Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Timeline
Kellen McGugan

Kellen McGugan

Oklahoma City,OK
Fall seven times; stand up eight.
Japanese proverb

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

12
12

Years of marketing experience

Work History

Marketing Manager

21c Museum Hotels
05.2022 - Current
  • Created and executed full-scale digital and traditional paid marketing plan for two new food and beverage concepts simultaneously, turning them into the most profitable concepts on the property and winning the AMA Award of Merit for Best In-House Marketing Campaign Launch.
  • Created paid search, display, and connected TV campaigns for Cyber Week alongside other 21c Museum Hotel properties across the country, which led to $993,000 in room night revenue, up from $188,000 in 2021.
  • Planned and executed multiple community social functions for OKC business organizations that led to room block bookings, event bookings,and private dining.

Social Media Director

BealsCunningham Strategic Services
05.2020 - 05.2022
  • Developed and executed paid search, display, and social strategy for John Deere, which led to a $7.5 million increase in compact utility tractor sales in Summer 2020.
  • Used Google Analytics mixed with creative audience-building strategies to increase machinery sales for the largest John Deere dealer on the east coast by over $1 million in two months.
  • Built BealsCunningham social media department into most profitable arm in the agency by closing six new John Deere dealerships in under two years, two of those being the biggest dealers in the United States.

Social Media Manager

Insight Creative Group
04.2019 - 05.2020
  • Educated multiple departments within the client's organization on digital marketing, paid search, display, and connected TV leading to positive client relationships and increased client retention.
  • Spearheaded display, connected TV and social campaign strategy and execution for Ted's Cafe Escondido led to increased gift card purchases and booked caters.
  • Led McCurtain County paid search, display, and social campaigns which increased travel bookings by over 600%.

Inbound Marketing Team Lead

BigWing Interactive
02.2016 - 04.2019
  • Led team of social media and content marketing specialists to create high-quality, strategic content that meets both editorial standards and client goals.
  • Created engaging written and visual content to digitally market over 10 full-service clients on a daily basis.
  • Provided input/training to specialists, support to department managers, and was a resource for content marketing/social media team through leadership and mentorship.
  • Acted as lead sales arm of digital department and closed multiple pitches for brands like JOYCONE, Qdoba, Roomkey, and more.

Social Media Manager

A Good Egg Dining Group
04.2011 - 02.2016
  • Responsible for implementing social media strategies, managing branded online communities and cultivating new communities, and tracking and analyzing social media influence measurements.
  • Managed over 30 social media and review accounts, with a special focus on A Good Egg Dining Group's mission of Extreme Hospitality.
  • Restaurant review website pioneer responsible for communicating with all reviewers through all channels, optimizing overall restaurant reviews
  • Increased holiday gift card sales across all properties by more than $50,000.

Education

Bachelor of Science - Business

Oklahoma State University, Stillwater, OK
05.2008

Skills

  • Organic Social Media Management
  • Paid Social Media Advertising
  • Google Ads
  • Public Relations
  • Brand Management
  • Team Management
  • Social Media Strategy
  • Analytics Monitoring and Evaluation
  • Media Negotiations
  • PeopleSoft
  • Brand-Building Strategies
  • Customer Relationship Management
  • Project Management
  • Brand Development
  • Market Analysis
  • Campaign Management
  • Staff Management
  • Client Meetings
  • KPI Tracking
  • Marketing Campaign Development
  • Social Media Content Creation
  • Strategic Partnership
  • New Business Opportunities

Affiliations

  • American Marketing Association

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing Manager - 21c Museum Hotels
05.2022 - Current
Social Media Director - BealsCunningham Strategic Services
05.2020 - 05.2022
Social Media Manager - Insight Creative Group
04.2019 - 05.2020
Inbound Marketing Team Lead - BigWing Interactive
02.2016 - 04.2019
Social Media Manager - A Good Egg Dining Group
04.2011 - 02.2016
Oklahoma State University - Bachelor of Science, Business

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Kellen McGugan