Summary
Overview
Work History
Education
Skills
Timeline
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Keith Rollins

Edmond,OK

Summary

Results-driven Marketing Communications Specialist with experience leading teams to execute digital marketing strategies. Skilled in creating SEO-focused content and engaging email campaigns that enhance brand presence. Proven ability to manage social media and produce content that educates and drives customer conversion. Strong leadership skills ensure alignment with brand messaging and strategic goals

Overview

14
14
years of professional experience

Work History

Marketing Communications Lead

APMEX
Oklahoma City, OK
08.2023 - Current
  • Developed and executed digital materials for sales promotions, enhancing brand visibility
  • Authored educational articles on investing, contributing to increased audience engagement
  • Optimized WordPress content using SEO techniques, improving website traffic.
  • Strategized social media content to increase reach and engagement.
  • Develop landing page content for sales promotions and custom releases.
  • Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Collaborated on print advertisements, aligning with brand strategy.

Freelance Copywriter

Keith Rollins Writes
Edmond, OK
04.2019 - Current
  • Craft brand-specific content for small businesses and personal brands.
  • Design high-conversion email sequences.
  • Edit and proofread various marketing materials, ensuring clarity and consistency.

Parts Professional

Janzen Toyota
Stillwater, OK
08.2019 - 06.2020
  • Assisted customers with Toyota parts and accessories inquiries.
  • Collaborated with service and body shop departments to meet vehicle part needs.
  • Managed inventory and handled shipping and receiving processes.

Shop Manager

Downtown 66
Stillwater, OK
06.2011 - 08.2019
  • Managed daily operations and a team of 5-8 employees.
  • Trained new hires and fostered a team-based work environment.
  • Maintained accurate bookkeeping and ensured a seamless month-end accounting process.

Education

High School -

Hooker High School
Hooker, OK
05.2008

Skills

  • Developing and spearheading digital marketing campaigns
  • Content strategy development
  • Analytics and reporting
  • Brand development
  • Team leadership
  • Customer service excellence
  • Detail orientation
  • Copywriting and editing
  • Email marketing
  • Technical documentation
  • Search engine optimization
  • Social media strategy development and management
  • WordPress expertise
  • Microsoft Office proficiency
  • Time management skills
  • Problem-solving techniques

Timeline

Marketing Communications Lead

APMEX
08.2023 - Current

Parts Professional

Janzen Toyota
08.2019 - 06.2020

Freelance Copywriter

Keith Rollins Writes
04.2019 - Current

Shop Manager

Downtown 66
06.2011 - 08.2019

High School -

Hooker High School

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Keith Rollins