KEITH SCISM
Henderson,USA
Summary
Results-driven Store Director with a strong background in sales strategy, team performance, and training and development. Proven success in surpassing sales goals through proven engagement, clienteling, and coaching methods. Recognized for operational excellence, achieving flawless inventory management, P&L management and effective payroll control.
Overview
24
24
years of professional experience
Work History
Store Director
DAVID YURMAN
Las Vegas, NV
07.2023 - Current
- Drove sales to become top sales volume door on West Coast and third largest boutique out of 59 domestic stores. Growth from third on west coast and sixth in domestic when I began in 2023.
- Consistently exceeded sales targets and KPI goals through team selling and mentorship including increases in conversion, UPT, and AUR.
- Coached managers, brand ambassadors, and operational staff on delivering exceptional client experiences.
- Achieved sales by focusing on four C’s: Conversion, Clientelling, CRM analysis, and Coddling.
- Mentored managers to empower teams through motivation and daily communication.
- Oversaw sales strategy, budget management, P&L, and store operations with perfect inventory results.
- Maintained payroll budget through effective scheduling and overtime control.
- Member of Corporate Training committee as trainer for new clientelling program, and assisted in development of Signature Leadership Academy.
Store Manager
DAVID YURMAN OUTLET
Las Vegas, NV
09.2018 - 07.2023
- Drove sales for second largest volume outlet in U.S. through enhanced customer engagement strategies.
- Achieved sales goals by improving client in-store experience and executing outreach initiatives by Brand Ambassadors.
- Coached and developed team of managers, brand ambassadors, and operational staff to enhance performance.
- Designed and implemented management development course, mentoring managers to effectively lead their teams.
- Oversaw sales planning, budget management, P&L, and overall store operations to maximize profitability.
- Maintained payroll budget through strategic scheduling and strict overtime management.
- Created and delivered performance plans for all store staff members to foster accountability.
- Recruited talent aligning with David Yurman brand image to uphold quality standards.
Sales Advisor
CARTIER
Las Vegas, NV
09.2016 - 09.2018
- Drove personal sales by introducing clients to the Maison, engaging, and building strong relationships.
- Developed client relationships through consistent outreach over 30-60-90 day programs.
- Consistently achieved personal monthly sales goals.
- Pursued brand and product education via online resources and corporate training sessions.
- Focused on achieving personal development objectives outlined in annual performance plan.
- Selected for Prestige High Jewelry and Heritage training in New York, becoming a Certified High Jewelry Sales Advisor in 2018.
Store Manager
DAVID YURMAN
Las Vegas, NV
02.2012 - 03.2016
- Drove sales for fourth largest volume boutique among 37 domestic stores specializing in jewelry and timepieces.
- Achieved sales through conversion strategies, relationship building, CRM reporting, and enhancing customer experience.
- Established connections with local community leaders and organized charitable events for partners like Public Education Foundation and Nevada Cancer.
- Coached managers, sales professionals, and operational staff to improve overall performance.
- Mentored managers to enhance team motivation, coaching techniques, and communication skills.
- Advanced sales professionals to specialized roles including men's, visual, timepiece, and bridal specialists.
- Oversaw sales planning, budget management, P&L analysis, and store operations.
- Maintained payroll budget with effective scheduling and control over overtime.
Assistant Store Manager/Corporate Trainer
DAVID YURMAN
Las Vegas, NV
11.2008 - 02.2012
- Achieved three promotions within two years, demonstrating rapid career advancement.
- Managed, motivated, and developed a sales team of 10 professionals and an operations staff of four.
- Drove sales by actively coaching on the sales floor, dedicating 70% of time to client development.
- Communicated sales goals and provided ongoing coaching to ensure monthly targets were met.
- Collaborated with staff to develop a robust client book, enhancing client relationships and business growth.
- Assisted sales personnel with organizational strategies for 100% client follow-up.
- Participated in networking events to boost brand awareness within the local community.
- Implemented pre-shift meetings across the region to enhance communication and operational efficiency.
Operations Manager
DAVID YURMAN
Las Vegas, NV
10.2007 - 11.2008
- Promoted to Operations Manager after seven months of exemplary performance.
- Managed operations staff of four plus inventory control manager to ensure efficiency.
- Cultivated a strong operations team through ongoing training and coaching initiatives.
- Trained and developed repair specialist to enhance service capabilities.
- Oversaw all operational functions, including daily activities and physical inventory management.
- Handled special order and inquiry requests for sales team to improve response time.
- Facilitated training for new sales staff on product knowledge and operational procedures.
- Implemented cost-cutting measures that significantly reduced supply expenditures.
Inventory Control/Visual Merchandising Manager
DAVID YURMAN
Las Vegas, NV
03.2007 - 10.2007
- Ensured inventory accuracy and communicated needs to buying division.
- Created new hire training checklist in collaboration with national operations manager.
- Re-trained sales staff on essential operational procedures.
- Maintained merchandising standards on sales floor, regularly re-merchandising cases for freshness.
- Implemented display binder of case line pictures to support visual standards adherence.
Program Trainer/Specialist – GE Money Retail Finance
CLIENT DEVELOPMENT SERVICES
Las Vegas, Nevada
03.2006 - 03.2007
- Consistently surpassed monthly program usage targets through strategic planning and execution.
- Fostered strong relationships with merchants to enhance program engagement.
- Managed sporting goods retailers to establish industry-leading training practices.
- Designed innovative training techniques for new retailers, boosting merchant participation.
- Educated team members on effective training methods to maximize program results.
- Trained and coached six new specialists, driving team success beyond group objectives.
Assistant Store Manager
THE WATCH BOUTIQUE AT MGM GRAND
Las Vegas, Nevada
02.2002 - 03.2006
- Manage, coach, and motivate a commissioned sales team of six sales professionals.
- Generate sales through focus on client follow-up and development.
- Strategized and put into place plans to grow sales from $2.7M to $4M.
- Responsible for setting sales associates monthly goals.
- Analyzed buying trends and collaborated with corporate buying team in order to maximize sales.
- Responsible for all staff sales, product knowledge, and operational training.
- Accountable for store scheduling, budget management, payroll, commissions, special order placement, merchandising, and enforcing security procedures.
- Achieved 0% shrink of store inventory for four consecutive years.
- Active participant in the MGM Mirage Voice Foundation Charity.
Education
Associate of Arts Degree - Liberal Arts and Humanities – Social Science
Columbia-Greene Community College
Hudson, New York05.1998
Skills
- Sales strategy and budget management
- Clienteling techniques
- Performance coaching
- Customer relationship management
- Visual merchandising
- Training and mentoring
- Team leadership and coaching
- Recruiting and hiring
Timeline
Store Director
DAVID YURMAN
07.2023 - Current
Store Manager
DAVID YURMAN OUTLET
09.2018 - 07.2023
Sales Advisor
CARTIER
09.2016 - 09.2018
Store Manager
DAVID YURMAN
02.2012 - 03.2016
Assistant Store Manager/Corporate Trainer
DAVID YURMAN
11.2008 - 02.2012
Operations Manager
DAVID YURMAN
10.2007 - 11.2008
Inventory Control/Visual Merchandising Manager
DAVID YURMAN
03.2007 - 10.2007
Program Trainer/Specialist – GE Money Retail Finance
CLIENT DEVELOPMENT SERVICES
03.2006 - 03.2007
Assistant Store Manager
THE WATCH BOUTIQUE AT MGM GRAND
02.2002 - 03.2006
Associate of Arts Degree - Liberal Arts and Humanities – Social Science
Columbia-Greene Community College