KEITH P. BACA
Albuquerque,NM
Summary
Creative Director seeking a long-term leadership role where I can leverage my storytelling, production, and team management expertise to drive creative success and network growth.
Overview
23
23
years of professional experience
Work History
Managing Producer
REELZ Channel
01.2013 - Current
- Company Overview: Hubbard Broadcasting
- Led the launch of “On Patrol Live,” the #1 cable show on Friday/Saturday nights, helping REELZ become a top 20 network
- Directed shoots with on-air talent including Dan Abrams and Dr. Michael Hunter
- Developed on-air and off-air campaigns for the network’s top programs: On Patrol Live, After Camelot, Autopsy, Murder Made Me Famous, Beverly Hills Pawn
- Partnered with Ad Sales to create high-impact sizzle reels
- Played a key role in the REELZ brand evolution
- Hubbard Broadcasting
Brand Manager
FOX KASA 2
05.2011 - 05.2012
- Company Overview: Sinclair Broadcasting
- Designed and executed local on-air brand campaigns
- Worked closely with morning show talent, reporters, and photographers to build local brand identity
- Produced promotional shoots and managed Face of FOX
- Sinclair Broadcasting
Promotions Producer
KOAT Channel 7
01.2007 - 05.2011
- Company Overview: Hearst Argyle
- Created daily news promos and graphic campaigns
- Collaborated with anchors and reporters to concept compelling on-air spots
- Executed local sweeps events and brand campaigns
- Hearst Argyle
Production Secretary & Assistant
New Mexico Film Industry
11.2004 - 12.2006
- Production Secretary: Spy School (2006), The Flock (2006), Save Me (2006), Wildfire (2005–2006)
- Production Assistant: North Country (2004), Three Wise Guys (2004)
Promotions Producer
New Mexico’s WB/UPN 50
10.2002 - 10.2004
- Produced promos and campaigns for WB/UPN affiliate
- Created Pepsi’s “Wild Video Countdown” and celebrity interviews
- Coordinated station logs, PSAs, syndicated promos, and event promotion
- Increased ratings through collaboration with radio and cable partners
Education
B.A. - Media Arts
University of New Mexico
Albuquerque, NM05.2002
Film And Television
California State University
San Bernardino, CASkills
- Impeccable writing
- Production and directing
- Editing expertise
- Long-form storytelling
- Short-form storytelling
- Collaborative leadership
- Creative mindset
- Strategic thinking
Websites
Timeline
Managing Producer
REELZ Channel
01.2013 - Current
Brand Manager
FOX KASA 2
05.2011 - 05.2012
Promotions Producer
KOAT Channel 7
01.2007 - 05.2011
Production Secretary & Assistant
New Mexico Film Industry
11.2004 - 12.2006
Promotions Producer
New Mexico’s WB/UPN 50
10.2002 - 10.2004
B.A. - Media Arts
University of New Mexico
Film And Television
California State University
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