KEITH WILLIAMS

Org Leadership

I lead the design and research organization's roadmap planning process and OKR setting for an org of 115 designers and researchers. Additionally, I am responsible for managing our organization's budget, headcount, and annual planning. My team also handles all vendor contracts and relationships. I lead the redesigning process of the career expectations for all design functions.

Team Development

I transformed a Research & Design Ops team into an embedded program management team. This transition involved conducting a talent assessment, restructuring the existing team, and recruiting additional senior talent to enhance the team's skill set and capabilities.

Product & Program Achievements

• Was the DRI to launch a new Instacart app information architecture. Defined the product execution strategy and lead a team of DPMs & TPMs to continuously identify and mitigate risks ensuring it launched on time.
• Directly supported 4 generative AI design sprints to incorporate Generative AI first experiences into main app experiences.
• Launched new planning and prioritization framework enabling the Design org to shift 25% of design capacity to projects on the 1+ year horizon supporting Instacart's biggest products bets.

Org & Team Leadership

• Designed and formed a Product Experience organization (~200 people) comprised of 3 functions (QA Engineering, Experience Analytics, Program Management).
• Set product and program strategies by leading org-wide roadmap planning, setting measurable OKRs, standardizing operating models, and staffing against priority areas, resulting in consistent 20%+ impact growth half-over-half.
• Led and managed a team of 15 program managers (ICs & managers) and multiple stakeholders across time zones
• Identified personal and career growth opportunities for each member on the team by aligning to their strengths, creating mentorship & new hire onboarding programs, and leading monthly career conversations
• Managed a team budget of $9M.
  

Product & Program Strategy

• Established an Instagram usability program/team to improve E2E product experiences through data insights, launching Reels features that increased Reels production by 1% and Funnel Completion Rate by >2%.
• Created a content experimentation (A/B testing) program to leverage data to make product and content decisions, resulting in localized product names for FB Dating and +4% incremental revenue for Facebook Ads.
• Launched product features and improvements to drive $100M in annualized revenue, 300K incremental active advertisers, and 650K Instagram Monthly Active Users.

Product & Program Growth

• Created and scaled eight 0-1 global user-insights programs to improve product usability and drive international growth
• Influenced product and program strategies by prioritizing top opportunities based on scale, severity, and effort
• Leveraged data and user insights to identify top user pain points, quantify projected impact, ideate on product solutions, and execute on them to drive measurable product impact

Shipped Product Highlights

• Optimized Marketplace Ads experience increasing active advertisers by 1% and revenue by 4.6%
• Improved the right-to-left Arabic Instagram registration increased MAU by 174k/yr
• Optimized job creation process increasing applications by .2% globally & 7.2% on Lite
• 15% increase in Portuguese/Spanish Marketplace Boost Ads
• 1.05% increase in Marketplace top KPI for listing interactions using CTA optimization
• Shipped usability improvements that increased Stories and Marketplace users by >2%

• Built and scaled a team of 7 program managers who drove international product strategies by integrating language and cultural differences into the localized user experiences. Some highlights included:
• Created and scaled a new payment testing program to drive growth for Meta’s payments and commerce products, resulting in $1M in incremental revenue and enabling 12% of Africa’s payment volume.
• Led Shops & Reels product expansions by identifying user needs and executing on growth opportunities, resulting in the launch of UK Shops and improved Reels usability.

• Supported all iOS, www & video publisher product launches for videos
• Performed in depth statistical analysis to understand how people interact with videos, what they like to watch and how they behave with autoplaying videos.

• I developed the first wearable device for swimming that automatically records splits from swimmers in the water and instantly transmits this information to a coach's mobile device.

Functional lead on the eligibility team for a state implementation of an Integrated Eligibility Systems and Healthcare Exchange (Affordable Care Act). Designed and built the rules engine (Oracle Policy Automation) which powers the enrollment of welfare programs. This role required extensive communication with offshore team, constant interaction with the client and an in-depth understanding of all welfare programs offered by client states.