Kelada Stout
Augusta,GA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills.
Overview
10
10
years of professional experience
Work History
Product Manager
Resident Home Corporation
10.2020 - Current
- Increased product adoption by developing and implementing effective marketing strategies.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Enhanced user experience, resulting in increased customer satisfaction and retention rates.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Reduced production costs through strategic supplier negotiations and process improvements.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Presented compelling product demonstrations at industry conferences, garnering significant interest from potential customers and stakeholders alike.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Prioritized roadmap in order to achieve product goals and metrics.
- Managed product demonstrations and testimonials for performance evaluation.
- Monitored market trends and competitor performance to update promotional strategies.
- Coordinated project planning and execution with team members and team leads.
- Analyzed metrics to measure product performance.
- Maintained positive vendor relations to build strong partnerships.
Retail Sales Manager
Asurion
07.2018 - 10.2020
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Developed strong customer relationships through attentive service and expert product knowledge, resulting in repeat business.
- Trained new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
- Managed inventory effectively to minimize stock shortages and ensure optimal levels of merchandise for maximum sales.
- Analyzed sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
- Implemented targeted marketing campaigns that drove traffic into the store, increasing overall footfall and conversion rates.
- Collaborated with other department managers to create a cohesive in-store experience that maximized cross-selling opportunities between departments.
- Addressed customer complaints professionally and efficiently, resulting in satisfied customers who continued to patronize the store.
- Conducted regular staff meetings to discuss goals, progress toward targets, and areas needing improvement or focus for the entire team.
- Provided ongoing coaching and feedback to sales associates, fostering an environment conducive to learning and professional growth.
- Coordinated special events within the store such as product launches or promotional activities that generated excitement among customers.
- Negotiated favorable pricing terms with vendors while maintaining positive relationships, allowing for better profit margins without sacrificing quality.
- Ensured compliance with all state employment laws by staying up-to-date on regulations affecting hiring practices, payroll standards, benefits administration, and more.
- Managed store budget effectively, ensuring expenses stayed within predetermined limits while maintaining a high level of customer satisfaction.
- Evaluated employee performance regularly, conducting annual reviews and providing constructive feedback to encourage growth and improvement.
- Implemented loss prevention strategies which reduced shrinkage rates significantly over time.
- Worked closely with upper management to develop short-term and long-term goals for the store, aligning objectives with the company''s mission and vision.
Store Manager
SLEEP SOLUTIONS
08.2016 - 11.2018
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Completed point of sale opening and closing procedures.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Developed and implemented successful staff incentive programs to motivate employees.
- Trained new employees on proper protocols and customer service standards.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Streamlined purchasing processes, negotiating with vendors for better prices and payment terms.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Assessed local market trends to make informed decisions regarding product assortment adjustments or pricing changes based on consumer demand patterns.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Assisted with hiring, training and mentoring new staff members.
- Approved regular payroll submissions for employees.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Education
Bachelor's - Business Management
University of Memphis
Memphis, TN05.2020
Skills
- User Feedback Collection
- Product Lifecycle Management
- Improvement Metrics Measurement
- Agile Software Development
- Product Vision and Strategy
- Brand Building
- Competitive Analysis
- Remote Work
- Research and Trend Analysis
- Project Planning
- Responsive Design Approaches
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 25 staff members.
Timeline
Product Manager
Resident Home Corporation
10.2020 - Current
Retail Sales Manager
Asurion
07.2018 - 10.2020
Store Manager
SLEEP SOLUTIONS
08.2016 - 11.2018
Bachelor's - Business Management
University of Memphis
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