Summary
Overview
Work History
Education
Skills
Timeline
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Keliana Mossman

Keliana Mossman

San Clemente,CA

Summary

At Keliana Marie Designs, I collaborate with luxury real estate agents across California to craft personalized newsletters that highlight the unique qualities of their properties and local communities. Drawing on my experience as Marketing Manager for a top-performing real estate team and my Master’s degree in Elementary Education, I bring a creative and communicative approach to real estate marketing. My newsletters go beyond property listings by incorporating fun facts, local events, and insider tips, fostering stronger client engagement and elevating brand presence. Each project reflects the luxury and individuality of every property, guided by my marketing expertise and passion for travel.

My diverse background spans six years in the restaurant industry, where I developed exceptional customer service and multitasking skills, and one year as a preschool teacher, which strengthened my leadership and communication abilities. Additionally, I have over two years of global experience as a nanny, stewardess, and deckhand on private and charter motoryachts, where I honed skills in silver service, housekeeping, and provisioning. I also organized shore excursions, managed accounting, and planned daily activities for charter guests.

I leverage this extensive background and my expertise in online marketing to create innovative and engaging campaigns that showcase properties and attract buyers. From managing copywriting and photography to overseeing social media and advertising, I ensure quality and consistency across all channels. My goal is to deliver creative, impactful marketing solutions while collaborating with professionals who share my values of excellence, integrity, and collaboration.

Overview

15
15
years of professional experience

Work History

Creative Marketing Specialist

Keliana Marie Designs
08.2024 - Current
  • Generated reports to support development and implementation of marketing plans.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Optimized email campaigns to increase open and click-through rates.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Met with content editors to plan post subjects and publishing schedules.
  • Published regular pieces on Real Estate to blog.
  • Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.

Marketing Manager

Echelberger Group
01.2020 - Current
  • Successfully launched Inhabit Real Estate, leading the creation of all new designs and branding to establish a strong market presence.
  • Developed and executed targeted email campaigns for new listings, price improvements, and broker previews.
  • Created biweekly email campaigns for the Orange County Housing Report, providing valuable insights to high-net-worth clients.
  • Produced property brochures, mailing postcards, flyers, and full-page ads for the San Clemente and Dana Point Times.
  • Designed and uploaded blogs and listings to the Echelberger Group and Inhabit Real Estate websites.
  • Identified and leveraged advertising opportunities with global companies to increase exposure for luxury listings.
  • Attended all photoshoots to document property features for the CRMLS, ensuring comprehensive and appealing property presentations.
  • Delivered biweekly email updates to clients on the advertising performance of their homes, maintaining transparent and effective communication.
  • Oversaw daily posts of blogs, listings, housing reports, and local spotlights to social media.
  • Assisted in organizing and executing high-profile client and broker events, including open houses.
  • Boosted the weekly newsletter open rate from 38% to 54% and interaction rate from 6% to 15%, demonstrating significant improvements in audience engagement.

Marketing Coordinator

Echelberger Group
03.2018 - 08.2019
  • Managed marketing strategies for high-end real estate listings, ensuring brand consistency with Sotheby’s International Realty.
  • Created and executed detailed marketing plans for new property listings, enhancing visibility and engagement.
  • Oversaw social media accounts, crafting and scheduling posts to promote listings and bolster company branding.
  • Designed and distributed targeted email marketing campaigns, highlighting new listings, open houses, and market updates.
  • Collaborated with photographers, videographers, and graphic designers to produce high-quality marketing materials, ensuring compliance with industry regulations and company policies.

Motoryacht Stewardess/Deckhand

Bluewater Yachting
05.2016 - 09.2018
  • Provided high-end silver service, meticulous housekeeping, and laundry duties on both charter and privately owned motor yachts for billionaires and celebrities, ensuring an exceptional guest experience.
  • Managed accounting and organized bespoke shore excursions tailored to the preferences of high-profile guests, creating memorable and personalized experiences.
  • Assisted with fenders, lines, and operated the tender for provisions, maintaining safety and efficiency on deck for high-end clientele.
  • Planned and executed exclusive excursions, activities, and lesson plans for children of VIP guests, ensuring a blend of educational and entertaining experiences.
  • Utilized advanced skills in hospitality, event planning, scheduling, and provisioning to meet and exceed the expectations of discerning guests, contributing to the yacht's reputation for service excellence.

Restaurant Server

Hapa J’s
05.2010 - 05.2016
  • Delivered high-quality service to guests, ensuring a welcoming and enjoyable dining experience in a busy restaurant environment.
  • Efficiently handled high-volume periods, balancing multiple tasks and maintaining composure under pressure to ensure timely and accurate service.
  • Ensured the restaurant floor, dining areas, and service stations were consistently clean and well-organized, adhering to health and safety regulations.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.
  • Used communication and problem-solving skills to resolve customer complaints and promote long-term loyalty.

Preschool Teacher

Little People's Corner Preschool
05.2012 - 05.2013
  • Created and implemented age-appropriate lesson plans and activities that fostered cognitive, social, and emotional development in young children.
  • Ensured a safe, clean, and stimulating classroom environment that encouraged learning and exploration.
  • Regularly communicated with parents and guardians, providing updates on their child's progress and addressing any concerns.
  • Provided individualized attention and support to children with diverse learning needs, adapting teaching methods to accommodate different learning styles.
  • Developed weekly lesson plans and activities to engage children and promote learning.

Education

STCW95 + PSA -

Bluewater Yachting
Antibes, France
04-2016

Master's Degree - Elementary Education

University of California, Irvine
Irvine, CA
12-2015

Bachelor's Degree - Elementary Education

Humboldt State University
Arcata, CA
12-2013

Skills

  • Teaching
  • Digital Marketing
  • Email Marketing
  • Print and Online Advertising
  • Adobe Indesign and Photoshop
  • Customer Experience Management
  • Guest Service Management
  • Communications Management
  • Social Media Management
  • Project Management
  • Leadership
  • Communication
  • Motoryacht Training
  • Provisioning
  • Silver Service
  • Relocation Flexibility

Timeline

Creative Marketing Specialist

Keliana Marie Designs
08.2024 - Current

Marketing Manager

Echelberger Group
01.2020 - Current

Marketing Coordinator

Echelberger Group
03.2018 - 08.2019

Motoryacht Stewardess/Deckhand

Bluewater Yachting
05.2016 - 09.2018

Preschool Teacher

Little People's Corner Preschool
05.2012 - 05.2013

Restaurant Server

Hapa J’s
05.2010 - 05.2016

STCW95 + PSA -

Bluewater Yachting

Master's Degree - Elementary Education

University of California, Irvine

Bachelor's Degree - Elementary Education

Humboldt State University
Keliana Mossman