Kellen Krause

Purposeful data manager with a track record of successfully implementing data governance policies and procedures, resulting in significant improvements in data accuracy. Proficient in analyzing complex data sets to identify key trends and insights, leading to the development of targeted marketing strategies that consistently increase customer acquisition. Experienced in designing and implementing efficient data integration frameworks, effectively reducing data processing time through seamless integration of multiple data sources. Ensures strict adherence to quality standards and takes the lead in addressing reliability failures by conducting supplier audits to verify compliance. Adept at working with B2B clients and consistently acquiring new business opportunities. Known for adaptability and ability to take on additional responsibilities outside of job scope, as demonstrated during tenure at previous company where multiple hats were worn.

• New Product Generation Tool: Developed and evaluated a New Product Generation Tool in NetSuite database system that would create Products with child variants of said product that would be for sale on the website. Outcome: Improved product parent creation efficiency by 50% allowing our catalog to grow, which led to increased sales.
• COMA (Club Options Management Application): Developed and evaluated a child variant creation tool in our SQL NCR Counterpoint database system that allowed our business to offer new products with all available stock and unique customizable products which could be selected by a client in one listing. Outcome: Improved sales of new product by 200% while boosting used selection inventory with trade ins.
• eBay Product Mapping: Mapped over 10,000 individual product SKUs to correct categories within eBay to develop a new Channel for increase sales. Outcome: Boosted sales through eBay to help generate revenue that allowed for increased new inventory.
• Product Creation: Responsible for approximately 90% of the individual Parent product SKUs in our database. Creation of products would allow Receiving Team to create individual child variant SKU's for used products. Outcome: Backbone of the business that showcased all products carried to be for sale in stores or online.
• Brand Acquisition: Networked with vendors and acquired new brands to increase our product catalog for both drop ship and in our stores., Outcome: Increased our catalog size to offer a unique and diverse selection that ultimately increased sales and improved our SEO visibility to consumers.