Hi, I’m
KEITH A. RIGBY
Venetia,PA
Summary
Proven marketing and commercial leader. Strong leadership skills and a proven track record in getting results in a roll up your sleeves environment. Creative and organized strategist recognized for developing improved processes and people. Success collaborating with executive leadership in a matrixed environment. Accomplished in budgeting, strategic planning and managing a diverse work group.
Overview
30
years of professional experience
Work History
PPG INDUSTRIES, INC
DIRECTOR, MARKETING COMMUNICATIONS
02.2019 - Current
Job overview
- Responsible for leading global marketing communications strategy for PPG's global Industrial Segment including Automotive OEM, Global Operations and Procurement
- Member of Executive Vice-Presidents global leadership team and develop cadence of programs to profitable growth and drive employee engagement
- Lead team of regional and channel marketing partners that drive global alignment and execution
- Responsibilities include:
- Lead marketing and communications strategy
- Develop value-focused sales collateral
- Execute best-in-class product launches
- Manage web presence and all digital marketing programs
- Lead social media and inbound marketing programs
- Plan and implement public relations and thought-leadership activities
- Build tradeshow and customer events that link to customer return on investment
- Manage PPG branding and messaging to build corporate reputation
SAE INTERNATIONAL
DIRECTOR, MARKETING
07.2016 - 02.2019
Job overview
- Developed overall strategic marketing and communications plan
- Led development of corporate branding, campaign strategies and demand generation for all inbound marketing activities
- Led development of all digital, social and e-Commerce activities across the business by integrating VOC and customer insights into usability and experience
- Developed content marketing programs that increases subscribers, members, and ultimately drives revenue for global product lines using marketing automation tools
- Supervise integrated marketing team and outside agency partners to increase engagement and improve marketing results through metrics
- Lead global marketing committee to build collaboration and share best practices.
SITEONE LANDSCAPE SUPPLY, FORMERLY JOHN DEERE
VICE-PRESIDENT, MARKETING
06.2015 - 07.2016
Job overview
- Rebuilt marketing team to drive sustainable growth, increase market share, and enhance profitability that eventually led organization to an IPO
- Developed company rebranding effort and product category expansion
- Implemented operational plans for all areas of marketing including, print, digital marketing, branding, private label, events, communications; supported by executable initiatives that delivered results in line with business goals
- Launched new products and enterprise solutions that grew market share by 4%
- Developed business strategy that includes rationalizing strategic suppliers to increase operating margins by 2.7%
- Created e-commerce vision aligned with customer needs and implemented best in class PIM system
- Collaborated with supply chain to ensure correct inventory approach for promotions and merchandising.
WESCO DISTRIBUTION
DIRECTOR, PRODUCT CATEGORY MARKETING
07.2011 - 06.2015
Job overview
- Developed go to market category strategy for WESCO's (8) eight product categories
- Built category specific marketing programs in partnership with suppliers that targeted growth markets
- Led product category marketing team to align customer and sales segment driving market share improvements
- Launched NASCAR racing program that delivered 12 new customers and over $30m in revenue over 3 years
- Developed US business strategy that included rationalizing strategic suppliers to increase operating margins.
ZOLTUN, INC
VICE PRESIDENT – MARKETING SERVICES
04.2009 - 07.2011
Job overview
- Led reorganization of personnel to best utilize internal talent and deliver results improving profitability by 120%
- Managed Business Development direction increasing sales growth by 20% and identifying new prospects
- Led development of job functions, roles, and processes while improving culture by setting corporate and personal goals and objectives
- Led business to business and business to consumer strategic messaging meetings.
PPG INDUSTRIES, INC
CHANNEL SALES & MARKETING MANAGER
01.2007 - 04.2009
Job overview
- Led marketing and brand management for Olympic Paints and Stains sold through national accounts
- Supervised brand marketing and research team for voice of the customer experience
- Identified product mix and market pricing best suited for national retailers like Lowe's and Menard's
- Led change management efforts in marketing processes and procedures for product promotions
- Fiscal year profit increase of 5% on $230 million in sales with Lowe's.
EATON CORP
DIRECTOR
11.1997 - 12.2006
Job overview
- GLOBAL MARKETING & COMMUNICATIONS AND VARIOUS COMMERCIAL ROLES
- Led global marketing team consisting of 38 team members and over $18m budget
- Led brand strategy, communications and integration for Westinghouse, Cutler-Hammer and Powerware
- Provided strategic direction for 29 product lines with both marketing and engineering groups
- Led media relations messaging and crisis management related activities on global basis
- Leader of marketing development for general sales resulting in double digit annual growth
- Worked with business leaders to identify 13 vertical markets poised for growth within the industry.
MCKEE STEWART EQUIPMENT CORP
SALES ENGINEER
05.1993 - 11.1997
Job overview
- Built marketing and product selection tools for material handling equipment to facilitate sales to national accounts
- Expanded both customer orders and number of customers served by 25%
- Personally generated 20% of division's $5 Million annual sales.
Education
University of PhoenixPhoenix, AZ
MASTERS OF BUSINESS ADMINISTRATION from Marketing
2004
Clarion University of PAClarion
BACHELOR OF SCIENCE from Communication
1993
Skills
- Marketing Strategies
- Corporate Messaging
- Global Sales and Marketing
- Team Member Development
- Strategic Positioning
- Public and Media Relations
- Market Research
- Personnel Development
- Digital Communications
- Lead Generation Management
- Brand Oversight
Affiliations
PowerLink (Board Member for PCTI)
Business Marketing Association (Associate Member) American Marketing Association (Associate Member) International Association of Business Communicators (Associate Member)
Carnegie Science Center (Former Board Member: CSC Awards of Excellence)
Timeline
DIRECTOR, MARKETING COMMUNICATIONS
PPG INDUSTRIES, INC
02.2019 - Current
DIRECTOR, MARKETING
SAE INTERNATIONAL
07.2016 - 02.2019
VICE-PRESIDENT, MARKETING
SITEONE LANDSCAPE SUPPLY, FORMERLY JOHN DEERE
06.2015 - 07.2016
DIRECTOR, PRODUCT CATEGORY MARKETING
WESCO DISTRIBUTION
07.2011 - 06.2015
VICE PRESIDENT – MARKETING SERVICES
ZOLTUN, INC
04.2009 - 07.2011
CHANNEL SALES & MARKETING MANAGER
PPG INDUSTRIES, INC
01.2007 - 04.2009
DIRECTOR
EATON CORP
11.1997 - 12.2006
SALES ENGINEER
MCKEE STEWART EQUIPMENT CORP
05.1993 - 11.1997
University of Phoenix
MASTERS OF BUSINESS ADMINISTRATION from Marketing
Clarion University of PA
BACHELOR OF SCIENCE from Communication
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