Kelechi Onunka

• Worked with a client book of 40+ local home service businesses with a total budget of over $90,000
• Analyzed website performance using Google Analytics, Google Search Console, Google Business Profile, and other tools to identify areas requiring optimization efforts.
• Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
• Coordinated with content creators to optimize articles, blog posts, videos, and infographics for maximum search visibility.
• Enhanced customer engagement by creating and promoting high-quality, shareable home services content that adheres to SEO best practices and resonates with the target audience.
• Recommended website architecture, content, and linking changes to improve SEO positions for target keywords.

• Lead efforts with the product team for on-page optimization of store, product, and category pages.
• Collaborate with editorial and engineering teams to drive SEO in content creation and website programming.
• Provide weekly SEO reporting and updates on page traffic, site health, keyword rankings, and conversions.
• Use tools such as Google Analytics, Google Search Console, SEMRush, SimilarWeb, and Heap for reporting on various SEO metrics.
• Write copy for key pages, including store, coupon, category, and product pages.
• Audit and optimize Brad's Deals site to improve keyword-targeting URL strategies, website architecture, and content.

• Collaborated with over 25 automotive clients, engaging in regular client-facing meetings held on a weekly, biweekly, or monthly basis. These sessions were dedicated to in-depth discussions about strategic initiatives, performance results, and tailored recommendations.
• Communicate the effectiveness of SEO and other marketing efforts to new onboarding clients through in-depth data and trend analysis using Google Search Console, Google Analytics, and other SEO tools.
• Managed a team of associates to ensure the quality of work was at the highest level for the client at hand.
• Build quarterly SEO strategies (PowerPoint presentation) to showcase to clients the SEO goals and objectives for the quarter (organic rank, leads, conversions, site health, etc.).
• Conduct keyword research, utilizing Google Search Console and SEMRush, to implement content strategies to help increase client website rankings and growth.
• Complete in-depth analyses of clients' websites and off-page listings, including technical, visual, citation, keyword, and competitor audits.
• Correcting issues found in audits (broken pages, internal links, duplicate metadata, page redirects, etc.).
• Crafted and implemented strategies to increase search visibility and website traffic.
• Implemented a local geo-focused SEO strategy that hyper-focused on a client's main geo, which proved very successful over three months.
• Implement content and correct SEO technical issues on client websites (front-end development experience).
• Utilized local geo-focus strategies for a multitude of clients with successful results.
• Recognized as a client champion on multiple occasions for exceeding expectations in client service.
• Instrumental in persuading several clients to extend their partnership with Click Here Digital, leading to increased engagements for our digital marketing services across their dealership network.

• Collaborated with over 15 automotive clients, actively involved in regular client-facing meetings held on a weekly, biweekly, or monthly basis. These sessions were specifically designed for comprehensive strategic discussions, performance results, and SEO recommendations.
• Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
• Used various web tools such as Google Search Console, Google Analytics, and SEMrush to track site traffic, keyword rankings, and drive conversion optimization.
• Provided user experience changes for client sites by optimizing, creating, and auditing content.
• Correcting issues found in audits (broken pages, internal links, duplicate metadata, page redirects, etc.).
• Optimize website content and images to improve search engine rankings.
• Create and implement several high-ranking content pieces (blogs, landing pages, etc.) for popular auto dealership groups, including Tonkin, Findlay, and Kody Holdings.
• Helped achieve a number-one ranking for various keywords in Google search results for several auto dealerships.

• Worked with 15 law firms to develop and deploy content marketing strategies to improve organic search traffic.
• Created and published content for law firm websites, including legal law articles, blog posts, legal practice pages, and legal guides.
• Created and posted Google My Business posts and Facebook posts.
• Created popular landing pages that ranked high on the Google SERP for well-known law firms such as Anderson Carey, Clifton Black, and Goldstein & Orr.

• Created and published monthly newsletters for Sprint and reseller channels that helped obtain new clients for partners each month.
• Hosted webinars for fleet and trailer partners.
• Wrote and published white papers for Spireon vehicle intelligence products and solutions.
• Created collateral and content for our partners, including guides, whitepapers, webinars, case studies, and newsletters.
• Wrote a blog about the Christmas tree used at the White House, which was tracked with our tracking device.
• Know Your Drivers" and "Lease or Buy?" whitepapers, put the Spireon Clearinghouse site near the top of the SERP for searches related to Drug and Alcohol Clearinghouse.

• Collaborated closely with more than 20 dental offices to formulate and execute comprehensive marketing strategies and campaigns.
• Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
• Boosted brand awareness among target customer demographics with social, print, and email campaigns.
• Generated and distributed digital content for advertising.
• Constructed and oversaw several successful campaigns, including Back to School Raffle, Summer Video Skit, and Oral Health Minute. All of which brought more engagement to our dental offices and social media pages.
• Tracked and reported on marketing campaign responses.
• Answered general marketing department inquiries by email, phone, and mail.

• Maintained over 20 auto dealership social media accounts by posting messages, answering posts, and monitoring responses.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Assist fulfillment teams with daily content production and blogging.
• Generate engaging social media content for clients.
• Worked on several successful social media campaigns, including Happy Honda Days, Subaru Big Event, and Ford Summer Sale Event.
• Work closely with client success managers to strategize when and what content should go out.

• Assisted event and sponsorship programs by developing digital and on-site communication materials.
• Write and publish news articles and blogs for athletic website.
• Create content for social media outlets, including video clips, posts, and photos.
• Document and publicize the accomplishments of athletes on the school athletic website.
• Track statistics and information for different sports to compile into a media guide.
• Issue information to local and national media outlets.

APPLICABLE EXPERIENCE (Projects):

American Fuel & Petrochemical Manufacturers (AFPM) Recruitment Challenge

Research Coordinator: January 2016–May 2016

• Served as a member of the research team, conducting both primary and secondary research.
• Developed a 6-instrument survey and collected more than 600 responses over 2 weeks.
• Analyzed and interpreted the data from the 600+ survey responses.
• Helped facilitate a focus group of engineering students at UT Arlington.
• Transcribed and analyzed the results of an on-campus focus group.
• Helped implement two recruiting events, which resulted in 700+ contacts for AFPM.

UT Arlington Social Takeover

Manager: February 2016–March 2016

• Managed a day-to-day social media account to promote student life at UT Arlington.
• Build relationships and track reactions on social media accounts.
• Helped drive brand awareness by posting related information for social media followers.
• Monitor the results of social media activities and report the results to strategists.