Keli Hopf
Kenosha
Summary
Dynamic and results-driven professional with experience at Jockey International, excelling in data analysis and visual merchandising. Proven track record of enhancing store performance through strategic markdown optimization and innovative promotional strategies. Strong collaborator with a keen analytical mindset, dedicated to driving sales growth and maximizing profitability.
Overview
4
4
years of professional experience
Work History
Assistant Buyer
Jockey International
01.2023 - Current
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Assisted in developing seasonal buying plans, ensuring optimal merchandise assortment to meet customer demands.
- Collaborated with marketing teams, to develop targeted advertising campaigns, highlighting key product features and driving sales growth.
- Improved sell-through rates by utilizing historical sales data to make informed decisions about markdowns and clearance promotions.
- Assisted in creating engaging visual displays by providing input on product placement and selection based on sales data analysis.
- Provided input on product discontinuation decisions based on sales performance and market trends.
- Collaborated with other departments to develop effective merchandising strategies, boosting overall store performance.
- Monitored inventory levels to trigger timely reorders, avoiding stockouts and lost sales.
- Analyzed sales trends and adjusted purchasing strategies accordingly, maximizing profitability and minimizing overstock issues.
Merchandising Intern
Jockey International, Inc
06.2021 - 01.2023
- Worked closely with management to develop store-specific merchandising plans that aligned with broader company objectives, driving consistent results across locations.
- Utilized data-driven insights to inform decision-making around merchandising initiatives, improving overall store performance metrics significantly.
- Supported buyers in making informed decisions by conducting thorough research on market trends and consumer preferences.
- Conducted regular competitor analyses, identifying opportunities for growth and differentiation within the market.
Education
Bachelor of Science - Marketing
Herzing University
Kenosha, WI12-2022
Skills
- Data analysis
- Visual merchandising
- Market research
- Competitive analysis
- Team collaboration
- Promotional strategy
- Markdown optimization
- Analytical mindset
- Creativity and innovation
Timeline
Assistant Buyer
Jockey International
01.2023 - Current
Merchandising Intern
Jockey International, Inc
06.2021 - 01.2023
Bachelor of Science - Marketing
Herzing University
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