Keith Limbocker
Portland,Oregon
Summary
Results-driven Demand Planning Manager with expertise in forecasting accuracy, supply chain optimization, and team leadership. Proven ability to enhance inventory management and drive demand planning processes across multiple channels.
Overview
27
27
years of professional experience
Work History
Demand Planning Manager | North America
SMITH Optics
08.2023 - 01.2026
- Drive the Demand Planning Process, representing the performance and outlook for all regions, channels, and business units
- Lead a team of Demand Planners, outlining deadlines and deliverables while improving bench-strength and growth opportunities
- Partner closely with Supply Planning to address forecast revisions, align coverage strategies and reduce aged inventories
- Continually drive process improvement through reporting and strategy development, KPI’s, and facilitate DP/SP Summit Meetings
Demand Planner III
Nautilus Fitness, Inc
01.2022 - 02.2023
- Develop the Retail Sales Forecast for North America with a rolling 15-month outlook
- Publish and Present sales results and Forecast changes, summarizing adjustments at all levels of business attributes, to SR Leadership
- Facilitate Forecast Consensus meetings with Sales Teams to identify Risks, Opportunities, and Sales Strategies
- Develop planning and reporting tools to assist Sales, and Supply Planning Partners to improve data accuracy
SR. Footwear Demand Planner / SOREL North America
Columbia Sportswear
01.2019 - 11.2021
- Develop the Wholesale Footwear Demand Plan for North America aligning with brand strategies and corporate revenue targets
- Provide analytical insights and facilitate seasonal Consensus Meetings for Sales Leadership, Finance, Merchandising, and Production
- Manage Forecasting systems and the procurement process to effectively cover demand while minimizing excess inventory
- Develop reporting and analytics for continuous process improvement and increased forecast accuracy
Trade Fund & Forecast Analyst
Tillamook County Creamery Association
04.2013 - 11.2018
- Enabled increased sales effectiveness and efficiencies by developing tools and reports for strategic customer planning
- Review monthly and annual Broker forecasts and promotions to ensure demand plan and trade spend accuracy
- Create and publish monthly Forecast reports and facilitate internal conversations to drive continuous forecasting improvement
Sales Analyst / Planning & Forecasting
Craft Brew Alliance
04.2012 - 01.2013
- Analyze and report monthly and quarterly sales performance for the Widmer Brothers, Kona, Redhook and Omission brand families
- Assist in the Consensus Forecast development with production to maximize brewing operation schedules and reducing aged inventories
- Create and publish key initiative sales trackers reporting weekly results to identify trends, opportunities and risk assessments
Sales Development Specialist | RBIS
Avery Dennison
10.2008 - 09.2011
- Serve as the direct contact for Performance Accounts, developing apparel branding enhancements, graphics and packaging opportunities
- Collect complete specification requirements from customer and pass detailed information to Global Manufacturing and Vendors
- Present coordinated seasonal trend collections to accounts highlighting new innovations, technologies and production capabilities
PNW Sales Rep | Exterior Assortment
Granite Building Products
06.2005 - 10.2008
- Establish strong business relationships, negotiate sales, drive margins and manage inventories of raw materials
- Maintain current information on regional market trends, local competitors and industry technology
SR. Footwear Forecast Analyst
NIKE, Inc.
04.1999 - 05.2005
- Create seasonal US Footwear Forecasts for Specialty (Baseball/Football) and Basketball Categories using I2 and SAP systems
- Manage forecast accuracy with combined volumes of $500M and 12.8M units (FY’05 results)
Education
Business Administration - Marketing Studies
PORTLAND STATE UNIVERSITY
Portland, OR12.1993
Business Core Competencies -
LANE COMMUNITY COLLEGE
Eugene, OR03.1992
Skills
Business process improvement
Cross-functional collaboration
Demand forecasting
Forecasting accuracy
Integrated Business Planning
Inventory management
KPI development
Performance metrics
Sales and operations planning
Sales strategy alignment
Supply chain optimization
Team leadership
Timeline
Demand Planning Manager | North America
SMITH Optics
08.2023 - 01.2026
Demand Planner III
Nautilus Fitness, Inc
01.2022 - 02.2023
SR. Footwear Demand Planner / SOREL North America
Columbia Sportswear
01.2019 - 11.2021
Trade Fund & Forecast Analyst
Tillamook County Creamery Association
04.2013 - 11.2018
Sales Analyst / Planning & Forecasting
Craft Brew Alliance
04.2012 - 01.2013
Sales Development Specialist | RBIS
Avery Dennison
10.2008 - 09.2011
PNW Sales Rep | Exterior Assortment
Granite Building Products
06.2005 - 10.2008
SR. Footwear Forecast Analyst
NIKE, Inc.
04.1999 - 05.2005
Business Administration - Marketing Studies
PORTLAND STATE UNIVERSITY
Business Core Competencies -
LANE COMMUNITY COLLEGE