Keith Samuel Jr.
Hayward,CA
Summary
Passionate Product Marketing Manager with 9+ years of experience developing product marketing strategies and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
9
9
years of professional experience
Work History
Product Marketing Manager
Salesforce
02.2023 - 04.2025
- Drove marketing strategy for a $2B product portfolio, balancing brand consistency with tailored messaging for multiple audience segments
- Led product demo strategy and created engaging demos showcased in keynotes at conferences, trade shows, and online webinars
- Established a data-driven web and content strategy, optimizing user journeys and increasing lead conversions
- Oversaw multiple product launches, collaborating with product, sales, and creative teams to coordinate go-to-market activities and measure success
- Enabled global sales teams with robust assets-pitch decks, case studies, customer stories-facilitating quicker sales cycles and higher win rates
- Built a comprehensive library of customer use cases, highlighting real-world success stories to drive prospect interest and retention
Associate Product Marketing Manager
Salesforce
11.2021 - 02.2023
- Presented weekly executive readouts, synthesizing key metrics and offering strategic recommendations to guide leadership decisions
- Sourced and organized supporting content (customer quotes, data points) for high-visibility collateral and customer-facing materials
- Developed clear, succinct project briefs that aligned cross-functional teams on objectives, target audiences, and timelines
- Authored a range of content-including blog posts, datasheets, and customer stories-to nurture leads and strengthen brand credibility
- Planned and executed marketing campaigns that leveraged multi-channel touchpoints to drive awareness, engagement, and pipeline growth
SR. Representative, Product Marketing
Salesforce
02.2020 - 11.2021
- Crafted benefit-driven product positioning for new releases, increasing awareness and accelerating adoption among target segments
- Led cross-functional product launch initiatives, including internal training, external rollouts, and ongoing marketing support
- Created and maintained a library of internal and external facing assets-white papers, webpages, and solution briefs-driving consistent messaging across channels
- Supported go-to-market planning and web strategy, contributing to improved site traffic, lead quality, and pipeline growth
Representative, Product Marketing
Salesforce
06.2018 - 02.2020
- Developed a suite of high-impact sales assets (decks, one-pagers, demo scripts) that streamlined global sales efforts
- Partnered with global teams to shape and execute integrated campaigns, leveraging Salesforce CRM data to measure impact and refine targeting
- Delivered compelling demo scripts and feature-level videos emphasizing product value and differentiation, resulting in higher product engagement
- Analyzed market trends and competitor positioning to ensure campaign strategies consistently resonated with target audiences
Contractor, Product Marketing
Salesforce
03.2017 - 06.2018
- Drove adoption marketing initiatives that elevated awareness and usage of new and existing product features
- Led community engagement programs, fostering user advocacy and capturing valuable customer feedback for future releases
- Supported external event strategy by collaborating with stakeholders to align event goals, messaging, and post-event follow-through
Intern, Product Marketing
Salesforce
08.2016 - 02.2017
- Created dynamic enablement videos for the sales organization, improving sellers' product knowledge and pitch effectiveness
- Produced engaging customer-facing sizzle reels that highlighted key product differentiators and brand storytelling
- Collaborated cross-functionally to source supporting content for narrative development, ensuring a consistent voice across marketing assets
Education
Bachelors - Business Operations & Logistics
Southern New Hampshire University
Manchester, NH10.2025
AST - Business Administration
Chabot College
Hayward, CA01.2021
Associate of Arts - Business Communication, Professional Skills, Tech Foundations, IT Help Desk, Network System Administration, Web Development
Year Up / Foothill College
San Jose, CA01.2017
Audio Engineering: Live sound, studio recording, Audio Post Production, Mixing and Mastering
Los Angeles Recording School
Los Angeles, CA01.2010
Skills
- Project Management
- Positioning
- Messaging
- Narrative Development
- Presentation
- Demos
- Asset development
- Campaign development
- Customer engagement
- Sales Enablement
- Adoption Marketing
- Excel
- Powerpoint
- Team Leading
- Salesforce Platform
- Content marketing
- Marketing strategy
- Product launches
- Value propositions
- Product positioning
- Marketing campaign management
- Go-to-market strategy development
- Marketing analytics
- Product marketing
- Lead generation campaigns
- Sales enablement
- Research and development
- Competitive analysis
- Marketing campaigns
Timeline
Product Marketing Manager
Salesforce
02.2023 - 04.2025
Associate Product Marketing Manager
Salesforce
11.2021 - 02.2023
SR. Representative, Product Marketing
Salesforce
02.2020 - 11.2021
Representative, Product Marketing
Salesforce
06.2018 - 02.2020
Contractor, Product Marketing
Salesforce
03.2017 - 06.2018
Intern, Product Marketing
Salesforce
08.2016 - 02.2017
AST - Business Administration
Chabot College
Audio Engineering: Live sound, studio recording, Audio Post Production, Mixing and Mastering
Los Angeles Recording School
Bachelors - Business Operations & Logistics
Southern New Hampshire University
Associate of Arts - Business Communication, Professional Skills, Tech Foundations, IT Help Desk, Network System Administration, Web Development
Year Up / Foothill College
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