Keith Milsark
Panama City,FL
Summary
Dynamic and versatile senior living executive with 25+ years of experience in building long-term, profitable communities in senior living rental, assisted living, and life plan retirement communities. Demonstrated success overseeing construction and marketing of new communities and managing operational functions including marketing, facilities, and food service. Results-driven, collaborative leader that emphasizes authentic relationship building by bringing energy and enthusiasm to drive strategic direction and decision making.
Overview
20
20
years of professional experience
Work History
Sales & Marketing Manager
Brookdale Senior Living
Panama City, FL
01.2022 - 07.2022
- Toured prospective residents through the community and present advantages of Brookdale to prospective residents and their families, resulting in increases in new residents
- Developed and nourished relationships with rehab centers, physicians’ offices, and other businesses that serve elderly clients who might need Brookdale’s services
- Built pipeline of potential residents and developed new business through explanation of policies and pricing structures
- Developed relationships with prospective residents and families to close new business
Executive Director
Parkview Christian Retirement Community
Portland, OR
08.2008 - 10.2021
- Oversaw all daily operations of a 174-unit Independent Living (IL) and Assisted Living (AL) community
- Collaborated with marketing director to create new and more effective marketing materials including full-color glossy brochure, print advertising, and website
- Maintained consistent occupancy at a rate of 98% or better to outperform forecasted budget and revenue goals continuously during tenure
- Led community’s Board of Directors through bond refinancing, resulting in community savings of ~$300K annually
- Improved appearance and décor of campus through wide-scale cost-efficient renovations, ensuring community remained as top choice among potential future residents
- With marketing director, created new and more effective marketing materials
- Launched new fitness and wellness program for residents and employees
- Added new wing on main building to include larger library, larger chapel, coffee shop, and other resident common space to draw in new residents and retain current resident base
- Set the record for highest net income in organization’s history, exceeding the forecasted goal by more than $400,000
- Invested in infrastructure improvements while maintaining 15-20% profit
- Raised staff morale and professionalism through comprehensive training and development course and implemented monthly employee recognition program to increase retention and performance
- Collaborated with development consultant and architect to formulate redevelopment plan to expand business operations by 27%, even with expansion restrictions due to COVID
Associate Executive Director
Williamsburg Landing
Williamsburg, VA
11.2002 - 09.2007
- Oversaw operations of 6 departments and 70 staff members including Marketing, Housekeeping, Food Service, Grounds, Transportation and Activities
- Collaborated with senior management team to develop and implement policies, make key business decisions, and prepare the $20MM budget annually for each fiscal year
- Met monthly with Board of Directors and associated committees to report on occupancy, apartment renovations, wait list development, and resident satisfaction with dining and activities
- Oversaw construction, marketing, and opening of new 63-unit, $40MM neighborhood
- Resolved employee/supervisor issues using de-escalation and conflict resolution techniques
- Completed annual evaluations for department heads, providing impactful and intentional feedback
Corporate Marketing Director
Westminster Retirement Communities
Orlando, FL
- Supervised marketing efforts at six CCRCs and three nursing homes in Florida
- Worked with community marketing directors on marketing plans, advertising, special events, direct mail campaigns to raise awareness and build a pipeline of new clients
- Planned and carried out all-day marketing meeting for community marketing directors
- Worked with graphic designers on brochures, fee schedules, advertising, and other print material
- Oversaw creation of new website for corporation and developed marketing content
- Worked with CFO to determine strategic fee increase for fiscal years 2001 and 2002
Community Marketing Director
Westminster Retirement Communities
Orlando, FL
- Raised occupancy level at Westminster Towers from 87% (29 vacancies) to a constant 98%+ in less than 18 months
- Developed new and effective advertising strategies and media plans to increase traffic and awareness in the Orlando area through positioning Westminster Towers as the place “Where Orlando Retires,” successfully utilizing television, radio, and print to build occupancy and waiting list
- Managed and executed 20th anniversary celebration, including writing/producing commemorative newsletter & video
- Consistently set new records for occupancy and entrance fees, exceeding entrance fee budget goals for 6 years
- Attained highest entrance fee revenue in corporation during 3 fiscal years
- Initiated computer tracking of leads, prospects, and waiting list to build and maintain an active sales pipeline
- Built waiting list from approximately 25 names to 95-100 consistently, creating ongoing demand for units
Education
Master of Arts - Advertising
University of Florida
Bachelor of Arts - Mass Communications
University of Alabama
Skills
- Sales and Marketing Leadership
- Strategic Planning
- Board Relations
- Bond Financing
- Operational Management
- Multi-facility experience
- Sales quota achievement
- Brand messaging
- Strategic Advertising Campaigns
Websites
Timeline
Sales & Marketing Manager
Brookdale Senior Living
01.2022 - 07.2022
Executive Director
Parkview Christian Retirement Community
08.2008 - 10.2021
Associate Executive Director
Williamsburg Landing
11.2002 - 09.2007
Corporate Marketing Director
Westminster Retirement Communities
Community Marketing Director
Westminster Retirement Communities
Master of Arts - Advertising
University of Florida
Bachelor of Arts - Mass Communications
University of Alabama
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