Keith Wade
Lincoln,CA
Summary
Keith is a highly skilled communications expert with a proven track record of success in supporting organizations. With 7 years of experience in the field, Keith possesses a deep understanding of the unique communication challenges faced by fire departments and the ability to develop and implement effective strategies to address them.
Overview
23
23
years of professional experience
Work History
Consultant
2ndAlarm Communications Group
07.2023 - Current
- Strategic Communications Planning
- Media Relations
- Content creation
Battalion Chief
Sacramento Fire Department
06.2023 - Current
Fire Captain
Sacramento Fire Department
11.2012 - 06.2023
Public Information Officer
Sacramento Fire Department
03.2018 - 04.2023
- Set up interviews with staff members to field media requests.
- Managed routine and crisis communications with media and members of public.
- Managed websites and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
- Wrote press releases, talking points and and responses to requests for information.
- Pitched stories to media organizations to promote company interests.
- Produced and distributed internal and external communications.
- Forged strong media relationships to further public relations goals.
Firefighter Paramedic
Sacramento Fire Department
09.2001 - 10.2012
Education
Bachelors of Business Administration - Business Administration And Management
California Coast University
Santa Ana, CA08.2021
Skills
- Crisis Communications
- Brand Management
- Critical Thinking
- Community Relations
- Content Development
- Social Media
- Media Relations
- Media training
- Public Speaking
Accomplishments
- 2023 Best Social Media Account by the IAFF
- Recognized by CAL-FIRE and City of Sacramento for PIO work on the Caldor Fire
- Lead PIO for Sac IMT
Timeline
Consultant
2ndAlarm Communications Group
07.2023 - Current
Battalion Chief
Sacramento Fire Department
06.2023 - Current
Public Information Officer
Sacramento Fire Department
03.2018 - 04.2023
Fire Captain
Sacramento Fire Department
11.2012 - 06.2023
Firefighter Paramedic
Sacramento Fire Department
09.2001 - 10.2012
Bachelors of Business Administration - Business Administration And Management
California Coast University
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