Keli Lewicki
Greater Cleveland,OH
Summary
Goal-oriented professional with distinguished experience in Sales and Account Management roles with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures with the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
9
9
years of professional experience
Work History
Biomedical Product Specialist
PartsSource
12.2023 - Current
- Worked closely with Clinical Engineers, Biomedical Technologists, and Purchasing to understand each customers' goals and processes in order to increase revenue and decrease customers' costs
- Leveraged data-driven insights to increase market share by identifying new opportunities or identifying declining accounts in order to discover customer’s change in buying habits, processes, or new challenges
- Effectively resolved any potential issues or roadblocks during the development process by maintaining clear communication channels among all relevant departments.
- Successfully drove adoption rates of new products among existing clients by showcasing added value and benefits over previous offerings.
- Maximized profitability through strategic pricing models based on detailed market analyses.
- Collaborated with vendors to locate replacement components and resolve advanced problems.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Developed and implemented preventive maintenance procedures.
- Increased market share by identifying new opportunities through comprehensive competitor analysis.
- Exceeded KPIs consistently and comp goal at second month of ramp-up period.
- Proved successful working within tight deadlines and a fast-paced environment.
Marketing Consultant
04.2023 - 12.2023
- Rebranded and created omni-channel campaigns and content for Surefire CRM for Loan Officers in order to increase revenue
- Oversaw and created all digital marketing and strategize campaigns for a new IT Recruitment company launch.
CRM Manager
Novus Home Mortgage
05.2022 - 04.2023
- Contributed to the overall success of Novus’ marketing program by staying knowledgeable on omnichannel marketing best practices, trends, innovative ideas, strategies, and industry standards
- Oversaw four digital marketing platforms and developed project intake, ongoing process improvements, and strategic growth initiatives
- Implemented and launched additional Marketing CRM Platform in three-month time period, resulting in a 75% adoption rate
- Onboarded ~100 Loan Officers within a 3-month time period
- Trained and developed an individual or branch-level training path for each Loan Officer, increasing adoption of Surefire CRM by 40% in Q1 2023
- Rebranded Surefire CRM emails, campaigns, and all other CRM marketing materials to Novus’ branding standards
- Focused on customer lifecycle, engagement, strategy, creative approach, optimizations, building, monitoring, reporting, and analysis through automated omnichannel marketing and other marketing tactics for the purpose of meeting emerging business needs and market trends
- Coordinated with individual Loan Officers to identify their goals and utilize the tools and automation in Surefire CRM to ensure they meet their needs
- Identified critical missing marketing elements that were not being utilized
- Implemented these and trained the team on how and why to use the new tools
- Provided initial training and ongoing training for new and existing sales tools to promote utilization.
Customer Success Manager
Black Knight/Top of Mind Networks
12.2020 - 04.2022
- Increased annual revenue by $1.5M (3.8%, goal of 2%) via upselling and program expansions for existing clients
- Owned the sales process for upsell items from prospecting, discovery call, product demonstration, proposal delivery, contract negotiation, deal closure, and handoff to implementation
- Partnered with client’s Marketing Department, C-suite, and VPs to develop their CRM strategy plan
- Drove plans to ensure timeliness of client deliverables across teams
- Responsible for leading online and in-person presentations to build brand awareness and increase customer trust
- Identified and managed account churn risk resulting in a 98% retention rate
- Responsible for attending industry networking events and conferences nationwide to expand the company’s footprint.
Named Account Executive
Konica Minolta
03.2020 - 06.2020
- Acquired new customers and partnered with existing ones, offering targeted solutions to improve their businesses using a consultative sales approach
- Solutions include IT consulting
- Demonstrated the benefits of all Konica Minolta products, services and solutions to clients
- Developed and presented proposals tailored to address each client’s specific business needs
- Identified and established relationships with key decision makers, such as C-suite, VP’s, and Directors, to secure new business and strengthen partnerships with current clients.
Account Executive
New Horizons Learning Solutions
08.2019 - 02.2020
- Learning Consultant for employee training and development within every industry and size of business, focusing on C-Level to Management Professionals: IT, Human Resource, Quality Assurance, and Business Development
- Ended Q4, first quarter upon hire, at 160% of goal.
Account Executive
Lizard Apparel & Promotions, LLC
10.2016 - 12.2018
- Specialized in providing branded uniforms, corporate apparel, and promotional solutions for various types and sizes of industries including, but not limited to, major healthcare systems, food and beverage, and schools and universities
- Focused heavily on cold-calling, networking, attending trade shows, scheduling webinars and face-to-face appointments, and educating prospective clients on the benefits of products and services to their organization
- Increased apparel and promotional sales nationwide by 15% in 2017
- Successfully launched a new uniform product to hospitals nationwide, exceeding goal by 45%
- Exceeded Q1 2018 sales goal by 5% and Q2 2018 sales goal by 28%, respectively
- Selected to attend supplier and distributor conference for 2017.
Territory Manager
Horizon Pharma
09.2014 - 05.2016
- Maintained customer relationships across three product portfolios within the Primary Care and Pain Management segment
- Responsible for the training and growth of junior level sales managers within the region
- Exceeded goal by 50% while successfully launching a new product
- Developed and implemented a territory business plan resulting in 13-week average growth of 300% in the first year
- Grew previous customer base of Primary Care and Pain Management by 140%.
Education
Bachelor of Arts - Apparel Merchandising and Product Development, Marketing
Bowling Green State University
Bowling Green, OHSkills
- Customer Relationship Management
- Client-Based Retention Strategies
- Consultative Selling Techniques
- Business Analytics
- Complex Problem-Solving
- Upselling and Cross-Selling
- Objection handling
- Networking & Development
Extracurricular Activities
Member of American Advertising Federation (AAF), Dayton - Avon Local Schools, Volunteer Committee - Friendship APL Volunteer
Timeline
Biomedical Product Specialist
PartsSource
12.2023 - Current
Marketing Consultant
04.2023 - 12.2023
CRM Manager
Novus Home Mortgage
05.2022 - 04.2023
Customer Success Manager
Black Knight/Top of Mind Networks
12.2020 - 04.2022
Named Account Executive
Konica Minolta
03.2020 - 06.2020
Account Executive
New Horizons Learning Solutions
08.2019 - 02.2020
Account Executive
Lizard Apparel & Promotions, LLC
10.2016 - 12.2018
Territory Manager
Horizon Pharma
09.2014 - 05.2016
Bachelor of Arts - Apparel Merchandising and Product Development, Marketing
Bowling Green State University
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