Kelani Anastasi
Doylestown,PA
Summary
Highly accomplished and results-driven individual executes and leads successful marketing campaigns. Proven track record in driving revenue growth through innovative marketing strategies and content creation. Expert in managing high-level projects, developing digital marketing strategies, and building meaningful relationships with clients. Passionate about creating an impactful and memorable connection with customers through engaging campaigns.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Kynship
04.2023 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created the weekly newsletter for the company.
- Oversaw and produced the podcast Influencer Marketing Blueprint.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Used data analytics to track lead generation campaigns and improve quality.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Created and managed social media campaigns to increase brand engagement.
Producer & Video Editor
Marisa Ripepi - Celebrity Stylist
02.2023 - Current
- Facilitates communication to synchronize work.
- Plans videos by managing production through stages to completion.
- Develops production plans and organized resources to achieve prompt delivery of projects.
- Creating mesmerizing content on Youtube and Tiktok for weekly uploads.
YouTube Content Creator
Self Employed
06.2019 - Current
- Applies current editing and photography tools to tell great stories.
- Develops original content through social listening and independent sources.
- Identifies target audiences to analyze characteristics, behavior and media habits.
- Generates stories to reflect current trends and news to pull audience into website.
Content Distribution Specialist
Common Thread Collective
09.2022 - 12.2022
- Contributed to brand message development, driving brand consistency across platforms
- Oversaw media management software and CRM, supporting utilization of essential communications tools
- Monitored and analyzed marketing programs, optimizing campaigns to improve ROI
- Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels
- Shared marketing information and strategy with sales team
- Prioritized and managed multiple content projects with competing timelines and deliverables
- Skilled in using SEO best practices to optimize content for organic search engine rankings
- Crafted high-quality content to engage target audiences and boost brand loyalty
- Assisted in the development of a variety of content types, including articles, whitepapers, and e-books
- Formed effective working relationships across multiple marketing projects in organization
- In charge of four, main company accounts using Tiktok, Instagram, LinkedIn & Facebook
- Created all graphics, scheduled content, social media strategies & client outreach
- Spearheaded weekly content planning meetings for the content calendar
- Streamlined reporting of MQLs for all leads coming from organic social
- In charge of turning weekly articles into content for all social platforms organically.
Social Media Marketing Specialist
Common Thread Collective
03.2022 - 09.2022
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Researched current trends and best practices to develop innovative and impactful campaigns.
Social Media Manager
Royal Horizon Media
05.2021 - 03.2022
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement
- Built and ran social media campaigns, aligning with corporate brand strategy
- Researched social media trends and monitored competitor activity, evolving highly relevant social content
- Set regular social media benchmarks and goals using platform analytics to monitor progress of campaigns
- Established and maintained relationships with influencers to boost brand awareness.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Education
Bachelor of Arts - Television Production & Digital Media
Montclair State University
Montclair, NJ05.2020
Skills
- Brand Development
- Product Development
- Campaign Management
- Brand-Building Strategies
- Project Management
- Customer Relationship Management
- Developing Targeted Leads
- Partnership Development
- Social Media Marketing
- Social Media Platforms
- Digital Marketing
- Customer Acquisition
Timeline
Marketing Manager
Kynship
04.2023 - Current
Producer & Video Editor
Marisa Ripepi - Celebrity Stylist
02.2023 - Current
Content Distribution Specialist
Common Thread Collective
09.2022 - 12.2022
Social Media Marketing Specialist
Common Thread Collective
03.2022 - 09.2022
Social Media Manager
Royal Horizon Media
05.2021 - 03.2022
YouTube Content Creator
Self Employed
06.2019 - Current
Bachelor of Arts - Television Production & Digital Media
Montclair State University
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