Kelle R. Steinecke

Contract-based strategic partner to growth-oriented organizations, providing customized CMO-level marketing leadership and executive coaching tailored to client scope, sector, and business objectives. Work spans, but not limited to, financial services, real estate, insurance, capital markets, and nonprofit sectors.

• Partner with boards, CEOs, and executive teams to define growth strategies, build brand equity, and accelerate go-to-market execution.
• Develop marketing roadmaps, demand-generation programs, and CRM strategies that increase lead conversion, reduce acquisition costs, and strengthen pipeline performance.
• Redefine value propositions and messaging frameworks to differentiate clients in competitive and regulated markets, enhancing investor confidence and market trust.
• Lead leadership workshops, executive coaching, and cultural transformation initiatives, improving alignment, communication, and long-term employee engagement.
• Conduct cultural audits and change management programs, resulting in stronger organizational cohesion, reduced turnover, and improved productivity.
• Achieve measurable improvements in marketing ROI, brand visibility, and reputation management by aligning creative, digital, and communications strategies.
• Direct digital marketing campaigns leveraging SEO, SEM, social media, and analytics to expand reach, optimize spend, and improve performance metrics.
• Oversee content strategy, creative direction, and production of multi-channel marketing materials including digital assets, presentations, investor collateral, and executive communications.
• Provide executive communications and thought leadership coaching, equipping senior leaders with tools to influence stakeholders, inspire teams, and strengthen public presence.
• Engagements are customized to client needs—ranging from fractional CMO leadership and marketing transformation to leadership coaching, culture design, and reputation management initiatives.

• LAID OFF DUE TO COVID-19
• Developed and implemented integrated marketing plan, enhancing visibility and pipeline performance.
• Directed website rearchitecture, content strategy, and lead-generation campaigns to drive engagement.
• Led cross-functional teams in executing integrated marketing initiatives and campaigns.
• Analyzed market trends to identify growth opportunities and competitive advantages.
• Collaborated with stakeholders to align marketing objectives with overall business goals.
• Defined core product messaging, positioning, and differentiation strategies to align with overall company strategic plan.
• Analyzed customer feedback and market trends to inform product development decisions.
• Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
• Established relationships with key partners and vendors to ensure successful project outcomes.
• Resolved conflicts between team members in a professional manner.

• Directed all marketing and fulfillment for three high-growth verticals within the Megatel Group.
• Launched integrated campaigns that boosted engagement, reduced operational costs, and increased customer acquisition.
• Led website redesign, video development, and multichannel strategy execution, improving the overall digital footprint.
• Built internal processes to streamline fulfillment, improve team productivity, and reduce marketing waste.
• Collaborated with cross-functional teams to align business objectives and initiatives.
• Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
• Identified areas for improvement in processes or procedures related to organizational goals.
• Reviewed reports produced by internal teams regarding operational performance metrics.
• Developed and implemented reputation management strategies across digital platforms.
• Collaborated with sales / marketing teams to align messaging with brand values.

• Directed marketing strategy and ensured regulatory compliance for accredited investor programs.
• Built and led a nine-member team, implementing SOPs and overseeing community outreach initiatives.
• Partnered with national PR firms to enhance brand visibility and led internal leadership coaching programs.
• Facilitated executive committee meetings to align objectives with corporate goals and improve decision-making.
• Oversaw cross-functional collaboration to develop comprehensive business plans and strategic initiatives.
• Managed digital marketing campaigns, including social media and email, to boost engagement and reach.
• Established relationships with key partners and vendors, ensuring successful project outcomes.
• Monitored industry trends to identify growth opportunities and mitigate business risks.

• Led U.S. marketing initiatives for global financial firm, managing six-person team and collaborating internationally.
• Implemented internal and external communications, driving rebranding initiative and U.S. website launch.
• Achieved 'Excellent' FINRA audit results through rigorous compliance protocols.
• Reduced printing and storage costs by over 30% via vendor consolidation strategies.
• Drove alignment of departmental goals with organizational vision to foster strategic direction.
• Cultivated key stakeholder relationships to enhance cross-organizational collaboration.
• Oversaw compliance initiatives, ensuring adherence to industry regulations and standards.
• Designed incentive programs that motivated staff while achieving profitability targets.

• Developed and implemented comprehensive marketing strategies to boost brand awareness and engagement.
• Analyzed market trends to inform strategic decisions and optimize outreach efforts.
• Collaborated with cross-functional teams to refine promotional materials and messaging.
• Produced engaging copy ensuring consistent brand messaging across all platforms.
• Established partnerships with external vendors to enhance service offerings and resources.
• Managed development of marketing communications materials through internal teams and external vendors.
• Conducted research on market trends and customer preferences to identify growth opportunities.
• Oversaw creation of press releases and ensured compliance with advertising regulations.

• Analyzed marketing campaign data to assess performance and optimize outcomes.
• Ensured compliance with laws during creation of advertising and communication materials.
• Executed events focused on educational initiatives and customer appreciation.
• Oversaw development of press releases and related documents for distribution.
• Prepared reports on campaign progress and presented findings to senior management.
• Coordinated with internal teams to establish effective communication strategies.
• Maintained relationships with key industry stakeholders to support campaign success.
• Planned advertising campaigns across online, print, and various mediums.
• Managed client database to enhance accuracy and accessibility.
• Executed conflict resolution strategies to address client concerns efficiently.
  Monitored accounts regularly to ensure compliance and satisfaction.
• Streamlined data management processes for improved operational efficiency.

• Implemented office policies and procedures to optimize operational efficiency.
• Facilitated cross-departmental communication to enhance project collaboration.
• Maintained vendor relationships while negotiating contracts for services.
• Conducted regular team meetings to address issues and boost morale.
• Processed invoices and purchase orders, ensuring timely business operations.
• Monitored accounts receivable, identifying delinquencies and irregularities.
• Handled confidential company information in compliance with established protocols.
• Assisted in HR activities including recruitment, candidate interviews, and onboarding.
• Administered insurance for facility and equipment
• Claims Management.