Keith Martucci
Sykesville,MD
Summary
Resourceful Social Media Marketing Manager with high-level social media and marketing technology expertise. Directed social media marketing program and expanded audience across all targeted networks. Excellent conceptual skills and attention to detail with focus on generating brand recognition and loyalty.
Overview
13
13
years of professional experience
Work History
Social Media and Marketing Manager
State of Maryland- Department of Public Safety and Correctional Services
05.2020 - Current
- Complete highly responsible administrative assignments and has the lead responsibility for coordinating all activities related to the Department's social media response process
- Collaborates with the Director of Communications as well as DPSCS executive team and key stakeholders on programs and projects designed to enhance and evolve the Department's digital presence
- Tailors content and messaging to align with platform characteristics and requirements and stay up to date on social media trends and best practices
- Oversees the strategy and day to day execution for social channels including content development and curation, promotion, and measurement
- Facilitates continual innovation and optimization as it relates to marketing and employer branding
- Utilizes analytic tools to provide reporting and insights, track and improve metrics and influence testing and strategy
- Develop and execute plans and strategies that drive both viewers and applications
- Responsible for DPSCS' strategic marketing plan that includes development and management of content (blog, video, speeches, presentations, ads, sponsored content), as well as the management and tracking of marketing and outreach efforts
- Oversee all press relations and communications: draft press releases, oversee media relations, pitch stories and collaborate with other state agency communication professionals
Social Media, Marketing and Communications Coordinator
State of Maryland- Department of Public Safety and Correctional Services
05.2012 - 05.2020
- Create engagement and conversation with followers to develop and communicate the Department's culture
- Communicate with followers and users to answer questions regarding policies, procedures, culture, or any other Department related detail
- Actively search/seek out and engage with social media followers to promote positive public relations for the Department
- Actively seek out new social media outlets to continue to develop employer branding
- Leverage analytic tools to provide reporting and insights, track and improve metrics and influence testing and strategy
Education
Bachelor of Arts - Sociology
McDaniel College
Westminster, Maryland05.2011
Skills
- Microsoft Office Suite
- G Suite
- All social media platforms
- Google Workplace Platform
- Adobe Creative Cloud Suite
- MetaAds Manager
- Meltwater
- Loomly
- Sprout Social
- Volgistics
- Workday
- Campaign management
- Performance tracking
- Community engagement
- Event promotion
- Marketing automation
- Database management
- Social media and promotions
- Develop campaigns
- Competitive analysis
- Professional demeanor
- Attention to detail
- Team leadership
- Critical thinking
- Data analytics
- Multitasking
- Brand-building strategies
- Google analytics
- Customer relationship management
Timeline
Social Media and Marketing Manager
State of Maryland- Department of Public Safety and Correctional Services
05.2020 - Current
Social Media, Marketing and Communications Coordinator
State of Maryland- Department of Public Safety and Correctional Services
05.2012 - 05.2020
Bachelor of Arts - Sociology
McDaniel College
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