Keith Lancaster
Johnston,RI
Summary
Results-driven project management and digital marketing professional with over a decade of experience leading strategic initiatives across diverse industries. Expertise in leveraging Agile, Lean, and Design Thinking methodologies to deliver innovative solutions that drive growth, enhance customer engagement, and optimize performance. Consistently achieving project goals on time and within budget through the execution of end-to-end digital marketing campaigns. Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative approach and commitment to excellence.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Adjunct Instructor, Design Thinking /Digital Marketing
Computer Systems Institute
2024.06 - Current
- Developed and delivered engaging curriculum encompassing a wide range of digital marketing strategies
- Facilitated interactive classroom discussions and practical exercises to enhance student understanding
- Tailored lesson plans to promote critical thinking and application of concepts in real-world scenarios.
- Actively participated in professional development activities to stay current with industry trends, technology and teaching methodologies.
Digital Project Manager (6-month 1099 Consultant)
Health Resources in Action
2023.03 - 2023.08
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
- Managed end-to-end technical project execution, emphasizing digital experience and social engagement
- Managed project tasks in Asana, documenting detailed meeting notes and action items for efficient tracking
- Refined UI and functional user stories to support comprehensive project planning
- Negotiated contracts with clients, defining clear deliverables, timelines, and budgets
- Coordinated advanced streaming video solutions to enhance event attendee experiences.
Email Marketing Manager (Communication Collaborative Temporary W-2 Contract)
Locus Robotics
2022.10 - 2022.12
- Pulled targeted lists from Salesforce, and deployed email campaigns using Eloqua
- Measured and reported on key metrics including drops, open rates, click-through rates, and overall campaign performance
- Utilized tools such as Eloqua, Salesforce, Asana, and Microsoft Office to streamline email marketing processes and improve efficiency.
- Enhanced subscriber growth, creating compelling incentives for sign-ups and promoting the mailing list across multiple channels.
Marketing Data Analyst (3-month Idexcel W-2 Contract Consultant)
CVS Health
2022.01 - 2022.03
- Retrieved vital consumer data (e.g., purchase history, demographics, loyalty program data) to optimize PIN pad advertising and enhance customer experience
- Managed subscriber and user lists, including onboarding new subscribers, segmenting lists, and reducing churn
- Utilized Tableau and Excel to analyze and optimize user data, creating insightful reports and dynamic dashboards
- Provided valuable insights into customer behavior, including segmentation and customer lifetime value, to support strategic decision-making.
Scrum Master - Marketing (Creative Circle W-2 Contract Consultant)
Broadridge Financial Solutions
2019.04 - 2021.07
- Led the Creative Services team using Jira, Confluence, and burndown charts to ensure efficient workflows and timely product delivery.
- Modified dynamic web content within the proprietary CMS portal, using HTML coding and file tagging for enhanced navigation.
- Updated web pages, bulk email campaigns, and dynamic libraries with new content using Adobe Creative Suite (Photoshop, InDesign, and Dreamweaver)
- Coordinated with the Creative Services team to support cohesive and visually appealing marketing initiatives and outcomes.
- Improved team efficiency by implementing Agile and Scrum methodologies for project management.
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
Marketing Manager (1099 Contract Consultant)
Lighthouse Healthcare
2017.09 - 2018.12
- Drove creation and execution of thought leadership and sales enablement tools by understanding the company portfolio, sales goals, and key trends (market, regulatory, competitive) in a budget-conscious, start-up company
- Planned and developed new corporate website, print collateral, slide decks, and brand guidelines
- Enabled company to nurture leads, spot opportunities, and deploy email marketing campaigns with unified customer stories by leveraging inactive Salesforce IQ license and creating Mailchimp account.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Email Marketing Manager (Centric Consulting W-2 Contract Consultant)
Microsoft Corporation
2017.01 - 2017.08
- Managed daily operations and executed monthly drip campaigns for Microsoft's Office 365 Small Business Academy webinars
- Created and managed triggered emails, landing pages, custom lists, and reports in Marketo to optimize campaign performance
- Partnered with product owners and the content team to define campaign goals, target segments, creative direction, and key performance indicators (KPIs), ensuring consistent messaging throughout the customer journey
- Developed and launched email campaigns with lifecycle-based messaging for webinar attendees, leveraging A/B testing and link tagging to analyze interactions and optimize results.
Mobile Project Coordinator (Axiom Corporation W-2 Contract Consultant)
Centers for Disease Control and Prevention
2015.09 - 2016.09
- Defined scope, developed plans, and managed schedules and budgets for timely delivery
- Ensured regulatory compliance and maintained high-quality standards through rigorous testing
- Maintained accurate project documentation and prepared regular progress reports
- Conducted User Acceptance Testing (UAT) application usability, compliance, and functionality along with QA testing to improve user experience.
- Kept projects on schedule by managing deadlines and adjusting workflows.
Global Digital Marketing Manager
Given Imaging Limited/Covidien/Medtronic
2013.03 - 2015.07
- Spearheaded global digital marketing strategies for the Pill-Cam product portfolio across U.S., EMEA, and South America, leveraging KPI and segment performance metrics to drive high-value prospect acquisition
- Optimized Microsoft SharePoint websites through targeted content development, paid search campaigns, and social media analytics, resulting in improved search engine rankings, increased qualified lead generation, and enhanced web traffic
- Developed and managed an online physician database segmented by region, significantly boosting attendance and engagement in educational webinars, thereby broadening awareness of Pill-Cam's product offerings
- Achieved strategic market expansion and brand visibility through execution of impactful web-based marketing initiatives, driving targeted penetration and market share growth.
Media Transcoding Specialist (W-2 Contract)
Time Warner - Turner Broadcasting
2011.07 - 2013.01
- Optimized content transcoding for on-demand streaming platforms including Apple TV, Amazon Prime Video, Hulu, and Netflix
- Tailored encoding parameters to meet specific platform requirements and quality standards
- Managed end-to-end transcoding operations to ensure accurate and efficient file processing.
Marketing Specialist
E Ink, Incorporated
2009.10 - 2011.01
- Spearheaded the development of the brand identity, story, and content to enhance public perception, positioning the company as a market innovator and disruptor in the modern tablet industry
- Led the corporate brand refresh and website rebuild project from conception to launch, providing leadership and a detailed project roadmap
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
Marketing Officer
Wainwright Bank and Trust Company
2005.09 - 2009.12
- Conceived and executed multichannel marketing campaigns, including digital, traditional broadcast, online, signage, and mass transit advertising, resulting in a 40% increase in demand deposit accounts (DDAs)
- Enhanced brand visibility and engagement through a strategic content strategy, third-party endorsements, community outreach, and event planning.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Education
Professional Certificate - Pharmaceutical Sciences
University of Rhode Island
Providence, RI12.2021
Professional Certificate - Digital Media Development
Santa Fe College
Gainesville05.2005
Bachelor of Science - Telecommunication
University of Florida
Gainesville, FL05.2004
Skills
- Project-based learning
- Analytical Thinking
- Interpersonal Skills
- Organizational Skills
- Reliability
- Multitasking Abilities
- Problem-solving abilities
- Time Management
- Problem-Solving
- Technology-based curriculum
- Technology Integration
- Classroom Management
- Testing and evaluation
Certification
- Certified Scrum Master
- Certified Scrum Product Owner
- Scaled Agile Framework (SAFe)
Skills
WordPress, Drupal, Dreamweaver, Jira, Confluence, Workfront, Slack, Microsoft Project, Asana, Trello, Excel, Word, Teams, PowerPoint, Access, SharePoint, Photoshop, InDesign, Premiere Pro, Illustrator, Salesforce, Adobe Marketing Cloud, Pardot, Eloqua, Hubspot, Microsoft Dynamics, SQL, Tableau, PowerBI, Excel, Access, Google Analytics, Google Ads (AdWords), Meta Ads, LinkedIn Sales Navigator
Timeline
Adjunct Instructor, Design Thinking /Digital Marketing
Computer Systems Institute
2024.06 - Current
Digital Project Manager (6-month 1099 Consultant)
Health Resources in Action
2023.03 - 2023.08
Email Marketing Manager (Communication Collaborative Temporary W-2 Contract)
Locus Robotics
2022.10 - 2022.12
Marketing Data Analyst (3-month Idexcel W-2 Contract Consultant)
CVS Health
2022.01 - 2022.03
Scrum Master - Marketing (Creative Circle W-2 Contract Consultant)
Broadridge Financial Solutions
2019.04 - 2021.07
Marketing Manager (1099 Contract Consultant)
Lighthouse Healthcare
2017.09 - 2018.12
Email Marketing Manager (Centric Consulting W-2 Contract Consultant)
Microsoft Corporation
2017.01 - 2017.08
Mobile Project Coordinator (Axiom Corporation W-2 Contract Consultant)
Centers for Disease Control and Prevention
2015.09 - 2016.09
Global Digital Marketing Manager
Given Imaging Limited/Covidien/Medtronic
2013.03 - 2015.07
Media Transcoding Specialist (W-2 Contract)
Time Warner - Turner Broadcasting
2011.07 - 2013.01
Marketing Specialist
E Ink, Incorporated
2009.10 - 2011.01
Marketing Officer
Wainwright Bank and Trust Company
2005.09 - 2009.12
Professional Certificate - Pharmaceutical Sciences
University of Rhode Island
Professional Certificate - Digital Media Development
Santa Fe College
Bachelor of Science - Telecommunication
University of Florida
- Certified Scrum Master
- Certified Scrum Product Owner
- Scaled Agile Framework (SAFe)
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