Kelden Strawhun
Lemon Grove,CA
Summary
Dynamic sales professional with a proven track record at Emerald Flowers, excelling in team building and strategic sales initiatives. Achievements include:
Emerald Flowers: Boosted district sales by 25% within 18 months through strategic leadership and targeted marketing efforts.
MedMen: Spearheaded sales initiatives, consistently surpassing targets, and played a key role in driving revenue growth. Nearly advanced to a managerial role due to outstanding performance.
Adept at problem-solving and upselling, I foster strong customer relationships while ensuring compliance with industry regulations. My attention to detail and project management skills drive revenue growth and enhance customer satisfaction.
Overview
11
11
years of professional experience
Work History
Construction Worker
Gonzalez Construction
Lemon Grove, CA
01.2025 - Current
- Operated heavy machinery for site preparation and material handling.
- Assisted in framing, drywall installation, and finishing work on residential projects.
- Conducted safety inspections and maintained compliance with safety protocols on-site.
- Collaborated with team members to complete tasks efficiently and meet project deadlines.
- Utilized hand and power tools for various construction tasks while ensuring quality standards.
- Participated in training sessions to enhance skills in construction techniques and safety practices.
- Monitored inventory levels of materials and reported needs for timely procurement.
- Supported senior workers in overseeing project workflows and mentoring junior staff members.
Lead Sales Associate
MedMen
Anaheim, CA
01.2019 - 04.2023
- Collaborated with management to identify market trends and adjust sales approaches accordingly.
- Maintained compliance with industry regulations and company policies during all sales activities.
- Fostered strong relationships with customers, resulting in increased loyalty and repeat business opportunities.
- Analyzed sales data to identify areas for improvement and implement targeted action plans for growth.
- Handled cash register operations and customer transactions to process payments.
- Resolved customer issues promptly, ensuring satisfaction and loyalty.
- Processed and stocked merchandise in accordance with store standards.
- Contributed towards improving overall store ambience by maintaining a clean and organized work environment.
- Performed inventory control procedures to manage stock.
- Maintained store visual standards by setting up window and interior displays to merchandising guidelines.
- Trained, coached, and mentored new sales associates for maximum performance.
- Assisted customers in making informed purchasing decisions by providing expert advice on product features and benefits.
- Managed inventory effectively, minimizing stock-outs and overstock situations.
- Trained new sales associates to ensure consistent performance across the team.
- Delivered excellent customer service for repeat business and referrals.
- Developed and maintained knowledge of current sales and promotions.
- Developed a loyal client base through personalized attention, product knowledge, and exceptional service standards.
Lead Sales Associate
Laguna Woods Medical Cannabis
Laguna Hills, CA
06.2017 - 11.2018
- Trained and mentored new sales associates on product knowledge and customer engagement techniques.
- Developed and implemented effective sales strategies to enhance customer experiences and drive revenue.
- Conducted product demonstrations to educate customers on benefits, features, and usage of products.
- Managed inventory levels through regular stock assessments, ensuring optimal product availability for customers.
- Collaborated with management to identify market trends and adjust sales approaches accordingly.
- Fostered strong relationships with customers, resulting in increased loyalty and repeat business opportunities.
- Developed and maintained knowledge of current sales and promotions.
- Trained new sales associates to ensure consistent performance across the team.
- Developed a loyal client base through personalized attention, product knowledge, and exceptional service standards.
- Implemented visual merchandising strategies to improve product presentation and increase sales conversions.
- Led team meetings to share best practices, set targets, and motivate staff members towards achieving goals.
- Collaborated with store management to develop promotions and marketing initiatives that boosted overall sales.
- Demonstrated effective communication skills when presenting sales pitches, addressing concerns, or negotiating deals with clients.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
District Sales Manager
Emerald Flowers
Oceanside, CA
01.2015 - 05.2017
- Developed and implemented sales strategies to increase market share within assigned district.
- Trained and mentored sales team on product knowledge and customer engagement techniques.
- Analyzed sales data to identify trends and adjust tactics for improved performance.
- Collaborated with marketing team to create promotional materials that align with regional needs.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Grew YOY sales Number% by consistently meeting and exceeding quotas.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Education
Certificate -
San Diego Bartending And Staffing
Mission ValleyHigh School Diploma - Genera
Eagles Peak Charter
Vista, CA06.2006
Skills
Problem-solving
Heavy lifting
Construction
Attention to detail
Team collaboration
I understand different strains, their effects, and consumption methods
I'm friendly, approachable, and able to guide customers to the right products
I'm clear with communication I explain products and answer questions
I'm all about Upselling, meeting sales targets, and handling transactions
I am very familiar with local laws and regulations around cannabis sales
I aim to ensure accurate record-keeping and inventory management
Project management
Growing
Trimming
Sales
Upselling
Product management
Team building
References
Brian Hollingsworth
512-578-8383
Military
Friend 20 years
Joshua Caves
442-464-1873
Addiction counselor
Friend 20 years
Timeline
Construction Worker
Gonzalez Construction
01.2025 - Current
Lead Sales Associate
MedMen
01.2019 - 04.2023
Lead Sales Associate
Laguna Woods Medical Cannabis
06.2017 - 11.2018
District Sales Manager
Emerald Flowers
01.2015 - 05.2017
Certificate -
San Diego Bartending And Staffing
High School Diploma - Genera
Eagles Peak Charter