with operators on performance reviews and development to align with operational goals.
- Point-person for interviewing and hiring candidates to support the MCR Hub.
- Developed individual and team goals to enhance accountability and drive performance improvement.
Technical Coordinator / Video Production Specialist
General Motors
Sterling Heights, USA
02.2025 - 01.2026
- Supported live production and technical workflows for corporate webcasts, executive announcements, and Town Hall meetings, ensuring seamless delivery and engagement.
- Engaged as video engineer for technical equipment setup, collaborating with engineering teams to construct control rooms and studios that improve production quality.
- Provided videography, lighting/set design, and technical troubleshooting, creating and repairing SDI, Ethernet, and related cables to maintain operational efficiency.
Freelance Operations Technician
PBS Detroit
Detroit, USA
04.2006 - 01.2025
- Supported production scheduling, site surveys, locations, maintenance, wiring, installations and software updates.
- Operated NewTek TriCaster TC1 and Ross video switchers; supported Sony FS7/FS9 EFP shoots with audio and lighting.
- Ran Master Control using Crispin Automation; directed and technical-directed live pledge drives and live-to-tape programming.
- Recorded PBS programming into Omneon Media Servers and ran programming from servers, network receivers and live studio productions.
Senior Director / Technical Director
NewsNet / Bridge Media Networks
10.2023 - 08.2024
- Director and Technical Director for national news and sports shows and programmed show content for air using Adobe Premiere.
- Worked closely with producers, talent and operators; developed creative studio presentation, camera and lighting approaches.
- Developed strategic media initiatives to enhance viewer engagement across platforms.
- Led cross-functional teams to execute large-scale broadcasting projects efficiently.
- Directed content strategy to align with audience trends and market demands.
News Editor
Scripps WXYZ7 / WMYD TV-20
Detroit, USA
06.2023 - 10.2023
- Edited local and national video clips for newscasts using Final Cut Pro.
- Loaded video and graphic clips into I-News rundowns and created studio monitor and Google Map graphics for enhanced viewer engagement.
- Archived news packages and b-roll for future use, facilitating efficient access for Executive Producers and Producers.
Master Control Operator / Technical Director
Scripps WXYZ7 / WMYD TV-20
Detroit, USA
10.2021 - 06.2023
- Operated Evertz HD Router Control Panels and supported hub operations during scheduled maintenance to maintain system reliability.
- Quality-checked commercial and syndicated programming, compiled As-Run files, and appended next-day playlists to ensure accuracy using Crispin Automation.
- Utilized Vantage workflow for content processing, preparing local content for seamless integration into multiple station playlists.
Studio Technician
Scripps WXYZ7 / WMYD TV-20
Detroit, USA
11.2019 - 10.2021
- Coordinated studio operations for live newscasts, ensuring optimal lighting, talent support, and camera shots.
- Streamlined studio organization while addressing lighting and equipment needs for various productions.
- Acted as staging point person for EFP shoots, promotional shoots, and television specials, facilitating smooth production processes.
Master Control Hub Operator
Scripps WRTV ABC 6
Indianapolis, USA
07.2018 - 11.2019
- Monitored program sources and signals, managing source switching to ensure seamless broadcasts for local television stations.
- Managed program logs, verifying commercial content during local breaks and addressing programming/timing issues to maintain broadcast integrity.
- Collaborated with media prep, traffic, and local news teams during breaking news and special reports, ensuring accurate and timely information delivery.
Engineering Broadcast Technician / Stagehand
WKBD CW50 / WWJ-TV CBS62
Detroit, USA
09.2005 - 07.2018
- Operated master control for CW50/CBS62, ensuring seamless transmission of live and syndicated programming.
- Recorded and segmented syndicated programming from satellite and servers, managing insertion of commercial and programming content into databases.
- Performed studio/remote camera operations, directing, technical directing, floor management and local production.
- Supported maintenance technicians by providing hands-on assistance during troubleshooting sessions. with troubleshooting of automation, servers, and cabling/wiring systems.
Senior / Linear Media Technician
Comcast Spotlight
10.2009 - 01.2017
- Led a team and trained new employees on content workflows.
- Encoded and quality-controlled commercial content for the Midwest region using VideoShip/Media Management.
- Supported commercial workflows with Comcast AD Delivery and Extreme Reach.
- Cleared content conflicts, distributed commercial content to third parties and performed monthly content purges.
Operations Technician / Master Control
WJBK FOX 2
Detroit, USA
11.2004 - 01.2010
- Operated Crispin Master Control for live and delayed programming, ensuring seamless transitions during EAS tests, emergency crawls, and live news cut-ins.
- Recorded syndicated programming and commercials from satellite/server sources, integrating commercials/promos into Crispin to maintain broadcast schedule.
- Supported robotic camera operations and ensured video quality control during live newscasts, contributing to overall broadcast integrity.
Education
Video Production - Television Media
Specs Howard School of Broadcast Arts
Southfield, MI01-1998
Skills
- Editing Content
- Newsroom Operations
- Content Management
- Live Production
- Media Ingest
- Media Asset Management
- Content Distribution
- Content Workflow Management
- Broadcast Operations
- Broadcast and Stream Quality Control
- Signal Management
- TriCaster Switcher
- Edius
- Final Cut Pro
- News Management
- Field Operations
- Control Room Automation Systems
- Team Leadership
- Video Production
- Live-U Operations
Awards And Professional Development
- Comcast Spotlight Gem Award, Master Control Center of Excellence, 2011
- Comcast Spotlight Exploring Leadership Course Certificate, 2015
Timeline
News Content Editor / Receive Operator
WDIV Local 4 Detroit
04.2026 - Current
Master Control Operations Supervisor
Sinclair Broadcast Group
01.2026 - 04.2026
Technical Coordinator / Video Production Specialist
General Motors
02.2025 - 01.2026
Senior Director / Technical Director
NewsNet / Bridge Media Networks
10.2023 - 08.2024
News Editor
Scripps WXYZ7 / WMYD TV-20
06.2023 - 10.2023
Master Control Operator / Technical Director
Scripps WXYZ7 / WMYD TV-20
10.2021 - 06.2023
Studio Technician
Scripps WXYZ7 / WMYD TV-20
11.2019 - 10.2021
Master Control Hub Operator
Scripps WRTV ABC 6
07.2018 - 11.2019
Senior / Linear Media Technician
Comcast Spotlight
10.2009 - 01.2017
Freelance Operations Technician
PBS Detroit
04.2006 - 01.2025
Engineering Broadcast Technician / Stagehand
WKBD CW50 / WWJ-TV CBS62
09.2005 - 07.2018
Operations Technician / Master Control
WJBK FOX 2
11.2004 - 01.2010
Video Production - Television Media
Specs Howard School of Broadcast Arts