Keith Richardson

• Oversees all community outreach, activations, & media appearances for FC Tulsa, from non-profits & underserved communities to large cornerstone events for the city like Mayfest, Tulsa Tough, and Octoberfest
• Works with marketing/communications/creative teams to create marketing for FC Tulsa to resonate with target audiences
• Manages a team of direct reports for street team activations across the city for brand building & community engagement & an additional 10+ reports on game day duties
• Work with President & Ownership group for process improvement with communications, marketing, HR, & other essential business functions
• Creates new revenue generation streams through grants, partnerships, & programming that engages the community and builds the FC Tulsa brand
• Represents FC Tulsa at galas, ribbon cuttings, & community events while creating and deepening strategic relationships with community members and organizations
• Oversees budgeting processes & ensured fiscal responsibility for the year

• Oversaw organization wide system & process audit, finding over 25k ARR to be saved and ways to grow revenue by 50k ARR
• Face of the organization to its 1500 members for retention, growth, & finding partnership opportunities
• Managed a team of member support staff while ensuring pristine facilities &experiences for members
• Relationship management with all software, vendors, board members & any other external facing points of the organization
• Managed a 250k ops budget with executive reports to the CEO & Board Members
• Undertook a massive IT infrastructure project to make 36N a best-in-class example for other Entrepreneurial Service Organizations.
• Created & implemented policies & procedures for improved workflow processes and employee support.
• Conducted performance reviews for direct reports & provided feedback for growth opportunities.

• Created a scalable sales & marketing machine for a pre-seed SASS company through process, tech, documentation, & testing
• Directly responsible for a 40% ARR jump through sales efforts
• Managed multiple internal projects from website reworks, QA sessions, & started cross functional process meetings
• Managed a team of 4 to meet Sales and Marketing KPI's
• Grew relationships with new & existing clients to increase retention as well as product expansion and saturation.

• Managed cross functional team of web/graphic designers, copywriters, strategists, animators, & digital marketers
• Led all communications, pitch decks, opportunity briefs & workshops for clients
• Managed budgets from projects ranging from 30-50k & on-going retainers ranging from 5-15k monthly
• Launched, monitored, budgeted, & iterated on digital ad campaigns on Google, Facebook/Instagram, LinkedIn/YouTube
• Created lead generation, discoverability audits, & landscape research for clients
• Created organic Reddit posts for a bid to bring Tesla to Tulsa resulting in going viral & driving 100k page views over two days.

• Built & tested the entire sales process from the inbound & outbound perspectives
• Created nurture cadence, implementation of the CRM, sales enablement tools, & multiple sales methodologies
• Managed the sales pipeline, built upon lead relationships & reported to founders
• Led sales calls & demos with C-Suite executives at hospital systems
• Created emails/LinkedIn messaging/call & voicemail scripts for sales team to use to connect with potential clients
• Worked with marketing team to drive inbound leads based on persona targeting.

• Led a productization team effort of a branch of a GuestX initiative
• Managed a 250k project between multiple teams to hit deadlines & improve communication channels between GuestX & challenging client.

• Implemented sales, marketing, and branding strategy campaigns leading to a 240% sales growth between 2014-2018
• Created metrics & data analysis improving marketing strategy, geographic targeting, and conversion rates
• Developed 5 new products generating over 1mil in revenue to date
• Led groups in 16 countries, responsible for logistics, vendor relationships, managing a cross cultural team from around the world
• Managed team for brochure production, company content, website overhaul, and creative marketing campaigns building company branding
• Led company training sessions for 60+ employees

• Designed a business plan for the first for profit venture & implemented 2 months ahead of target date
• Created a marketing plan for The Branch Foundation's for-profit venture targeted at funding overhead

• Designed & managed programs operating in Thailand and Cambodia
• Managed a cross-cultural team of Thai, Burmese, Cambodian & Western staff.

• Lead for project/client team managing software build & workflow decisions
• Led a project managing doctors, software developers, & Epic team resulting in 40% time reduction in case reporting
• Managed all phases of 1.5M budget, implementing on time & under budget
• Wrote weekly & monthly reports for project team & executive leadership
• Managed a team of analysts & trainers for duration of the implementation
• Selected to mentor 2 mentees in the company's new hire development program.

Minor: International Business Major GPA: 3.66

Awards:

OSUccess Award Winner OSU Senior of Significance Nominee